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Influencer marketing is soaring in 2024. 🚀 Our global CEO, Edward East, spoke with Business Insider about why we anticipate continued industry growth. As competition heats up and investment in linear channels loses steam, influencer marketing is set to soar: "Big events like the U.S. presidential election and Olympics will also drive up ad revenue. We expect to see more collaborations with legacy brands and in new verticals ripe for disruption, including the service sector. This includes increased investment in tech innovations within the sector.” Read the full story in the comments below. #InfluencerMarketing #CreatorEconomy

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