Billion Dollar Boy’s Post

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How to measure the ROI of influencer marketing? If you ask a full room of brands and agencies, each will have a different answer. Our Senior Manager of Strategy, Christopher Douglas joined the stage at Perfecting Your Influencer IQ by Marketing Brew in New York, explaining how we approach measurement at Billion Dollar Boy: - Educating brands on what to track and measure based on their overall campaign objectives. - Deploying a flexible measurement stack to fit each client's needs from simple to complex. - Bringing on measurement partners to provide a more rounded, three-dimensional view into content performance, revealing what drives scalable and repeatable outcomes. Duolingo KEEN #influencermarketing #creatoreconomy

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