Was this year's #CannesLions truly the onset of the Creator Era in advertising? Our CMO Becky Owen spoke to Marketing Brew, detailing the gap that remains between marketers and creators: “The trending conversation among creators was around wanting more empathy in brand partnerships and wanting to be viewed and treated as true creative partners instead of commodities. On the other hand, the trending conversation among brands was around innovative ways of working with creators.” Read the full story below, and let us know your thoughts about the creator presence at the festival this year. #CannesLionsCreators #creatoreconomy #agencylife
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Proud to share that Word On The Block was featured in WWD's recent article! In the piece, we discuss the inefficiencies in the creator economy and how our platform empowers both brands and creators to drive more successful and easy to manage partnerships. Check out the full article for more insights: https://lnkd.in/gxYSNHTh #influencermarketing #creatoreconomy
Technology Platform Word on the Block Aims to Unlock the Full Power of the Creator Economy
https://wwd.com
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Digital Media Executive | YouTube & Social Media Strategist | Executive Producer | 2.5 Billion Views and Counting
Some of the top trends of the creator economy made themselves known at VidSummit. I shared some thoughts on our Jellysmack blog. Give it a read!
That's a wrap on #VidSummit 2024! Get an inside look at the panels, plus three takeaways that creators should note, according to Jellysmack’s Vice President of Creative for YouTube, Filup Molina, now on Creator Post. #contentcreator #digitalcreator #creatorconference
VidSummit 2024 Recap: Inside the Dallas Creator Conference - Creator Post
https://blog.jellysmack.com
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As if you needed any more proof why the B2B creator economy is taking off, Issa Rae just launched a new creator hub called Ensemble. Ensemble is a next-generation branded entertainment company that brings world-class production and distribution infrastructure to a diverse collective of talented and influential creators. Their goal? To create more opportunities, access, mentorship, and strategic partnerships for underrepresented creators that historically get overlooked. Rather than having these creators go for the “small checks”, Ensemble is going after entire media budgets–making sure the bag is spread equitably. I have said this time and time again: B2B Marketing will rely on intrapreneur-like individuals who leverage their personal brands and content genius for the growth of companies. This is not just about “influencers”, but bringing *true influence* to a space by way of creators who have established trust & credibility with their audiences. As a B2B content geek, it brings my heart so much joy to see Ensemble launch. Just another reason why I am bullish as hell on content and community leading the charge for B2B GTM + Growth. Congrats to the entire Ensemble team and to Ian Schafer for his new role as President and Co-founder. The future is bright and creative af. Melissa Cantor: thanks for pushing this to the feeds!
Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
businessinsider.com
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Cannes isn't what it used to be! Well, of course not... After all, the last word in Cannes Lions International Festival of Creativity isn't ADVERTISING, it's CREATIVITY. So whether you're an individual or an entity - if you're really driven by creativity, you don't waste your time commiserating about the past, you spend it feverishly cobbling together the future. At least that's how I was raised. Now this year's Festival is Creator-Focused, and if you want to get a primer on what that's going to mean not just for Cannes, but also for the future of marketing - delve into ADWEEK's interview with Joe Gagliese, the Co-Founder & Co-CEO of the Social-First Marketing Powerhouse Viral Nation... And they just happen to be the Headline Partner of this year's Cannes Lions. In closing, if you still need something to get nostalgic about, never forget what THE Lee Clow always used to say: creativity IS receptivity.
The Cannes Lions International Festival of Creativity is almost here! I recently spoke with ADWEEK's Rebecca Stewart about how LIONS Creators, the festival's new Creator-focused initiative, is giving creators a global stage at this year's biggest advertising event. This is a big step for the creator economy and the marketing industry, and I’m thrilled that Viral Nation is the headline partner! Read more here: https://lnkd.in/eyTRh8A7 #CannesLions #LionsCreators #CreatorEconomy
New Dealmakers Will Flood the Cannes Lions This Year
adweek.com
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COO of SA's #1 Influencer Marketing Group, helping brands to capitalise on "trusted referrals" through influencer marketing. Our platforms at Nfinity Influencer are theSALT, Webfluential, Echocast & theInternship.
This should be fun, covering the topic of creators as a new media channel of the future. Creators bring creativity and distribution to the party and there are many examples of them using this to their benefit already with their owned product lines. Have they capitalised early on the shift of media, and do they know something traditionalists don't? I am keen to hear your thoughts. #creatoreconomy #influencermarketing
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Will 2024 be the year of the #creator? 🔮 Our GM of Content and Creative, Victoria Jordan, thinks so… As she shared with Adweek’s Kyle O'Brien: 📣 “We will move into a new era of the creator economy, one in which creators have much more leverage when it comes to usage rights, IP ownership and pay.” For My Code, 2024 will be “a world where creators are highly valued, not leveraged for the relationship they’ve built with their audiences, but invited to collaborate for their diverse perspectives, expertise and cultural lens.” 🌎 What creative trends are you most anticipating this year in #advertisingandmarketing? ⬇️ https://bit.ly/48Fg68O
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As a Gen Z creative strategist fluent in Gen Z culture, riding the wave of Fan User Generated Content feels like the ultimate move for anyone eyeing the long game in the entertainment industry! 🎀 Our initial taste came with Nicki Minaj's devoted fans, The Barbz, who sprinkled a bit of AI magic to hype up her latest album, “Pink Friday 2”, creating the buzz worthy destination known as 'Gag City' – a topic still buzzing in both physical and digital realms. 💄Now, as of January the 7th, Ariantors swiftly recreate Ariana Grande's "yes and?" single cover, integrating famous pop stars and viral moments influenced by figures like Azealia Banks and Tokyo Toni. 🤝The beauty of this meme-driven campaign? It resonates like a secret handshake within the Gen Z community. 📡 In the future creative marketing landscape, let's pass the mic to the audiences and fans. Offer them something genuinely valuable, and they will willingly undertake the promotional work for you. You wondering how to get there? 🌤️ Get cozy with your community in a multi-dimensional way, and watch each individual bring their unique flair to the table. #genzmarketing #ugcmarketing #fanugc #entertainmentmarketing #entertainmentindustry #musicmarketing #musicbiz #brandculture #brandcommunity #communitydriven [image from: @/BuzzingPop]
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Creator Community Manager (ANZ) @TRIBE || Educating✨, empowering💪🏼 and nurturing🤗 a community of creative geniuses ❤️
🚀 Embrace Creative Bravery: A Call to Brands 🚀 So, you want to collaborate with #creators on TikTok or Instagram, right? Of course, you want your product to be the star of the show – front and center, in the first 3 seconds, packaging and benefits all laid out. But let's flip the script and think like your audience for a second. If you stumbled upon a video that's all in-your-face selling right from the start, would you be into it? Probably not! People follow creators on #socialmedia for the enjoyment of authentic content and to trust the opinions shared. As a brand, that's precisely the trust you need to extend to your creators. #TikTok threw out this cool term – "#creativebravery." Creators are out there, taking risks, venturing into uncharted territories. So, let them! Let them weave that curiosity about your product in their own way. Trust me, a creator knows their audience like no other. So this year, I dare you to ditch the rules and let your creators work their magic. #TrustYourCreators #creatoreconomy #creatormarketing #brandengagement
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I have to admit I had to look this meme up and I still didn't get it! Our own, Erin Kristyniak, VP of Global Partnerships, shares her thoughts about viral trends like the "very demure" movement and how it can impact creators and businesses alike https://okt.to/KbctnP #Partnerships #SocialMediaTrends #InfluencerMarketing #Partnerize #APnews
The internet's love for 'very demure' content spotlights what a viral trend can mean for creators
apnews.com
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‘Tis the season, and our exceptional content creators are eagerly stepping into the holiday spirit. There’s still time to weave some magic into your campaigns by booking a collaboration with our talented creators 🎄 Partnering with these creators not only adds a touch of authenticity to your brand but also establishes trust and credibility among your audience. In the past seven days, the impact of such collaborations is evident, with an astounding two billion views on #TikTokMadeMeBuyIt in NZ. Get in touch today to secure your holiday campaign ✨ #WeAreTENZING #contentcreators #influencermarketing #influencermarketingagency #ChristmasCampaigns
WeAreTENZING Christmas Campaigns
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