Are influencers shaping the UK’s “first TikTok election”? Ahead of the UK General Election tomorrow, we surveyed 4,000 consumers and 500 content creators to find out... 🔎 The research shows political organisations approaching 1 in 4 creators ahead of the election. The findings come as the research also reveals an openness to political creator content among voters and evidence of its effectiveness in encouraging voter participation - especially among younger voters. 🗳️ 1 in 3 UK voters would be more likely to participate in an election as a result of ‘organic’ political creator content. 🙋 76% of Gen Z voters welcome creators posting about political content Our Europe CEO, Thomas Walters, says: “Political organisations are adapting their comms strategies around elections to reflect changing consumer behaviours amid a rise in the consumption of news and educational content on social media and the decline of traditional media. “Creators are a driving force behind this content diversification, offering political and cause based organisations, as well as brands, an opportunity to reach highly engaged and loyal audiences, driving online conversation and culture especially amongst younger demographics who are traditionally more difficult to engage in politics. “It’s no wonder we’re seeing a growth in political creator content!” #creatoreconomy #generalelection #influencermarketing
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As the 2024 election nears, social media platforms are becoming the go-to source for political content. Our latest report shows that YouTube is taking the lead, with 60.67% of users spending more time on the platform, followed by Meta at 58.99% and Instagram at 53.37%. Understanding these trends is essential for crafting strategies that resonate with your audience. But that’s just the beginning! Our report dives deeper into: ✔ Platform Preferences by Generation: Discover which social media platforms are preferred by Baby Boomers, Gen X, Millennials, and Gen Z for political information. ✔ Engagement Trends: Explore how different generations interact with political content and influencers during election seasons. ✔ Influence on Purchasing Behavior: Understand how political views influence consumer purchasing decisions, particularly among younger audiences. ✔ Content Strategies: Get insights into the types of content that resonate most during election seasons and learn how to avoid content fatigue. Equip yourself with the knowledge to navigate the digital landscape this election season. Download our Election Report here: https://hubs.la/Q02LV-WT0 #2024Election #SocialMediaTrends #Captiv8 #DigitalStrategy #PoliticalMarketing #ConsumerBehavior #ContentMarketing
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𝐈𝐬 𝐓𝐡𝐢𝐬 𝐭𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 𝐭𝐨 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥 𝐄𝐥𝐞𝐜𝐭𝐢𝐨𝐧? 🗳️ Young voters represent an important and #influential demographic in elections. With the majority spending hours daily on platforms like #TikTok, #Instagram, and #X, reaching them requires meeting them where they are most active. 𝐇𝐨𝐰 𝐈𝐬 𝐊𝐚𝐦𝐚𝐥𝐚 𝐇𝐚𝐫𝐫𝐢𝐬' 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐓𝐡𝐢𝐬? Vice President Kamala Harris' campaign has strategically included social media trends and viral content to connect with younger voters. By blending humor with substantive messaging, the campaign has crafted a dynamic online presence that not only entertains but also informs. 1. 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 📈: The campaign's main social media account, Kamala HQ, has a total of 1.3 million followers on X and an impressive 4 million on TikTok. Notably, the TikTok following doubled overnight on July 21 when the page transitioned from Biden HQ to Kamala HQ. 2. 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 🤝: Beyond creating their own content, the campaign has actively involved influencers. In August, over 200 #influencers were accredited for the Democratic National Convention (DNC) in Chicago. Each night featured at least one influencer as a speaker, emphasizing the campaign's commitment to digital engagement. 𝐖𝐡𝐚𝐭 𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐑𝐞𝐩𝐮𝐛𝐥𝐢𝐜𝐚𝐧𝐬? The Trump campaign isn't sitting idle in the digital arena. Recognizing the power of social media, they've also taken steps to bolster their online presence: 1. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 🌐: Former President Trump has met with controversial #influencers like Logan Paul and Adin Ross, aiming to tap into their massive follower bases. 2. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐭 𝐄𝐯𝐞𝐧𝐭𝐬 🎤: Over 70 #influencers were invited to attend the Republican National Convention in July, signaling the campaign's efforts to leverage digital personalities to reach wider audiences. 𝐒𝐨 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐄𝐥𝐞𝐜𝐭𝐢𝐨𝐧? ➡️ 𝐘𝐨𝐮𝐭𝐡 𝐌𝐨𝐛𝐢𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 🗳️: By effectively using platforms and its main actors popular among younger demographics, campaigns can energize and mobilize a voter base that might otherwise feel disengaged from traditional political discourse. ➡️ 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬 📝: Control over digital narratives allows campaigns to highlight their strengths and address issues directly affecting voters, potentially swaying public perception and priorities. The integration of #influencers in political campaigns may indeed be the "𝐬𝐞𝐜𝐫𝐞𝐭 𝐬𝐚𝐮𝐜𝐞" 🥫 to winning elections in the modern era. By authentically connecting with young voters and leveraging the platforms they frequent, campaigns like Kamala Harris' are not just keeping up with the times—they're setting the pace. Source: Time Magazine
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How can political campaigns in the US effectively reach critical voters, many of whom are underrepresented in traditional voter files? 👥 During the 2024 #USElection campaign season, it's essential to reach the right audience with the right message at the right time to win the battle for voter attention. One of the most profound shifts in political advertising is the use of contextual AI to understand and predict voter interests and behaviors. By focusing on the context of ad placement, campaigns can engage voters more organically, aligning political messages with content that voters are already consuming on a privacy-first basis. 📈 Discover how contextual targeting can enhance voter engagement in this Digiday article by our Head of Political, Issue Advocacy and Goverment Kara Ullmann: 🔗 https://lnkd.in/eDHFKc2K #PoliticalCampaigns #2024Election #ContextualAI
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In 2024, U.S. political advertising spend is expected to rise by about 30% from 2020, reaching $12.32 billion. While TV ad spend will still dominate, digital channels are driving significant growth. As in past election years, data will be the cornerstone of successful political campaigns 📊🇺🇸. Here's a sneak peak of the six secrets to using privacy-safe data for impactful political targeting: 1️⃣ Target Based on Demographics 2️⃣ Target Based on Party Affiliation 3️⃣ Target Based on Interest in Specific Politicians 4️⃣ Target Based on Voting History 5️⃣ Target Based on News Outlet Support 6️⃣ Target Based on Cause Support Want to learn more about these secrets regarding effective political audience targeting? Check out the Eyeota, a Dun & Bradstreet company “How to Target Political Audiences” guide to discover the personas and profiles you need to identify, reach, and engage your target voter audience across various channels 👇 https://bit.ly/3TcFQ7A
6 Secrets to Using Audience Data for Successful Political Campaign Targeting
eyeota.com
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It's a world of change. Exciting times ahead in political campaigns! The real powerhouses? Passionate influencers and advocates who truly believe in their causes. Hmmm, imagine that. Gone are the days of Gary Hart and Risky Business. Fact is, modern elections are much more complex due to social media. It's clear that the traditional methods of swaying voters are evolving. The latest trend? Micro and nano influencers. These are not your usual celebrities with millions of followers, but real, everyday people who have the trust of their highly engaged audiences. Did you know campaigns are investing millions in influencers? The goal is to sway opinions in tightly contested elections, proving once again that every single vote matters. But here's a secret, it's not just about having vast reach. Finding advocates who are genuinely passionate about the candidate and their issues is what drives results. But how do I find that needle in a haystack advocate? That's where Advocators shines. Our AI-powered platform specializes in identifying, engaging, and activating micro and nano influencers who are not just influencers but advocates. Our "Advocators" are true believers who are carefully identified and qualified to ensure they align perfectly with the campaign's goals, creating a powerful and authentic voice that resonates with the target audience. After all, in today's world dominated by social media, anyone can be an influencer but not everyone is an advocate. The most impactful messages come from those who speak not just with influence but with genuine passion and conviction. Let's make a difference together. #influencermarketing #influencers #advocacy #politicalcampaigns #bidenharris2024 #trump2024 #creatoreconomy https://lnkd.in/eCshNS2P
Will ‘micro-influencers’ sway tight US election races?
ft.com
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As the 2024 election cycle kicks into high gear, how can campaigns and political organizations engage #GenZ and #millennial voters on #digital platforms? Check out my insights ⬇️
#BRInsights: Did you know? In 2024, Millennial and Gen Z voters will comprise almost half of the electorate. Don’t take their ideological leanings for granted, either. Despite voting overwhelmingly for Democratic candidates, only 30% of Gen Zers affiliate with the Democratic party — and results from the #IowaCaucus show that their opinions also differ from Millennials. It’s essential to start engaging these independent-minded young voters sooner rather than later. Our Digital Account Coordinator (and author of the book Voter Z) Jennifer Lambert shares effective strategies to engage Gen Z on digital platforms for the 2024 election: 📱 Meet them where they are Generation Zers are digital natives—the first generation born into the information age. A common criticism of Gen Zers is that “they’re always on their phones,” but organizations can use this to their advantage! SMS programs could engage young voters who might check their texts but not their email inboxes, and social media posts can reach Gen Zers who never tune into cable news. 💻 Create authentic and inclusive content Gen Zers aren’t interested in simple value statements. They engage with organizations with honest, authentic voices that diverge from the run-of-the-mill political messaging. Conduct regular social listening to determine what Gen Zers are talking about online, which new phrases they’re using and how they engage with political content. Fit these learnings into your messaging strategy, but don’t use more than two to three slang words in a post. 🧠 Speak their language Gen Zers have their finger on the pulse and want organizations to participate in viral moments. Identify Gen Zers who talk about your issue area online, and monitor what content they engage with or post on their accounts. While conducting social listening, watch for trending audios, filters, meme formats and topics. You can take any viral moment and turn it into content for your organization. For example, when Taylor Swift’s Eras tour is trending, why not make a post about “Voting Plans as each of Taylor Swift's Eras”? 📢 Partner with influencers Influencer content is more trusted by Gen Zers than traditional paid media tactics. Many young creators have large social followings and want to use them to make a positive impact. You can leverage influencer marketing to partner with trusted voices who can help you reach new audiences. Invite influencers to the table for an IRL discussion, do a collaborative post, host an Instagram Live or hand them the keys for a social media takeover.
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The second and, as of now, the final presidential debate is in the books. As we approach another critical election season, political campaigns must rethink how they reach voters. Thousands of voters will decide this race in 15 or so counties across a few battleground states. The key to victory? Aligning message with mindset. By aligning messages with relevant, real-time content, campaigns can engage voters in more personalized, meaningful ways—while ensuring brand suitability and maximizing reach. It was great talking with Chris Wood and MarTech, as we discuss how video-level contextual targeting in CTV empowers political campaigns to make smarter, data-driven decisions, delivering the right message to the right audience at the right time. Check out the article for more insights on how political strategies are evolving! #election2024 #adtech #programmatic #connectedtv #contextuladvertising https://lnkd.in/g8rBNnn3
2024 elections playbook works for brands too | MarTech
martech.org
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💡Did you know? In Australia, Facebook has more female users than males (54.2% vs 45.8%) [Source: Genroe]. But globally, there are slightly less female users. [Source: Omnicore Agency] One thing's for sure, the 25-34 age group takes the crown as the biggest Facebook users worldwide. Since small businesses often have limited budgets and staff for marketing, choosing the right social media platform based on your target audience is critical. #FacebookFacts #AussieSocialMedia #SocialMediaTrends #marketingtips
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Performance Marketer | Generated ₹50M Sales for Cosmetic Brands | Spent ₹5M+ in Meta and Google Ads | Meta Ads Expert | Shopify Development | Driving Revenue Growth and Brand Success
The Power of Digital Marketing in Election Campaigns! In today's digital age, successful election campaigns are increasingly reliant on innovative digital marketing strategies. Here's how digital marketing is transforming the way candidates connect with voters: ↳ Wide Reach: Social media and email campaigns to engage a broad audience. ↳ Targeted Ads: Data-driven ads reaching specific demographics and regions. ↳ Engagement: Interactive content like polls, Q&As, and live streams. ↳ Content Marketing: Videos, blogs, and articles to convey key messages. ↳ Influencer Partnerships: Collaborating with influencers to amplify messages. ↳ Fundraising: Simplified online donations and crowdfunding. ↳ Voter Mobilization: Text reminders and digital events to boost turnout. ↳ Reputation Management: Addressing misinformation and highlighting positive news. By using these strategies, campaigns can effectively reach and engage voters, build support, and drive voter turnout. Meta Google #DigitalMarketing #ElectionCampaigns #MarketingStrategy #PoliticalMarketing
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#BRInsights: Did you know? In 2024, Millennial and Gen Z voters will comprise almost half of the electorate. Don’t take their ideological leanings for granted, either. Despite voting overwhelmingly for Democratic candidates, only 30% of Gen Zers affiliate with the Democratic party — and results from the #IowaCaucus show that their opinions also differ from Millennials. It’s essential to start engaging these independent-minded young voters sooner rather than later. Our Digital Account Coordinator (and author of the book Voter Z) Jennifer Lambert shares effective strategies to engage Gen Z on digital platforms for the 2024 election: 📱 Meet them where they are Generation Zers are digital natives—the first generation born into the information age. A common criticism of Gen Zers is that “they’re always on their phones,” but organizations can use this to their advantage! SMS programs could engage young voters who might check their texts but not their email inboxes, and social media posts can reach Gen Zers who never tune into cable news. 💻 Create authentic and inclusive content Gen Zers aren’t interested in simple value statements. They engage with organizations with honest, authentic voices that diverge from the run-of-the-mill political messaging. Conduct regular social listening to determine what Gen Zers are talking about online, which new phrases they’re using and how they engage with political content. Fit these learnings into your messaging strategy, but don’t use more than two to three slang words in a post. 🧠 Speak their language Gen Zers have their finger on the pulse and want organizations to participate in viral moments. Identify Gen Zers who talk about your issue area online, and monitor what content they engage with or post on their accounts. While conducting social listening, watch for trending audios, filters, meme formats and topics. You can take any viral moment and turn it into content for your organization. For example, when Taylor Swift’s Eras tour is trending, why not make a post about “Voting Plans as each of Taylor Swift's Eras”? 📢 Partner with influencers Influencer content is more trusted by Gen Zers than traditional paid media tactics. Many young creators have large social followings and want to use them to make a positive impact. You can leverage influencer marketing to partner with trusted voices who can help you reach new audiences. Invite influencers to the table for an IRL discussion, do a collaborative post, host an Instagram Live or hand them the keys for a social media takeover.
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