We're pleased our Bluey toddler helmet has been recognised as one of the safest in the market, according to a new star rating system being introduced by Jo Haylen, NSW Minister for Transport. The families shopping with us love them too!
We've had ANCAP safety ratings for cars since the 1993, now we're bringing the same crash-test system to helmets. It means you can grab a helmet from a bike shop or BIG W and have confidence it'll keep you or you kid safe. Our new star-rating for helmets has even found that a higher price doesn't necessarily mean it's any safer – this $22 Bluey Toddler Helmet from BIG W was found to be one of the safest on the market! 65 helmets have been tested so far with more on the way, so you'll start seeing star-ratings pop up when you next go helmet shopping. 👏 And good work Bluey and Bingo 🐶🐶
