Beyond Sport’s Post

My own experience tells me that what Roger speaks and writes about in relation to SPORT, is happening in every other sector. His book, Sports Perfect Storm 🌊 is a must read for anyone interested in finance, business, and markets. The change In the cost and availability of funding, has changed the nature of the game for everyone. It's that cohort of people who figure this out the quickest, who will be the ones who make the right decisions and the most progress. Time is infinite, decisions in business need to be made, how to fund and finance projects has become alot more difficult. My sense is that given the very hands off approach to understanding all of this from so many in business, it will bring alot of pain. The plates are moving, the game has changed, and given the mountains of debt sitting everywhere, it really is a critical time for so many. Sports Perfect Storm - Business owners Perfect Storm 🙌

"Some athletes are gravitating towards these challenger athletic brands... ones that give more creative liberties to their athletes." The world of running is changing. And this means the brands that follow the culture must change too. For our latest UNCLTRD article, we looked at how sponsorships are changing on the Olympic stage, and how these changes trickle down to casual runners too. Have a read here 👉 https://lnkd.in/dd4JwhAz sponsorships?r=2vo4i5 Brands below 👉 Bandit, SATISFY®, Tracksmith, Path Projects, SAYSKY.

The Savannah Bananas. British Cricket’s 'The Hundred'. Tiger Woods' TGL. The Kings League. We’re in the throes of a sporting revolution. New leagues and formats are bursting onto the scene with the audacity to tear up the rulebook and start again from scratch. Sports aren’t just about sport anymore—they’re hybrids, blending competition with theatre, tech, and fandom, all wrapped up in irresistible, fan-first experiences. It’s less about preserving tradition and more about ripping it apart and rebuilding something entirely new, more relevant, more magnetic. And now, there’s Athlos—a bold, female-led track and field series spearheaded by Aleix Ohanian and backed by his Seven Seven Six investment arm. Athlos is shaking up the status quo with a defiant swagger: the largest-ever prize purse for female athletes, revenue share models, non-category exclusivity for sponsors, and Tiffany crowns instead of the usual gold medals. It’s not just innovation; it’s a masterclass in how to rewrite the script on your own terms. Check out Jen Kling’s brilliant breakdown for the all the details. https://lnkd.in/eYwXDkbp

As the #sportsbiz is celebrating 100 days to go until the Paris Olympics, I wanted to flag this short video clip from yesterday's #playequitysummit24 in LA. The summit honored the LA84 Foundation's 40 years of impact through the power of sports as a legacy of the 1984 Olympic Games. This clip is Angel City Football Club Co-Founder Julie Uhrman speaking to their journey of impact and she said something that really struck me about when they were starting out: "We want to lead with purpose but we don't know what that means." Even for the most well-intentioned leaders in the sports industry, diving into #socialimpact is anything but straightforward. So they wisely found a strategic partner in Renata Simril and team, which she explains has allowed them to put $2.5 MILLION towards local impact in LA through their 10% sponsorship model. I regularly cite the principle of the power of 1 + 1 = 3 to people when talking about the power of effective partnerships and this helps demonstrate that. Bring your unique assets to the table and find a partner who shares values but brings different expertise to the table so you can do more working together than you can alone. Btw, last count I read, they have at least 17 founding level partners: Birdies, BMO, Cedars-Sinai, Chevrolet, DoorDash, Heineken, HubSpot, Johnnie Walker, Justworks, Klarna, Mindera, NYX cosmetics, Payscale, PNC, Sprouts Farmers Market, Therabody, Yaamava. The power of sports. #sportforgood #sportforimpact #partnerships https://lnkd.in/eRU7QJ3x

"A shared vision and strategic alignment form the foundation of any successful partnership." 🤝 SPORTBIZ Europe wrapped up earlier this month, and we wanted to bring focus to the invaluable insights shared by Dan, Gustavo, and Luis on what it takes for sports organisations to secure strategic investments and build successful commercial partnerships that drive growth. 🇪🇸 🏅 Moderated by our Chief Strategy Officer, Jean-Baptiste, the panel offered a deep dive into the crucial thought process behind partnerships and the stakes involved for all parties. 🎯 Check out our blog for key takeaways from the discussion and watch the panel here! - https://lnkd.in/eVZmXM9b #sportbusiness #strategicinvestment #sportsevents #fanengagement #innovation

#Sport is more than just a game; it’s a catalyst for change! Innovative public-private partnership can break barriers, build communities, and inspire generations. From grassroots to global stages, sport has the power to transform society, and we're just getting started. Together with World Federation of the Sporting Goods Industry (WFSGI), join us as we harness the passion, unity, and drive of sports to #ChangeTheGame worldwide: https://lnkd.in/gjx_BprN #Fit4Life

Innovation in Sports Ownership: The Superbike Ladies League Adopts an National Basketball Association (NBA) -Inspired Model In the dynamic world of sports, the ownership structure of a team is crucial for its success. The Superbike Ladies League (#SLL) has recently announced its intention to adopt an ownership model inspired by the prestigious NBA. This strategic move aims to strengthen team management and increase fan engagement. The National Basketball Association (NBA) requires a true owner to hold at least 15% of the franchise, ensuring significant involvement in team management. For the #SLL, this would translate to acquiring a minimum stake of 1.5 million euros for a team valued at 10 million euros, ensuring that owners are deeply involved and accountable. Additionally, the SLL would allow passive investors to hold up to 5%, or 500,000 euros, allowing them to contribute financially without active management participation. The remaining 85%, or 8.5 million euros, would be distributed among other major and minor investors, potentially including fans through collective ownership programs. Implementing this model will require careful market valuation of teams, clear rules for buying and selling stakes, and stakeholder approval. With this innovative ownership structure, the #SLL positions itself as a pioneer in the women's sports landscape, promising a future of growth and prosperity. #SuperbikeLadiesLeague #SportsManagement #Innovation #OwnershipModel #WomenInSports

Partnerships are more than just the activation. Without the backing of businesses, it’s quite simply more challenging for athletes to remain full-time in sport. Businesses that share the same passion whilst investing in sports/athletes allow sports fans to be able to see the very best athletes in the world compete and inspire. Sport speaks every language and has the power to impact positive cultural change whilst endearing consumers to a legitimate business message/value. AMG Sports Management.

MARK YOUR CALENDARS! 🗓️ You don't want to miss this amazing conversation between Lara Krug and Jennifer Halloran moderated by our very own Julie Andreeff Jensen! SPORT BEACH 2024 will be one for the books! 🏆 #SportBeach #WomenInSports #SportLeaders #JasperAdvisors

🚀 𝗞𝗶𝗻𝗴𝘀 𝗟𝗲𝗮𝗴𝘂𝗲 𝗡𝗲𝘁𝘀 𝗠𝗮𝘀𝘀𝗶𝘃𝗲 €𝟲𝟬𝗠 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 💰 Today former FC Barcelona star Gerard Piqué Bernabéu's disruptive soccer concept Kings League announced it has secured a €60 million investment from Left Lane Capital and Fillip to fuel future growth. The investment follows a highly successful inaugural season that included selling out FC Barcelona’s Camp Nou, streaming broadcasts generating up to 1.7M concurrent viewers, and expanding into Latin America with Kings League Santander. For investors and operators in sports & entertainment, there are a few immediate takeaways: ✅ Reinforces the sizable market for new innovative IP derived from sports with large global audiences such as soccer/football, basketball, combat (boxing/MMA), and motor-racing ✅ Demonstrates how legacy leagues can learn from disruptive sports IP businesses reimagining distribution to be social-first and pairing with storytelling to deliver carefully tailored narratives across distribution platforms ✅ Highlights how creative formats, star power, and creator-led involvement can drive massive engagement (e.g., 80M+ hours watched, 13M+ followers in the case of the Kings League) With more expansion planned for 2025, Kings League proves there's an appetite for fresh, digitally-native sports properties that put fans first. Without a doubt, the future of sports entertainment is being reshaped and it is only just the beginning. #InvestingInSports #Streaming #Sportsbiz #Investment #FanEngagement