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Recent findings reveal that around 43% of Meta ads featuring the UK Prime Minister are part of sophisticated cryptocurrency scam. Fraudsters used AI deepfake technology to create misleading videos of Keir Starmer and Prince William endorsing a fake cryptocurrency platform." Since July 4, 2024, over 250 ads have been spotted, with scammers spending £21,053 to lure victims. Deepfake technology poses significant risks from a brand protection perspective. Brands and public figures must proactively address the risks posed by deepfakes through comprehensive strategies that include monitoring and crisis management to mitigate potential damage and maintain trust in their brand. #DRP #BrandProtection #DigitalRiskProtection #Cybersecurity #threathunting #cyberthreatintel #cti #infosec #threatintel #securityawareness #emailsecurity #phishing

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