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How can you tell if a fashion brand's claim to sustainability is legitimate? Unfortunately, it's almost impossible. Fast fashion is not only unsustainable, but brands greenwash their products to promote buying one product over another, instead of the better alternative of slowing consumption. False claims create moral-based obligations on consumers to make some purchases over others, overshadowing the value of reuse, reduce, and recycling, which would truly change the environmental and labour scope of fast fashion. Read more here. https://lnkd.in/gcfnYgPa

How ‘woke’ marketing lets fast fashion brands get away with environmental and labour abuses — Be Slavery Free

How ‘woke’ marketing lets fast fashion brands get away with environmental and labour abuses — Be Slavery Free

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