Head of Social and Content | Strategic Social Media Consultant | Governance, Risk Management, and Content Development
Coffee lovers (and that's most of us), this one is for you. While I'd rather drink no coffee than anything from Starbucks, their sheer scale and success as a business is one I admire, and this story has truly astounded me. Convention dictates that a latte should be a 1:3 ratio of espresso to hot milk. For Starbucks, however, this just one of 383 billion different ways that a latte can be made, between their different sizes, temperatures, milks, foams, syrups, drizzles, toppings, powders and, I assume, barista enthusiasm. It leads me to ask two questions: - Is it even still a latte? - Why are they not limiting the amount of options to improve the business? The answer to the first is obviously not, and you'll never be able to convince me otherwise. For the second, it seems to be a fine line. This personalisation adds $1 billion to revenue each year (there's gold in that pumpkin spice), but it does so at the expense of serving customers quicker, and serving 5 extra customers a day across all of their locations could add another $900 million. So they're focusing on other parts of the process to find time for those extra 5 customers. https://lnkd.in/gFZCGbPY #starbucks #personalisation #coffee
Coffee snob here. I think Australian coffee lovers would rather go homemade than Starbucks. (Though I know a couple of my team members would disagree haha)
Wow Ben! Some interesting insights. They certainly don’t just sell coffee, it’s the experience! Like drinking Christmas or thanksgiving in a cup. It brings you to a place far away from the green, white and black colour palette. I tend to agree that true coffee connoisseurs prefer their liquid gold elsewhere but as a passive coffee drinker, I have to admit it’s the first place I think of when I need a caffeine fix.
water washed, and dry-aged.... There is nothing like it.
Coffee chaos pays off. ☕
Event Host, Conference MC, Facilitator + Speaking Coach helping Speakers banish nerves. End of Life Doula
11moI go out of my way to get the pumpkin spice latte, AND even more often around christmas for the gingerbread latte. Can we still be friends? 😜