𝗔 𝗰𝗼𝗹𝗼𝗿𝗳𝘂𝗹 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝗻𝗼𝘄. 𝘿𝙞𝙨𝙘𝙤𝙫𝙚𝙧 𝙩𝙝𝙚 𝙁𝙒24 𝙠𝙞𝙙𝙨 𝙘𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣.   #Benetton

𝐍𝐞𝐰 𝐔𝐂𝐁 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐜𝐚𝐩𝐬𝐮𝐥𝐞𝐬 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐛𝐲 𝐁𝐞𝐞𝐭𝐥𝐞𝐣𝐮𝐢𝐜𝐞 𝐚𝐧𝐝 𝐃𝐂 𝐒𝐮𝐩𝐞𝐫-𝐕𝐢𝐥𝐥𝐚𝐢𝐧𝐬 Two new capsule collections for boys and girls aged 6 to 14 will be presented this October by 𝐔𝐧𝐢𝐭𝐞𝐝 𝐂𝐨𝐥𝐨𝐫𝐬 𝐨𝐟 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧, stemming from the collaboration with 𝐖𝐚𝐫𝐧𝐞𝐫 𝐁𝐫𝐨𝐬 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 (WBDGCP).   The 𝐁𝐞𝐞𝐭𝐥𝐞𝐣𝐮𝐢𝐜𝐞 𝐁𝐞𝐞𝐭𝐥𝐞𝐣𝐮𝐢𝐜𝐞 girls’ collection will mark the international launch of the eponymous movie, a spin-off of the original 𝐓𝐢𝐦 𝐁𝐮𝐫𝐭𝐨𝐧’s 1988 blockbuster.   The 𝐃𝐂 𝐒𝐮𝐩𝐞𝐫-𝐕𝐢𝐥𝐥𝐚𝐢𝐧𝐬 inspired collection will be dedicated to boyz big and small, featuring iconic portraits such as 𝐓𝐡𝐞 𝐉𝐨𝐤𝐞𝐫’s uncontrollable laugh. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐦𝐨𝐫𝐞! 👉 https://lnkd.in/dDDBb5MS 👉 https://lnkd.in/dUiChpd6   #UCB #Beetlejuice #DCSuperVillains

𝐖𝐞 𝐭𝐡𝐞 𝐈𝐭𝐚𝐥𝐢𝐚𝐧𝐬: 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐨𝐧 𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐬 𝐨𝐟 𝐈𝐭𝐚𝐥𝐲 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧   The magazine, issued by the eponymous organization representing the Italian community in the USA, made of over 20 million people, inaugurated a monthly feature dedicated to the 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗼𝗳 𝗜𝘁𝗮𝗹𝘆. Benetton, being one of the association’s founding members, was chosen as the 𝗳𝗼𝗰𝘂𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗲𝗱𝗶𝘁𝗶𝗼𝗻, symbolizing its standing among the most renowned Italian brands worldwide.    #Benetton #BeBenetton 

𝗔 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻 𝗶𝗻 𝗰𝗼𝗹𝗼𝗿𝘀. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗙𝗪𝟮𝟰 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. #𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: 𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗚𝗿𝗼𝘂𝗽 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝘀 𝟮𝟬𝟮𝟯 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁 A sustainability strategy based on three pillars: 1️⃣ caring for our 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒏𝒅 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔, 2️⃣ reducing our 𝒆𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕𝒂𝒍 𝒊𝒎𝒑𝒂𝒄𝒕, 3️⃣ and adopting a 𝒄𝒊𝒓𝒄𝒖𝒍𝒂𝒓 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉. These are the core messages of the 2023 Integrated Report by Benetton Group, translating sustainability into tangible action. To further strengthen our vision of inspiration, images contained in the Report were taken from “𝑶𝒖𝒕 𝒐𝒇 𝑷𝒍𝒂𝒄𝒆. 𝑨𝒓𝒕 𝒂𝒏𝒅 𝑺𝒕𝒐𝒓𝒊𝒆𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝑾𝒐𝒓𝒍𝒅’𝒔 𝑹𝒆𝒇𝒖𝒈𝒆𝒆 𝑪𝒂𝒎𝒑𝒔,” an exhibition by Fondazione Imago Mundi. Discover our 2023 Integrated Report at the link https://lnkd.in/dzp6s6PZ #Benetton #BeBenetton

𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗿𝗲𝗶𝘁𝗲𝗿𝗮𝘁𝗲𝘀 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Held on 3-5 June at IBM Studios in Milan, the Green&Blue Festival, was an opportunity for Benetton Group to renew our commitment to sustainability. Nicoletta Sartori, Head of Sustainability, recalled how 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗻𝗮𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗿𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗼𝘂𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. She highlighted our Group’s commitment to conceiving more environmentally friendly products from their initial design, as well as our sustained efforts towards decarbonization.   Sustainability Specialist Alessia Scroccaro remarked the Group’s 𝗹𝗼𝗻𝗴-𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, embodied by the Ponzano Children project and Fabrica. While challenging, Scroccaro said, these initiatives are also a source of inspiration for our own work and for all those involved in this path towards sustainability.   Watch the interview below or learn more about the Green Revolution https://lnkd.in/d2BpFtHt #Benetton #BeBenetton

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗳𝗿𝗼𝗺) 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗮𝘀𝗵𝗶𝗼𝗻   An exciting challenge took place in Milan, involving Accademia Costume & Moda and Benetton Group. Students from the Fashion Communication and Art Direction master’s course were entrusted with creating an effective 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 with the support of our company’s PR team, focusing on three different areas: 𝙆𝙞𝙙𝙨, 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙀𝙫𝙚𝙣𝙩𝙨 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣. The collaboration followed a structured path, which included an in-person kick-off and Company presentation, as well as visits to Benetton’s Corso Buenos Aires store, showroom and offices, culminating with a final event at the Accademia on 2nd July. The initiative gave students ample room to let their personal initiative roam free and generate new ideas.   🚀A two-way partnership, offering our company the chance to gather enriching ideas and inspirations from new generations, while allowing participants to better understand PR work and become engaged in a real digital communication strategy.   #Benetton #BeBenetton #BeUnited #BenettonPeople