𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗳𝗿𝗼𝗺) 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗮𝘀𝗵𝗶𝗼𝗻
An exciting challenge took place in Milan, involving Accademia Costume & Moda and Benetton Group. Students from the Fashion Communication and Art Direction master’s course were entrusted with creating an effective 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 with the support of our company’s PR team, focusing on three different areas: 𝙆𝙞𝙙𝙨, 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙀𝙫𝙚𝙣𝙩𝙨 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣.
The collaboration followed a structured path, which included an in-person kick-off and Company presentation, as well as visits to Benetton’s Corso Buenos Aires store, showroom and offices, culminating with a final event at the Accademia on 2nd July.
The initiative gave students ample room to let their personal initiative roam free and generate new ideas.
🚀A two-way partnership, offering our company the chance to gather enriching ideas and inspirations from new generations, while allowing participants to better understand PR work and become engaged in a real digital communication strategy.
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