Ben Safra’s Post

Welcome to #MindfulMonday with Focus7! Today, we spotlight the importance of aligning your brand values with your actions. 🧘♂️💼 It's about embodying the principles you stand for, ensuring your business practices reflect your brand's heart and soul. Take Ben & Jerry's as a shining example: their commitment to social justice isn't just talk. They actively engage in advocacy, supporting various causes through their business practices and messaging. This authenticity strengthens their brand, forging a deeper connection with their audience. Here’s how you can ensure your brand’s actions mirror its values: ➡️ Audit Your Practices: Regularly review your business operations, partnerships, and marketing to ensure they align with your brand values. ➡️ Lead with Transparency: Be open about your goals, challenges, and successes in embodying your values. Transparency breeds trust. ➡️ Engage and Listen: Engage with your community and listen to their feedback. This two-way communication can guide you in aligning your actions more closely with your values. ➡️ Commit to Continuous Improvement: Aligning your brand values with your actions is an ongoing journey. Commit to learning and evolving. By ensuring your brand lives by its values, you create a brand that resonates on a deeper level, building loyalty and trust. Let’s reflect: How do your brand's actions reflect its values? Share your stories with us! #BrandValues #AuthenticBranding #SocialResponsibility #Focus7

Your employees are your best marketers But are they telling the right story? Your team’s experience and enthusiasm are powerful. They can shape how your brand is perceived by the world. But are they sharing the story you want to tell? When your employees are aligned with your brand’s message: - Authenticity - They provide genuine insights about your company. - Consistency - They reinforce your brand’s values and vision. - Engagement - They actively promote your company’s strengths. Ensure your employees understand and embrace your brand’s story. Train them to communicate your values clearly. Encourage them to share their positive experiences and successes. To harness their marketing power: → Communicate your brand’s message clearly and often. → Provide training on how to represent your brand. → Encourage them to share their experiences on social media and with their networks. Your employees can be your strongest advocates. When they tell the right story, it amplifies your brand’s impact. Make sure they’re aligned with your vision and watch your brand thrive. #employees #experience #value #vision #brand

As I trawl endless brand and marketing roles, it’s easy to see which businesses have a sense of brand and which don’t. It’s not the usual reeling off of values and visionary buzz words, instead I look for companies with a clearly defined way of working - who set out ‘how things roll’ day-to day and are conscious of how important it is in attracting the right attitude of people to join them. What this looks like will feed from their brand. That’s why I’ve always said that ‘brand’ goes way beyond marketing. A deep-rooted authentic brand story works hard to rally a crowd. Uniting teams to head in the same direction and engaging like-minded customers to join a shared mission to drive change. In my experience, if a team can all agree and work towards a shared vision and goal, AND do it in an aligned way, success will always follow. Why? Because “It ain’t what you do, it’s the way that you do it that gets results.”! In the work I do to help businesses establish and communicate their brand story, a big part is making sure that the promise is delivered on the ground - to help close the ‘Say-Do’ gap and grow credibility, loyalty and advocacy, plus retention of good staff. How does your workplace culture link into what your brand stands for? #authenticity #brand #workplaceculture

Do good while your customers watch. In other words -- lift people up, don’t just push products. Here’s what’s trending: - Emotional Connections -- Customers are looking for genuine relationships in the brands they use. People want to feel part of something. Find a way to connect some part of your brand to an emotional value and tell people about it. - Good Corporate Citizenship -- Doing the right thing matters... and it’s highly marketable. Be about supporting the community and making sure what your company stands for is reflected in what you put out to the world. - Spread Positivity -- Every piece of content is a chance to spread positivity. Think about the messages you’re sending out. Are they uplifting? Share employee or customer stories that inspire and make each interaction something that leaves a good lasting impression. - Adapt with Heart -- The world is changing fast, keeping up means adapting smartly but also with compassion. Use technology not just for the sake of growing your business but also to meet the challenges people, and our world, are facing. 🤔 Is your brand a real partner in making things better? #Branding #Impact #Innovation #CorporateResponsibility #CommunityEngagement

On this Wednesday afternoon, let's talk about the power of strong branding and its impact on business growth. 🚀 Just like a Broadway show with a stellar cast and crew, a company's brand sets the stage for success. When businesses invest in building a positive brand, they attract top talent like a siren song drawing in an audience. Imagine your brand as the lead actor captivating the audience's attention – a strong employer brand not only attracts talented individuals but also retains them, reducing turnover costs and boosting overall productivity. Like a harmony of music notes coming together to create a beautiful melody, businesses with strong employer branding enjoy improved customer loyalty and advocacy. Happy employees are like loyal fans spreading the word about your company, ultimately driving growth and success. So here's to cultivating a vibrant employer brand that resonates with both current and potential employees – because when your team sings in unison with your brand, nothing can stop the success story from unfolding! #click2ai #EmployerBrand #BusinessGrowth #BrandSuccess #branding

What’s a BOLD Session, and Why Does Your Brand Need One? ▶️ Maybe your business is changing fast and your brand isn’t keeping up? ▶️ Maybe your brand hasn't been touched in a long while and it shows? ▶️ Maybe your brand suffers from multiple personalities? Whatever your brand needs are, we have a solution that will get you results. DM me to book your session today! Learn More @ https://lnkd.in/gsWqzzCS #boldlip #boldsession #branding

🌑 🌒 🌓 🌔 🌕 No matter the phase of your brand, there's a BOLD session for you. 🌖 🌗 🌘 🌑 Whether it’s remote, in-person, or hybrid, our process ensures everyone’s voice is heard. We bring together insights from across your team, and only the best and brightest make the cut. No fluff, no ego—just a streamlined, thoughtful approach to building your brand. Ready to shoot for the moon? Learn more about how our BOLD session can benefit your brand at the link in comments! #BoldLipCreative #BrandStrategy #CreativeCollaboration #MarketingInnovation #DiscoverySession

In the dynamic world of branding, certain outdated practices can hinder our progress. Here’s what I believe we need to move beyond: -Chasing Trends: Jumping on every new trend can dilute your brand’s identity. Instead, focus on creating timeless value that resonates deeply with your audience. - Engaging with customers only when it’s convenient is a missed opportunity. Build meaningful, ongoing relationships by truly understanding and addressing their needs. - One-Size-Fits-All Messaging: Tailor your messaging to different segments of your audience to speak directly to their unique needs and preferences. - Ignoring Employee Advocacy: Your team is your brand’s biggest asset. Fostering a positive work environment and empowering employees can amplify your brand’s message organically. - Neglecting Long-Term Vision: Focusing solely on immediate results can jeopardize your future. Balance short-term goals with a clear, long-term vision to ensure sustained success. What innovative practices have you adopted in your field? Let’s share insights and push for a smarter, more effective approach to branding! #BrandInnovation #CustomerEngagement #EmployeeAdvocacy #StrategicVision #MarketingExcellence #LinkedInInsights

Unlock the true potential of your brand by empowering your employees as authentic ambassadors! Dive into 5 transformative strategies that amplify their voices and elevate your brand's authenticity. Discover how to create a powerful impact today! #BrandAuthenticity #EmployeeAdvocacy #TransformativeLeadership #EmpowerYourTeam #WorkplaceCulture #BrandAmbassadors

Why do some brands feel like old friends while others remain just…brands? It’s not just strategy; it’s an emotional connection—and it starts within the organization. As marketers, our connection to the brand needs to be personal, not just professional. Only when we genuinely align with our organization can we create campaigns that spark that same connection with our audience. Authenticity resonates, and customers can feel it. This is why brands with deeply connected employees build more than awareness—they build loyalty. When we believe in the mission and values, that passion shows in every message and every campaign. Take a moment: How connected are you to your brand? And if you lead a team, how are you fostering that bond? Remember, it all starts with us. #brandbuilding #emotionalconnection #authenticmarketing #employeeengagement #brandloyalty