Ben Heinemann’s Post

This week on the farm, I planted grass seed and covered it with hay to protect it from our chickens, who quickly uncovered the seeds and upended my landscaping plans. Here's a parallel to effective marketing — our chickens didn't stop until they found what they valued most. Your customers might similarly sift through countless emails seeking genuine value, but take much less time before moving on. The lesson here is clear: Don't bury your message under unnecessary filler. Deliver content that is as straightforward and valuable as the seeds these chickens are so keen on finding. By delivering clear, direct benefits right from the start, you respect our customers' time and intelligence. This improves engagement and builds trust and loyalty by aligning with the real needs of your target audience. #MarketingStrategy #EmailMarketing #FarmFriday

Best marketing tip of the day? Think outside the box. This meatball promo email from Olive Garden immediately grabbed my attention when I saw it. 🍝 It clearly announces the topic of the email in the headline 🍝 It gives a clear CTA above the fold: "Scroll down to see your offer" 🍝 The fork-full of spaghetti playfully entices you to keep scrolling - and scrolling - until you get to your deal The designer probably felt proud of this one. Simple, playful, and engaging - well done. Now I'm hungry. #MarketingTip #EmailMarketing #OliveGarden

Characters on chocolate or cereal boxes are often positioned at a slight angle to make eye contact with kids, as part of a marketing strategy. Researchers studied 65 cereal varieties in 10 New York City grocery stores and found most characters were angled this way. To avoid distractions, parents can keep their kids in the cart while shopping. Follow Small Box Office for more interesting content! #smallboxoffice #MarketingStrategy #KidsMarketing #ConsumerBehavior #GroceryStore #ParentingTips #SmallBoxOffice #FunFacts

This ad campaign is probably the best example for you can NEVER be too careful in marketing. What was supposed to be a fun, diverse and beautiful marketing campaign quickly transformed to being tone-deaf, sensitive and out of touch. I, usually, am a huge fan of Heinz's marketing strategy but unfortunately, this one missed the mark. People definitely have a lot to say and rightfully so:https://lnkd.in/dcwcR9sE What do you think about marketing in 2024? #marketing #campaign #heinz

Most companies could dramatically improve the quality of their ads if they just knew these sneaky principles that took me YEARS to discover... My blog post goes over these principles so you don't have to spend years trying to discover what can improve your ads... It'll just take you a few minutes when you click the link below. https://lnkd.in/dWU8EJA7

Hi LinkedIn Community, Check out this spec ad I created for Tropicana Orange Juice! In this ad, I wanted to highlight the vibrant freshness and pure taste to show how Tropicana can brighten up your day with every sip. What do you think? Would this catch your eye? Let me know in the comments! #Marketing #Advertising #SpecAd #Creative #DigitalMarketing #BeverageIndustry #Tropicana #OrangeJuice #JuiceLovers

🍅 How much do you love Heinz ketchup? Do you love it so much you'd want to decorate your home in the exact same shade of red? If you do (we're not judging), then you would have loved ‘Red HTK 57’, an aptly named paint from the brand's 2023 collaboration with Lick. You might think this is a bit of a weird marketing campaign, but there's a method to Heinz’s madness. This article explores it: https://lnkd.in/g_dQB6SG 📸: Lick #MarketingMasterclass #MarketingCampaigns #Marketing

The pet industry is competitive, and standing out requires more than just hard work—it takes a deep dive into what makes your brand unique. If you're unsure of where to start, I’m here to help. Let’s work together to build a brand strategy that truly resonates with your customers. https://lnkd.in/gPMzkrTD #BrandStrategy #PetCareIndustry #CustomerLoyalty #DogDays #DogDaysConsulting #PetBusiness #BuildYourBrand #StandOut #PetIndustrySuccess

Smucker’s : From Farm to Jar - Freshness You Can Taste Smucker's new advertisement for their classic Strawberry Jam captures the essence of freshness and farm-to-table quality. The ad depicts a picturesque countryside at sunrise, with lush green strawberry fields extending to the horizon. The focal point is a jar of Smucker's Strawberry Jam, prominently placed in the center, exuding rich, vibrant red hues that symbolize the jam's fresh strawberry content. The tagline "From Farm to Jar - Freshness You Can Taste" is prominently displayed, emphasizing the brand's commitment to delivering the freshest ingredients straight from the farm to the consumer's table. Surrounding the jar are delightful, oversized strawberries, some creatively depicted as hot air balloons floating gently in the sky, symbolizing the lightness and natural goodness of the product. Farmers are shown actively harvesting strawberries, reinforcing the hands-on care and traditional farming methods that go into every jar. The scene is framed by lush strawberry plants, with ripe, juicy strawberries ready for picking, evoking a sense of wholesome, natural goodness. The ad's warm, inviting color palette and serene landscape create a nostalgic and comforting feel, inviting consumers to experience the pure, unadulterated taste of Smucker's Strawberry Jam. The campaign beautifully conveys the message that every spoonful of Smucker's jam is packed with the freshness and flavor of sun-ripened strawberries, lovingly grown and carefully preserved. This professional campaign titled 'From Farm to Jar - Freshness You Can Taste' was published in United States in May, 2024. It was created for the brand: Smucker’s, by ad agency: Yunus Creation. Credits Art Director: Yunus Ahmad Copywriter: Yunus Ahmad Client: Smucker's Agency: Yunus Creation #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding