Belinda Tse’s Post

How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games

A lot has changed over the last 100 years in the Olympic games. As the games return to Paris in 2024, some of these changes are covered in this insightful infographic. Technological intervention and problem-solving have surely made an evident impact on the participants' performance over the years. Check it out! Credits: South China Morning Post SCMP #olympics2024 #parisolympics #OlympicGames #OlympiansMadeHere #RoadToParis2024 #Paris2024

Just like on the eve of the campaign launch, everyone is tense with anticipation and excitement before the Paris #Olympics. Will we reach the targets, will we create milestones, will our strategy work and will we win the day? We don’t know the answer but we always do our best. And the same goes for all the athletes who brave the competition to make our nation proud. No matter the outcome, we wish you all the very best! Go Team #Canada! . . . . . . . . #OlympicGames #CanadaOlympians #Olympics2024 #ParisOlympics #Athletes #Sports #games #advertising #marketing #mediaindustry #digitalmedia #MarketingStrategy #DigitalGrowth #agencylife #trendings #officelife #3Dotsdigital #instagood #socialmediaagency #Marketing #DigitalMarketing #branding #digitalmedia #Advertisingmarketing #socialmediamarketing International Olympic Committee – IOC

How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

If you aren’t looking at the Paris Olympic Games with bifocals on towards 2028, here’s a latest update to catch you up. Olympic Games are the heart and soul of countries and communities they represent. On top of that, the impression they leave upon their host cities is long lasting. We still look upon the LA Colleseium for those who attended 1984 Games, and I can still hear the songs (helped that my dad played them every year on 4th of July for decades after). Will local SoCal residents hop out of town and take in $$ from short term renting? Will our transportation network and Convention Center get the timely upgrades to be ready? Will the current homeless crisis become magnified? Are our health systems prepared given extreme summer heat conditions we face? Will first responders and utility companies get the support they need to do an ever increasing job? So many what ifs, so much investment, and so many people who could truly benefit if we prepare appropriately.

Road to Paris D-25: The pictograms of Paris 2024 Olympic Games sport pictograms were first introduced at the Tokyo 1964 Games, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games. The Paris 2024 pictograms were conceived not as simple items for signage, but as “badges of honour” – modern coats of arms designed to serve as an emblem, a standard, a sign of affinity for fans of the sports in question. The use of heraldic-style imagery is also a tribute to the Paris 1924 Games, the emblem of which was based on the host city’s coat of arms. Each pictogram is composed of three graphical elements: an axis of symmetry, an aspect of the field of play and a representation of the sport that it illustrates. Featuring a distinctive item from the sports they depict – such as a racket for tennis or a bike for cycling – the pictograms pay homage to the complexity of these sports and highlight what makes them original. The designs also play with the symmetrical patterns associated with French gardens. The Paris 2024 pictograms boast tonic colour palettes and can be adapted for a wide range of uses. More information below here https://lnkd.in/eqeA9hvj Retrace the history of the pictograms starting from Tokyo 1964 through our Reference Document "The sports pictograms of the Olympic Summer Games from Tokyo 1964 to Paris 2024" available on the Olympic World Library here https://lnkd.in/eAG5Ckb5

Sport Post Design 🇵🇰🏏 How do you all like this sports post design?

Here’s how advertisers’ Olympic campaigns celebrate the American athletes competing in Paris.

Here’s how advertisers’ Olympic campaigns celebrate the American athletes competing in Paris.