Because of Marketing’s Post

Nike, Athleta, lululemon, Gymshark... Are They Competitors or Partners? They ALL offer Fitness Classes, Workouts and More Because... 🙋♂️ Before The Gym or The Workout, They Buy The Apparel and Shoes!!! Because for some “How they look is how they feel”. And the Athleisure wear companies know this, so they are offering more Fitness as they move up the value chain, capture more market share & create awesome user activations. 🥈 💵 Younger people spend more than other generations on fitness and activewear is the #2 investment compared to the fitness / workout itself which is the #1 investment. So what these companies are doing is building a lifestyle brand while they start to expand their wallet share i.e., Nike Studios. Most activewear companies are not apparel companies, but they are lifestyle brands building communities that sell T-shirts and that is why we are going to see a rise in fitness offerings as the new generation is focused on health and fitness and they have to serve their community. 🤸♂️ 🤾♀️ 🏋♀️ Activewear Market Snapshot ·        The U.S. buys the most Activewear - $421 Billion (ww) ·        The U.S. market makes up for 40% of all Sales ·        Who buys Activewear – Woman = 60% ·        43% of Americans say half their clothes are athleisure ·        45% of activewear sales come from online platforms ·        80% of activewear customers use the internet to find products 👨🎓 🤓 🧖♂️ Younger People Are Leading The Pack ·        Millennial and Gen Z females spend the most ·        30% identify as athletes and 95% are interested in fitness ·        Millennials will spend more on fitness than college - $112K ·        64% of Millennials bought athletic shoes last year ·        43% of Gen Z believe spending on fitness is an “investment” ·        38% of Millennials believe spending on fitness is an “investment” 📌 When is the last time you mapped out the value chain of your customer from the moment before they made the decision to get into fitness to the lifestyle they live now. That simple exercise alone can show you risk and opportunities. I believe we will see more external industries and companies like this start to offer their customer value like fitness classes, workouts, etc. and what a great way to test it… offer it as a Customer Activation and see how it goes. Not only is Athleta using it as a strategy to fix declining sales but they believe fitness can help create engagement and attract new customers. There is a thing or two the brick and mortar fitness industry can learn from these activations also! #Nike #Lululemon #Athleta #Gymshark #FitnessIndustry #FitnessClasses #Gym #BoutiqueStudio #Strategy #Activewear #Athleisure #Growth #VS #Patnerships

Promoting your fitness center is not just about advertising your services, but also about creating a brand that people can identify with and feel proud to be a part of. Boosting brand visibility is a critical aspect of marketing, and promotional products offer an effective way to achieve this. These products not only increase awareness of your brand but also help to establish a deeper connection with your clients. #Fitness #PromotionalProducts

This month's brand voice comparison pitted Planet Fitness against Gold's Gym. These two fitness club chains have VASTLY different brand voices, and for good reason. They're positioned at opposite ends of the market. Gold's Gym targets serious bodybuilders. Their value proposition lies in their expertise in building muscle. Planet Fitness targets the everyman who just wants to get a little healthier. Their value proposition lies in making a gym workout feel approachable. In fact, with gimmicks like their "lunk alarm," Planet Fitness actively discourages serious bodybuilders from joining. Both brands have a very clear picture of their target audience. So exploring the way they position their messaging to attract their ideal customer (and repel everyone else) was really interesting. Is your brand's voice supporting your market position? 🤔 🍊🍊🍊 Documenting your brand voice keeps all your content on brand and in line, no matter who's creating it. I have space for a couple more branding projects this quarter, if you're ready to add a voice guide to your brand guidelines. 👀

Why do some fitness brands just 'get it' while others seem to miss the mark? Dive into the branding pitfalls that can make or break your connection with your dream demographic. From overlooking inclusivity to underestimating the digital community, we're unpacking what not to do (with examples 👀) – and how to do it right. Join the conversation - how do you navigate the branding landscape in the fitness industry? 🚀 #FitnessBranding #BrandGrowth #MarketingInsights #FitnessMarketing #FitnessBusiness

Decathlon's Triumph: Outrunning Giants in the Indian Sporting Arena 1. The Revenue Saga ⚡ Decathlon vs. Titans: In the vibrant tapestry of the Indian sports market, Decathlon stands tall, overshadowing giants like Nike, Adidas, and Reebok. While Adidas, Nike, and Reebok clocked revenues at 1551 crores, 814 crores, and 417 crores respectively, Decathlon effortlessly sprinted ahead, boasting a whopping 2936 crores. What's truly remarkable? This was achieved sans flashy marketing budgets or star-studded endorsements. ⚡ Global Soar: Beyond borders, Decathlon's success reverberates globally, with annual revenues soaring beyond €13.8 billion in 2021. A staggering 10% growth annually over the last five years and a footprint in 50+ countries solidify Decathlon's undisputed dominance. Notably, online sales, contributing a fifth to the revenue pie, showcase their triumphant digital stride. 2. The Sporting Odyssey: Inside a Decathlon Store ⚡ Store Design Magic 📢 A Sports Paradise Unveiled: Stepping into a Decathlon store transcends a mere shopping trip; it's an immersion into a sports paradise. The allure lies in meticulous store design, a secret weapon in Decathlon's success arsenal. ⚡ Immersive Playground 📢 Hands-On Havens: Wander through the sections, each a haven for various sports gear. Decathlon invites shoppers to not just shop but to test, play, and experience the products first-hand, creating an engaging and hands-on shopping environment. ⚡ Temptation in Layout 📢 Strategic Seduction: The store layout isn't just a map; it's a strategy. Thoughtfully crafted to lure shoppers into impulse buys, surveys reveal a staggering 37% succumb to the temptation, attributing it to the strategic placement of products and enticing displays. 3. Decathlon's Universal Embrace: Target Audience Marvel ⚡ Sports for All Ages: Decathlon doesn't just sell; it invites. The product range and marketing materials break barriers, making sports accessible to beginners while catering to families with kids' sportswear, toys, and camping gear. ⚡ Active Lifestyle Symphony: The brand's marketing symphony showcases outdoor enthusiasts hiking, biking, and living the active life, resonating with those who embrace an active lifestyle. ⚡ Affordable Athleisure: Decathlon's affordability and a loyalty program create a magnetic pull for the value-conscious, fostering a global community. With stores strategically placed in urban and suburban areas, Decathlon unites the world in a shared passion for sports and active living. ⚡ Inclusive Spirit: Decathlon's mantra is not just selling products but embracing a spirited community, inviting everyone to revel in the joy of sports and discover the athlete within. Decathlon's narrative isn't just a story of revenue triumphs; it's an epic of creative store design, immersive experiences, and universal inclusivity in the world of sports. #decathlon #brandrevolution #sports #fitness #india image courtesy: Decathlon

Stop talking to everyone. Here's why Gymshark is doing it right by simplifying their messaging and zeroing in on their target customers. 🚨 On today's post of 'Wellness Brands That Caught My Eye' let's talk about Gymshark because they have absolutely nailed their brand messaging and positioning to help them stand out from the sea of sports and wellness athleisure brands 👇 Gymshark looked to “simplify” its message as it launches its new brand platform ‘We Do Gym’. The aim is to be clear on their “obsession” with the gym and how it exists to serve that community. It's now clear their brand is for gym-goers - unlike many other athleisure brands which have gone the other way to become more general lifestyle / wellness brands to reach the masses OR brands who have also become laser focussed, like Hoka are for runners. As part of the campaign, I LOVED their playful and simple billboard ad 'shop lift-ing' - literally. They let customers "shop lift" from a wall of exclusive Gymshark apparel pieces. All the buzz surrounding their campaign aligns perfectly with the timely launch of their stunning new store in Westfield Stratford! Yesterday Ben Francis MBE uploaded a video walking us through the new store - which again talks about 'We Do Gym'. Every detail about the store reiterates the messaging - from the mannequins posed in dynamic lifting stances to the clearly labeled sections for lifting attire. Having the Founder talk about it PLUS bringing the brand’s ethos to life right on the shop floor - reinforces Gymshark's commitment to the fitness community and enhances the shopping experience. 3 key takeaways from this once you have simplified your message: ❤️🔥 Leverage Founder Visibility: Active engagement by founders, strengthens brand trust, authenticity and amplifies the impact. ❤️🔥 Focus on a Niche: Target a specific demographic to stand out in crowded markets. ❤️🔥 Align your new simplified message campaign with IRL Events / Experiences: Coordinate marketing efforts with significant events for greater impact and build community. As a gym goer myself - I'm looking forward to checking out the store! #fitnessbrands #gymshark #marketing #brandmarketing #founderledmarketing

Bill McMenamy's strategic leadership at New York Sports Club signals a transformative rebrand, marking a significant shift in its trajectory. With a background steeped in top-tier retail brands, McMenamy swiftly honed his focus on NYSC, undertaking a mission to revitalize the 50-year-old fitness brand. The rebranding initiative, encompassing name changes and strategic partnerships, mirrors the brand's adaptability and responsiveness to consumer needs. McMenamy's approach emphasizes an agile response to the evolving fitness landscape, fostering growth through innovative strategies. The acquisition of Fhitting Room, a renowned boutique fitness concept, underscores NYSC's commitment to offering an elevated fitness experience. Notably, partnerships with industry leaders Garmin and Under Armour further validate NYSC's pivot towards an immersive, community-driven fitness culture. In a candid conversation, McMenamy revealed how NYSC's evolution aligns with the modern consumer's preferences. The brand's emphasis on tailored experiences within its clubs, such as expanded functional training areas and robust member engagement initiatives, showcases a commitment to meeting diverse fitness needs. Navigating challenges prevalent in the gym and health club space, NYSC's focus on member-centricity and adaptable offerings sets it apart. By catering to burgeoning fitness trends like strength training, NYSC displays a commitment to understanding and addressing members' evolving preferences. Looking ahead, McMenamy envisions a future where NYSC continues to deliver unparalleled value to its members and communities. The overarching goal revolves around enhancing lives through fitness, driven by a mission to offer comprehensive, accessible fitness solutions. The interview with McMenamy sheds light on NYSC's dynamic journey, spotlighting a brand reinvigorated by a visionary leader and poised for remarkable growth and adaptability. #ceo #leadership #culturetransformation #warriortransformation #veteran #fitness

Mirror is not just a reflection of you; it's a reflection of the future of fitness. Combining sleek design with cutting-edge technology, it brings the boutique fitness experience right into your living room. 🖼️🏋️♀️ Branding Brilliance: 🎨 Mirror's branding is a blend of innovation, personalization, and modern aesthetics. Their marketing seamlessly integrates the product's dual functionality as a stylish home decor piece and a state-of-the-art fitness device. Social Media Savvy: 📱 With a significant presence on platforms like Instagram and Facebook, Mirror's content strategy is diverse, showcasing real user testimonials, transformation stories, and snippets of their varied workouts. Influencer partnerships amplify their reach, demonstrating the product's versatility and appeal. Social Prime's Insights: 🧠 Mirror's unique proposition of merging technology with fitness in a space-saving design is a testament to understanding modern consumer needs. Their real-time feedback and personalized workout adjustments based on user profiles show a deep commitment to user-centric design and experience. Join us next Thursday for another brand deep dive! Dive deep, and discover the strategies behind the world's leading brands. 🌌🔍

It’s no secret that Peloton Interactive experienced its share of challenges last year. However, with 2023 in the rearview, the connected fitness company has given both its fans and the greater industry alike a reason to be excited in 2024. Peloton and TikTok announced a partnership on Thursday morning, bringing the ever-popular workout content to the social media app and its 1 billion active global users. The partnership includes a new fitness hub, #TikTokFitness Powered by Peloton, which will house custom Peloton content. This marks the first time Peloton has produced bespoke social content for a partner outside of its owned channels. Peloton and TikTok’s announcement comes at a time when footwear industry titans are ramping up their fitness app efforts, including Nike, which announced a partnership with Strava in May 2023. News of the partnership has the fitness industry buzzing. Peloton shares climbed more than 8 percent on the news in trading this morning. https://lnkd.in/ekRz7Wy9

Pandemic times were strange days. Especially how they accelerated the trends in online sales. Now, D2C darlings are dropping like flies. But especially in the field of Fitness Equipment, there has been a huge divergence between the brands built for online sales and the companies who are set up to work with dealers. And a lot of the difference is marketing vs the after-sale experience. #fitnessequipment #gymdesign #connectfit Online vs Dealer based...The truth about Fitness Equipment. https://hubs.ly/Q02bdk1V0