Brands cooling us down this summer 🍨 Ice cream & ice lollies are the new cool strategy for pop ups and brand activations. Leading the industry this summer, three British brands are offering ice cream or ice lollies when you shop with them. Yesterday, House of CB announced they are giving away free ice lollies when you shop in their Oxford Street store. Last Friday, Odd Muse launched their Resort Drop 2 collection in their store on Monmouth Street, London. The brand gave out free tubs of ice cream to its customers. Luxury skin and hair brand, My Little Coco, launched their Coco Hills range and celebrated with an ice cream van touring London. As brands continue to seek innovative ways to engage and offer a personalised experience with their customers, ice cream is always a successful scoop in the marketing mix.
Knowing the British weather, it's going to need to be a very quick campaign, right? ;)
Cooling us down? It's already fucking freezing...
I love the ice lollies!! 🤩 How do they not melt within minutes though?
What a cool and refreshing way for brands to engage with customers this summer!
Thank you for the feature! 🤍🍦
These are some great examples of seasonal campaigns done well... 😍 Even though summer isn't summer-ing in the UK this year, we love a good cool scoop. What can we say -- we love being delulu here! Because of Marketing
I love this! Even in colder weather, we all love a freebie 😍 A nice brand awareness campaign
Because of Marketing Love these campaigns. Lets hope the sun comes out so the people do too! 👏
These are genius they look amazing, they just need the weather to go with it now! 😅
Because of Marketing these brands know we don't have the willpower to say no to free ice cream...no complaints from us! i wonder what the equivalent will be when the colder months come back around?🤔💭