Because of Marketing reposted this
Creative Director @ Flight Studio | Curator | Sparring Partner | Marketing Week Mini MBA | IPA Foundations Contributor | The Drum Columnist
Is the word “creative” overused and losing its meaning? I wrote some words for Because of Marketing’s newspaper last week which you can take a peek at here!
I agree! However, if I can share my opinion, I think that these days, being creative isn't just about grabbing attention with pretty content to repost on social media (even though it’s trendy). It should be more about showcasing a product or idea in a way that makes people see it differently, something they wouldn't normally think of. It should leave a little spark in their minds, something they'll remember and maybe even bring up in conversations or networking. The best creative ads and brands are the ones that stick with you naturally.🙌🏻
I personally think that in a crowded and fragmented industry, it’s easy to spot these cases of commoditization when everyone’s chasing the same result with cookie-cutter formulas. The key is how we shake things up and do it our own way.
This could have been a one-word article — YES.
Same with the word "STRATEGY?" 😂
Agree with the overuse of the word. I see many agencies who don’t offer creative solutions still use the word… maybe it’s perspective or opinion, but it definitely gets thrown around too much.
I’d never thought about it like that because I think of Creativity as the most vital part of everything but when it comes to marketing and advertising it’s 💯 attention that’s required and not creative as a measure so this really put things into perspective for me! And I can use this when challenging my clients on what they think they want 🙌💡
👏🏽👏🏽👏🏽
It’s a great article and opening conversation for the panel discussion!
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Brand | Design | Creative Director | Founder @ Cubby Studio | Chocoholic | Retro gamer | won a few awards that have made no difference to anything
1moI use and see, read and hear 'creative' all day, every day. But then, I am a creative working in the creative industry. We had some work done on the house a few months ago and for about a week we were hearing the word 'screed'. First time I'd ever heard the word 'screed' and I had no idea what a 'screed' was and then a van turned up that said PRO SCREED on the side, and now I see 'screed' on loads of vans and flyers. Maybe... if you feel the word is being over used, it's because you're an expert in the field and you have a passion for what it means. And I think I use one of those skull shaver things 🧑🦲