BeautyMatter’s Post

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space for Front Row's very own, Chief Brand Officer, Christopher Skinner, to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage. Read more here https://lnkd.in/ejEPrsg6 and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha’s journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena’s efforts to formalize Kosas led to clear communication and alignment with the brand’s values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena’s personal experiences drove Kosas’ focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry’s experience with Symphonic MD highlighted the significance of embracing key stages like ‘What if?’, ‘But’, and ‘Why the Hell Not?’ in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD’s rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. - #FrontRow #CommerceCatalysts #PackagingDesign #CreativeBranding #RetailDesign #RetailStrategy #BrandDevelopment #BrandingAgency #CreativeStrategy

Is the Chief Marketing Officer (CMO) role dead? The latest headlines reveal that major companies like UPS, Starbucks, Etsy, and Walgreens are stepping away from the traditional CMO role. While this may raise concerns initially, there's a silver lining on the horizon – the rise of the Chief Brand Officer (CBO). As a brand evangelist, I firmly believe that a successful brand is the cornerstone of a successful company, you can’t have one without the other so the re-emergence of the CBO role could be one of the smartest moves yet. In an era where performance-based marketing often overshadows brand fundamentals, reclaiming a sense of brand strategy, identity, and expression is paramount, especially in the age of AI. With Digital, CX, and Marketing becoming increasingly interconnected, defining clear roles and responsibilities segmenting roles by business and brand growth can lead to powerful synergies. Here's why the Chief Brand Officer (CBO) role is gaining traction: - The CBO focuses on defining the brand's vision, identity, and strategic direction, aligning it with the company's overall mission and values. - Taking a cross-functional approach, the CBO collaborates with teams across the organization to ensure brand consistency. - Building emotional connections and fostering brand loyalty are at the core of the CBO's responsibilities, making it a more effective strategy than revenue-driven approaches. - The CBO role requires a specialized skill set in creative thinking, communication, and brand psychology, differentiating it from the analytical focus of the traditional CMO role. It's clear that the CBO is poised to revolutionize brand leadership in the ever-changing dynamics of marketing and branding. Are you ready to embrace this exciting shift? Let's connect and discuss how your brand can thrive in this new era! #BrandLeadership #ChiefBrandOfficer #MarketingTrends

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. 💫 There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage with me. Read more here https://lnkd.in/e8Ng3AyV and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha's journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena's efforts to formalize Kosas led to clear communication and alignment with the brand's values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena's personal experiences drove Kosas' focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry's experience with Symphonic MD highlighted the significance of embracing key stages like 'What if?', 'But', and 'Why the Hell Not?' in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD's rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. #beauty #brandbuilding #creativeagency #beautycreative #branding #brandstrategy

I am excited to share my thoughts on brands, value, and growth at this cornerstone event for CEO's in the flooring industry. We'll explore why marketing is too important to be left only to marketers and the tools for creating a bigger competitive future. #marketing #brandstrategy #flooringexperts Bill Blackstock Paul Friederichsen Branding Strategy Insider The Blake Project

🚀 One of the game-changing insight from Byron Sharp's "How Brands Grow" that's been one of the guiding stars at #BarneyStudio is something I was thinking a lot about. I just can’t stand but use all of the science-based knowledge in everything we do at Barney! And this one is one of my favorite. In the world of brand growth, it's all about continuous reach to every potential buyer in your category. Let me break it down: 🔄 Continuous Reach: Consistency is key! It's not a one-time effort, but a steady drumbeat of engagement. Stay top-of-mind always. 🎯 All Buyers within Your Category: Forget the narrow focus! Aim to connect with EVERY potential buyer in your category. It's about broadening your impact. 📢 Marketing Communications & Physical Distribution: Don't just talk the talk; walk the walk! Combine compelling marketing messages with making sure your product is where your audience expects to find it. At Barney Studio, we've embraced this philosophy, ensuring our creative endeavors are not just eye-catching but strategically placed for maximum impact. Thanks, Richard Marecek, for all of the insights you gave us in the course of last 4 years 💛 #BrandGrowth #MarketingStrategy #ContinuousReach #BrandBuilding

If you want to know how to cut through the BFCM madness, and why timing is everything when it comes to your partnerships - I covered it (and more!) with breef 🤍

There is so much discussion around brand equity and how we as individuals represent ourselves both in the work place and our personal lives. So I’m curious… What is one thing that makes you unique? Think - You stand out from your collegaues, peers, or friends because of _____. This could be something someone has told you or you’ve discovered on you own! Comment below. #brandequity #personalbranding

Events offer a powerful way to forge authentic connections with your audience in 2024. But how do you create those truly unforgettable brand experiences? SJC's director of brand experiences, Chantal Roy, shares her insights on the top 5 trends shaping the events marketing industry in 2024. Dive into the full article below: https://lnkd.in/gMyhZrt2

We snuck away from our desks this morning for a Brand Manager brekkie to talk strategy. 🎯🍳 Our new financial year is around the corner so it’s great to get out together and brainstorm all the plans and projects in the pipeline. How do you like to evaluate and ideate with your team to get creativity flowing? #BrainStorming #TeamCollaboration #MarketingStrategy

How do you change your packaging and not lose ground? Instead of experiencing the dreaded pack change dip, the Black Swan Dip redesign, re-engaged audiences with new distinctive packaging and a brand proposition that met their desires.