BeautyMatter’s Post

Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. 💫 There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage with me. Read more here https://lnkd.in/e8Ng3AyV and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha's journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena's efforts to formalize Kosas led to clear communication and alignment with the brand's values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena's personal experiences drove Kosas' focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry's experience with Symphonic MD highlighted the significance of embracing key stages like 'What if?', 'But', and 'Why the Hell Not?' in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD's rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. #beauty #brandbuilding #creativeagency #beautycreative #branding #brandstrategy

planarian behaviours #8 💄 Glossier: A Decade from Blog to Beauty Empire 💄 Glossier's journey from a personal blog to a $1.6 billion business in just ten years is a testament to visionary leadership and innovation. Founded by Emily Weiss, the brand originated from her blog, 'Into the Gloss,' a space where she shared her preference for a natural, minimal makeup look while working as a fashion assistant at Vogue. Recognising the potential of her growing audience, Weiss leveraged her blog's popularity to launch Glossier, a beauty brand dedicated to the “no makeup” aesthetic, bucking the conventions of the category at the time. Securing venture capital funding was a pivotal moment, transforming 'Into the Gloss' into a direct-to-consumer beauty powerhouse. Launching with just four products, Glossier quickly became a sensation. The brand's success was propelled by its unique approach to community involvement in product development, creating a strong sense of brand advocacy among its users. However, like any story of rapid growth and innovation, Glossier faced its challenges. Weiss's departure amid controversies around workplace culture and product inclusivity marked a turning point for the company. Stepping into the CEO role in May 2022, Kyle Leahy, previously Glossier’s chief commercial officer, embarked on a strategic pivot. Her leadership heralded a new chapter through a significant partnership with Sephora, marking Glossier's entrance into retail stores across the U.S. Additionally, Leahy's decision to expand the brand’s physical presence underscores a commitment to growth and accessibility. Despite fears that retail partnerships might dilute direct customer engagement, community feedback remains at the heart of Glossier’s ethos. A notable example is the reformulation of a key product to a plant-based alternative, a change driven by customer demand, which saw over 1 million sales in its launch week. Glossier's story is a brilliant showcase of how innovative thinking, a deep understanding of consumer desires, and adaptability in leadership can steer a brand through highs and lows. As Glossier embarks on this next phase of growth, it underscores the enduring power of community and the importance of listening to customer feedback in shaping product development. Let's discuss: How can other brands learn from Glossier's journey in terms of community engagement and adapting to challenges? #Glossier #CustomerCentricity #Innovation #Leadership #CommunityEngagement #planarianvoices

Milani Cosmetics has been around for 20+ years. Let’s be real: if a company is going to stick around that long, it needs a great brand and a powerful #marketing machine.     For this week’s #RetailRemix, we’re replaying an episode of Experience Insiders, featuring Jeremy Lowenstein, Chief Marketing Officer of Milani Cosmetics. He gives us the inside scoop on:  💄 How Milani Cosmetics’ dedication to making luxury beauty products accessible and inclusive for all remains central to its marketing approach.     💄 Why Milani pushes creative limits by partnering with seemingly unlikely partners (like cooking creators) to create campaigns that stand out.     💄 How the marketing organization operates to support brand, demand and innovation. 🎧 Listen to the conversation here: https://lnkd.in/e6G2_DNS

Just read an article stating that 4 of Sephora's top ten beauty brands are celebrity brands- Fenty Beauty, Rare, Summer Fridays, and One/Size. These brands have the backing of big names and massive marketing budgets! Small indie brands—who often bring real innovation, sustainability, and diversity—struggle to compete. I think this focus on celebrity brands risks overshadowing the creative, mission-driven companies that are truly pushing the beauty industry forward. 😑

Let's talk about a brand that consistently delivers incredible brand experiences and builds a community of loyal followers. This week, I'm talking about one of my favorites: Djerf Avenue, founded by Swedish entrepreneur & influencer, Matilda Djerf. In my blog post, I highlight their most recent in-person experiential events and pitch an idea to increase brand awareness during one of the most sought-after events of the year. I believe Djerf Avenue still has untapped growth potential and I see exciting opportunities for their positioning. But, for now, I'll keep it short. Unless you want a part 2? https://bit.ly/44fJC45 #djerfavenue #brand #experientialmarketing

Big shoutout to Space NK, the go-to shop for over 100 of the most innovative and boundary-pushing beauty brands out there. 🚀 They’re scaling fast using the Viral Loops "Leaderboard template" —proof that when you’ve got great products and the right tools, growth follows. Keep pushing those boundaries, Space NK! 💄💅👏 #ViralLoops #LeaderboardTemplate #BeautyBrands

An exciting moment for Kline + Company as it reflects on its long and successful history and announces its new visual identity. 🌟 I'm delighted to be a part of such a fantastic team, with a renowned reputation in delivering top-tier B2B insights and strategic guidance to diverse industries. My current mission? To enrich and extend this legacy, particularly within the realm of food and nutrition ingredients. Get in touch if you want to more about what we're doing! 📞 #B2BInsights #FoodAndNutrition"

I want to share this Target post with you for two reasons: 🛒 The post brought back some great memories of days long past and the elevation of store-branded products. 🛒 Comments by Jenny Patzlaff, Michael Gordon, and Melissa R. Raby on this behind-the-scenes look at the "great teams that bring Target-owned brands to life." Here are my thoughts. Your post made me smile, Gretchen McCarthy. I'm turning 65 this year, and I remember the days when "store brand" meant cheap and inferior—although I liked the 10-oz cans of Zing Cola. That perception changed when Dave Nichol introduced President's Choice for the Loblaw Companies Limited grocery chain in 1984. Here is a brief excerpt from an article at the time of his passing: "In marketing circles, he was an iconic figure, touting the chain's foods with passion and authority. Dave Nichol, who passed away on Sunday at age 73, was a foodie before the term became popular, using a folksy style in television commercials that helped propel President's Choice into one of the country's top brands." The Globe and Mail, Sep 25, 2013 Your "I can't believe I found this at Target" phrase backed by your enthusiastic personal endorsement, e.g., my family enjoys these Target brand products, is a perfect example of personalizing the connection between brand and consumer. Check out this 3-second President's Choice Commercial - https://bit.ly/43yDsvx Thoughts on managing the volatility in today's market regarding commodity pricing, supply chain disruption, and supplier relationships - David Bateman Mita Gupta Andrew Moriarty Nick Athanis What is the difference between sourcing for store brands versus national brands, e.g., the impact on buyer/supplier negotiations and ESG compliance? Bill Michels Clive R Heal Sudripta Ghosh John McClymont David Shillingford Susan Marty James Lomosi Jeremy Bowley Greg Tennyson Dave Food Sarah Scudder - Sales Leader Turned CMO Anna McGovern, MBA, CPIM, CSCP Lisa Fenton Ian Freedman I also thought it would be interesting to tag some of the top procurement people from Loblaws - Sarah Nisker Imtiyaz Kutub, MBA, CPP Robert Howell Jorin Pook Richard Atkinson Katie Edwards Denni Somers Anshul Yadav Vittorio Lentini

Ever wondered how celebs like Rihanna and Kylie Jenner have turned their fame into formidable brands that dominate the shelves? From the groundbreaking inclusivity of Fenty Beauty (LVMH) to the social media sensation that is Kylie Cosmetics, LLC, and the hydration hit PRIME by Logan Paul and KSI, these stars are setting new benchmarks in the market. But it's not all seamless transitions from limelight to product lines. The path is lined with hurdles - authenticity checks, market floods, and the real grind behind those glamorous launches. Curious about the strategies that made them household names beyond their fanbase? Or how these insights can propel your own brand to stardom? Dive deeper into the narrative - the full story awaits in the comments! 👇👇 #Marketing #BrandStrategy #MarketTrends #CelebrityImpact

But will you still buy it now that she's gone? I doubt I will. Over the weekend Rosie Huntington-Whitely announced that she would sadly no longer be involved with her brand Rose Inc. Rose Inc has had a challenging few years with their parent company Amyris filing for bankruptcy in 2023, resulting in the brand being sold on to AA Investments according to The Business of Fashion. The brand exclusively stocked in MECCA Brands, SEPHORA and SpaceX alongside their own channels, has been painted as a quiet luxury, exclusive brand, much in the same way that Rosie Huntington-Whitely brands herself. As is the case with most partnerships where founders have a public presence, these stockist partnerships are founded on both the product and founder's influence. In the case of Rose Inc, it is in fact Rosie Huntington-Whitely that was a key USP of the brand making it so appealing to their customers. So, it poses the question, will consumers continue to buy into the brand now that she is not a part of it? In an age of celebrity and influencer founder led brands, where the USP and branding of both the individual and brand are so intertwined, what does the future look like of these brands when the inevitable time comes for founder and brand to consciously uncouple? Would love to hear your thoughts in the comments below! #retailnews #industryupdate #influencerbrand #celebrity #brand