Beanstalk - Brand Extension Licensing Agency’s Post

Consumer attitudes towards #beauty and #personalcare products are shifting more towards minimalism, functionality and overall skin health. A recent survey showed that nearly 75% of consumers have both a morning and evening #skincare routine. Their priorities include hydration, wrinkle prevention and overall simplification of their daily regimens. With this less-is-more attitude, they are gravitating away from buying many different products and more towards products with science-backed expertise that care multi-functional and proven efficacies. Thanks to its Wrinkle Corrector, Murad has become a viral sensation. #muradskincare amassed over 170 million views on #TikTok last year. Beloved dermatologist-led brand Dr. Dennis Gross Skincare was recently acquired by Shiseido, allowing the latter to participate in the wellness aspect of skincare. #GenAlpha is also in on the movement with tween-focused brands such as Bubble offering serums that calm, hydrate, cleanse and tone. The global skincare market is projected to nearly double by 2031. Stay #OneStepAhead with Beanstalk - Brand Extension Licensing Agency #culturalintelligence. To learn more, please contact: Todd Kaufman ([email protected]) Meredith G. Robbins ([email protected])

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