BDA, LLC’s Post

⚽️[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿Maximizing Revenue for England: FA and Fanatics Strengthen Global Partnership 👏 The Football Association (FA) has announced the renewal of its long-term partnership with Fanatics, a global leader in digital sports merchandising. This expanded agreement is set to enhance the retail and eCommerce strategies for England's national teams, focusing on maximizing revenue and deepening fan engagement. Under the new terms, Fanatics will continue to manage the official online England Store and oversee on-site retail at Wembley Stadium during England home games, domestic cup finals, and concerts. Additionally, Fanatics will take on a pivotal role in sourcing new licensees, ensuring that England's merchandise remains top-tier across all categories. This renewal comes after significant growth in merchandise sales for England's Men's and Women's teams, both online and at Wembley Stadium, since the partnership began in 2018. Key milestones, such as record-breaking sales during Euro 2024 and the recent kit launch, have underscored the partnership's success. James Gray, FA’s Commercial Director, highlighted the importance of this partnership for supporting all levels of football in England, from grassroots to professional. Fanatics' International President, Stephen Dowling, expressed his excitement about bringing England fans closer to their teams, particularly following the successes of the past summer. This partnership not only aims for commercial success but also emphasizes sustainability, with Fanatics committed to ethical supply chains and eco-friendly merchandising practices. Through this collaboration, the FA and Fanatics are not only enhancing the fan experience but also contributing to the broader goals of corporate social responsibility and long-term value creation. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising   #england #fanatics #wembley #football #soccerfan #england #merchandising

I have very big and exciting news to share after 23 years of growing the my company, we have been acquired !!!! Bensussen Deutsch & Associates, LLC (BDA), the world’s leading Merchandise Agency™ and premier activation and launch partner for major sports leagues and teams including Major League Baseball, the National Football League, the National Basketball Association, The National Hockey League, FIFA, Manchester United, Arsenal, and The French Football Federation, today announced it has completed the acquisition of UK-based sports, events, and promotional products provider, The Great Branding Company. The acquisition will broaden BDA’s reach in EMEA by strengthening the company’s sports influence and expanding support for new and existing clients. The deal comes a year after the company’s acquisition of Germany-based ipm I gruppe, further cementing BDA’s sales and distribution reach in Europe. Over the last 20 years, proud to say our company has served many prominent leagues, sponsors, and clubs, including Manchester City, Inter Milan, and UEFA Champions League finalists Real Madrid and Borussia Dortmund. These organizations rely on The Great Branding Company for merchandise that inspires and engages fans during games and long after a season is over.   With over 20 years of sports licensing expertise, The Great Branding Company is uniquely positioned to maximize sports merchandise across the European marketplace. The company offers an end-to-end service for bespoke, quick solution and retail products, backed by a strong supply chain and access to extensive product stock.  With the acquisition, clients will benefit from BDA’s extensive operations and full scope of agency services, including innovative product development, robust e-commerce and retail solutions, award winning creative, deep supply chain expertise, and global distribution network.     Quote from Owner of BDA "Joining forces with The Great Branding Company was a no-brainer for BDA; our culture and values align, and they have regional expertise that will be invaluable to our organization as we double down on our operations across EMEA,” said Jay Deutsch, CEO and Co-founder of BDA. “This acquisition further expands our presence in Europe and will take both our promotional and retail sports merchandise solutions to the next level.”   “BDA has been on our radar for years as a fierce competitor and best in class merchandise provider. We jumped at the opportunity to unite with BDA and look forward to leveraging their global footprint and vast resources to expand our service offerings for clients” I am my team in UK are very proud of what we’ve accomplished as a standalone company and look forward to delivering even more GREAT creativity and innovation in branded merchandise as part of BDA.”   BDA currently operates offices in the UK, France, and Germany, and will integrate The Great Branding Company’s UK and German teams into existing BDA operations.  

Euros 2024 is generating an estimated £2.7 billion in revenue, with a significant percentage of that coming from licensing and sponsorship deals, particularly from brands in the FMCG sector. Some of the campaigns I've been seeing over the last few weeks highlight the importance of strategic investment and marketing innovation. It showcases how FMCG brands are leveraging high visibility and creativity to maximise their investment in this major sporting event. As leaders in the FMCG space, making informed decisions about where to invest and how to maximise these investments is crucial. This involves not only having the experience that allows you to select the right platforms and creative strategies but also the strategic discipline to ensure alignment with broader business objectives and consumer engagement goals. By focusing on targeted, impactful campaigns, leadership can enhance the visibility and consumer connection of their brands during the Euros 2024, driving both brand awareness and sales. For C-suite executives, the challenge is to balance innovative marketing approaches with measurable ROI. Engaging with experienced executive search consultants, like Manners Maclean, can ensure you have the right people on your FMCG team to provide valuable insights and strategic guidance, ensuring that every marketing pound spent during this high-stakes period yields the best possible return. This strategic oversight is essential in navigating the complex landscape of sports sponsorship and FMCG marketing, ultimately driving brand success and growth. #Euros2024 #MarketingLeadership #FMCGSponsorship

Hellmann's should take a page from the Molson Coors Beverage Company and Lacoste playbook to maximise the impact of their Jack Grealish-fronted Euros campaign being pegged by many as a disaster. 👇 ⚽ ICYMI- In late April UEFA EURO 2024 sponsor, Hellmann's, launched its £8m ‘Up Your BBQ Game’ campaign with Jack Grealish fronting the UK element. Last Thursday it was announced he'd not made the England squad. 💥 In the mainstream press and on LinkedIn, this is being touted as a disaster. However, Hellmann's has enjoyed an explosion of earned media coverage they could have only dreamed about. 📰 Marketing campaigns generally only ever garner mainstream press coverage if they are incredibly salient or a perceived disaster. Whilst organic coverage is great, Hellmann's will want the sentiment to change, however. 🤔 Coors Light and Lacoste are two brands they could look to for inspiration. 🍺 Last August Los Angeles Angels player, Shohei Ohtani, hit a home run and in the process knocked out an LED ad panel displaying a Corrs Light beer can that made the can look like it had a black square on it. 🏟 Quick in response, Coors Light made can wraps (so people could change the cans they drank from to look like the broken one) and updated stadium signage to replicate the look. 🍻 They subsequently made a limited edition can with the design which sold out at a price point of $17 a can. 📱 This drove online conversation and news media wild: https://lnkd.in/e684J7sD 🐊 Similarly, last week, when Novak Djokovic had to retire from Roland-Garros with a knee injury Lacoste, a Djokovic sponsor, tweeted out this revised logo with a bandaged knee wishing him a speedy recovery: https://lnkd.in/eUwsJpjf. 💻 Again, it attracted widespread media coverage as well as strong online engagement - including a retweet from Novak himself. 🎾 Whilst at first look his withdrawal, which deprived him of the chance to set the record for the most Grand Slams ever won, may have been seen as a sponsor's nightmare, provided an opportunity. 😫 If Hellmann's can get a likely despondent Jack (and his team) onside, there could be a huge win for both player and sponsor that will benefit them both exponentially going forward. ❓ What do you think? ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #Sponsorship #Euros2024 #Euros

What football fans are looking for❓ 
Being 🎯 a part of the game. You shall not ❌ mistake ♨️ consumption for ✅ participation. 
The first one emphasizes only one-direction ⬇️ flow. It means that a sports 🏀 organization delivers content/goods that are followed/purchased 💵💴💷 by the fans. And this is pretty much of it… So there is a transfer of the values 💸 but everyone stays at the starting position at the end of the day. No real change occurs. 
Unlike this approach, moving into participation ↕️ allows you to 💡 invite fans to access the usually undisclosed content or areas and get in close touch with those who they follow. They become ⚒️ cocreators of the sports universe. Check out this application from Paris Saint-Germain official shop in London. Pros❓ ✅ simple ✅ easy to implement ✅ engaging ✅ lead generating ✅ inspiring Your thoughts❓ #merchandise #sportmarketing

To achieve this, The HEINEKEN Company teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.   Talking about the campaign, Gi Woun Park, marketing director at Heineken Korea, said, “We wanted to celebrate Asia’s fans who truly live and breathe the sport in a positive, sometimes quirky way. And what could be quirkier than staying up all night to watch the UEFA Champions League at a laundromat?” Meanwhile, Cyril Louis, executive creative director at LePub APAC, added, “We had the crazy idea of using laundromats to recognize the efforts of these fans and celebrate them with Heineken. When bars are closed, now there is a place for Korea’s real hardcore fans: 24/7 laundromats, transformed by Heineken into go-to venues for enjoying match day with friends.”           #marketing #campaign #southkorea  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

⚽ Calling All Non-League Football Clubs: Let’s Transform Your Retail Game Together! ⚽ Running a Non-League Football team can be a thankless task. The realities of balancing fan expectations, both on and off the pitch, with the financial needs of a business is a fine line. As a non-league club fan, I know firsthand the value these clubs can add to a community and how an effective retail strategy can help you grow. 🔹 Why Retail Matters: Valuable Income Stream: Every extra pound counts. A well-thought-out product range can make a real difference to your club’s finances. Enhanced Brand Engagement: Nothing beats the bond between a club and its supporters. Exclusive merchandise can deepen that connection. Increased Reach & Visibility: High-quality merch spreads the word, driving ticket sales and expanding your fanbase. Boosted Ticket Sales: Exciting merchandise can create buzz and attract more supporters to your games. 🏆 How We Can Help: Comprehensive Strategy: Develop a tailored retail strategy that aligns with your club’s goals. Product Development: Create merchandise that your fans will love – because we’re fans too! Sales Strategies for Retail and E-Commerce: Implement effective sales tactics to maximise revenue both in-store and online. Identifying Growth Opportunities: Spot new opportunities to expand your reach and grow your income. End-to-End Solutions: From concept to execution and everything in between, we offer a full-service approach to meet your needs. Running a non-league club isn’t easy, but with the right retail strategy, you can create a new, sustainable income stream that supports your team on and off the pitch. Plus, you’ll boost your club’s visibility and engage your supporters like never before. Let’s chat about how we can make your club’s merchandise as legendary as your on-field performances! #NonLeagueFootball #RetailStrategy #FanEngagement #Ecommerce #FootballMerch

'📉 JD Sports to report profit drop as results publication delayed two days 📆 JD Sports' annual results, expected tomorrow, are set to show a 4.2% rise in like-for-like sales 🛍️💰 #JDSports #EarningsReport #FinanceNews #RetailIndustry' by Retail Gazette about JD Sports Italia

MARKETING IS CONNECTIONS FOR BRAND BUILDING This morning on my LinkedIn newsfeed, I read the news of the Chinese company AliExpress signing iconic sports legend #DavidBeckham as their Global Ambassador. When you analyze the strategy of Aliexpress, you exclaim: “OF COURSE! Makes all the sense in the world. This is the #marketing move of the week!” Why? Let's follow these 7 CONNECTION NODES to confirm this: 1️⃣ David Beckham is a GLOBALLY recognized #SPORTS figure. 2️⃣ CONNECTION TO SOCCER: The most popular sport in the world, boasting billions of fans across all continents and cultures. 3️⃣ CONNECTION TO THE AMERICAN SPORTS SCENE: Having played for the LA Galaxy, Beckham is now the owner of one of the most successful Major League Soccer teams, Inter Miami CF. 4️⃣ CONNECTION TO THE EUROPEAN market: Beckham played for three of the top teams in the world—Real Madrid C.F., Manchester United, and@Paris Saint Germain. 5️⃣ CONNECTION TO ASIA: Despite being retired as a soccer player, he holds a significant place in Asian pop culture history. Some studies suggest footballers currently hold great popularity, especially among younger generations. Beckham's influence even transcends the soccer field into the #fashion and #lifestyle areas. 6️⃣ CONNECTION TO LIONEL MESSI: The best player in the world and 2022 World Cup Champion, who plays for Beckham's team, Inter Miami. 7️⃣ CONNECTION TO VICTORIA BECKHAM: David Beckham's wife and one of the members of the hugely influential pop group in the 1990s, the #SPICEGIRLS. This group enjoys an enduring legacy that continues to inspire and influence artists today, and their impact extends beyond music, leaving a mark on fashion, #feminism, and #popculture. An absolutely genius move by Aliexpress! Marketing is connections for brand building. Now the big question: how are you connecting to build your #personalbrand? #success #marketing #personalbrand #brandbuilding #davidbeckham #soccer #leomessi #fifaworldcup #spicegirls #aliexpress #popcultura #feminism

Elevate Your Brand with Event Marketing: The Power of Sporting Partnerships, the 2024 Euro's and reaching a new audience. Standing out from the crowd is no small feat. Brands constantly seek innovative ways to capture attention, foster loyalty, and drive sales. One of the most impactful strategies to achieve these goals is through event branding and advertising, particularly by aligning with high-profile sporting events. This form of partnership offers unparalleled legitimacy, gravitas, and storytelling potential that can elevate a brand's presence and resonance in the marketplace. The Power of Association: When a brand affiliates itself with a major sporting event, team, or championship, it taps into the inherent excitement, passion, and wide-reaching audience that these entities command. This association not only boosts brand visibility but also lends an air of prestige and credibility. The Narrative Advantage: One of the most compelling aspects of affiliating with a sporting event is the ability to weave your marketing narrative into the fabric of the competition. Sports are inherently rich in stories – triumphs, defeats, comebacks, and moments of sheer brilliance. These elements provide a fertile ground for creative storytelling that can make your marketing campaign not just a promotion, but a memorable experience. 📚 Read the full blog here > https://bit.ly/3xpb6bK #GFOne #marketing #branding #storytelling ##Euro2024 #EventMarketing #SportsMarketing #BrandPartnerships #MarketingStrategy #StadiumAdvertising #FanEngagement #BrandVisibility #Sponsorship #ConsumerEngagement