Bridget Corbett’s Post

🧠 A panel of 70+ leaders were asked about the usage of Gen AI in the planning process. ❎ Surprisingly, less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. 🔎 But why? Why aren’t senior teams embracing it more when it can do so much for them and their brands? Sean Rapson of EVERSANA CONSULTING and John Kenny, PhD of EVERSANA INTOUCH explain in "Bringing generative AI to the brand planning process: what marketers need to know". https://lnkd.in/ejnZCEvB #generativeAI #artificialintelligence #healthcaremarketing #pharma #brandmarketing #MedAdNews #brandplanning #strategy

Thought-provoking sharing by Pierre ROBINET on the intersection of AI and healthcare at yesterday's event hosted by Healthcare Dialogues. Two compelling questions to reflect upon: 1) Transforming Patient-Practitioner Connection: In an era of multifaceted healthcare marketing, how can AI bridge the gap between patients and practitioners? How can we harness AI's prowess to streamline the omnichannel journey, align marketing touchpoints, and ultimately optimize patient outcomes? 2) The Art of AI Explainability: As AI aids in decision-making for patients and practitioners, the need for comprehensible AI decisions becomes paramount. How can we explain the rationale behind AI's choices? Patients and practitioners not only seek results but also require a transparent understanding of the "why" behind these decisions. 💭 Thoughts? #artificialintelligence #ai #digitalhealth #healthcareinnovation

Explore the horizon of AI in Healthcare through our whitepaper - https://lnkd.in/du5YW9cg 🔍 Here's what you'll find inside: - Why We Need AI in Healthcare Now? - How to Become an Augmented Leader Embracing AI? - AI in Healthcare: Navigating Uncharted Territory? - From Life Sciences to Life Services? - Why AI Should Also Mean All Inclusive? And much more! Plus, get exclusive insights from industry leaders like Amy (Giantris) Molten, MD, FAAP from Buoy Health, Eva Martins from Novartis, David Le Penske from Insight, Graeme Cox from emteq labs, Jason Mellad from Start Codon, Kyle Giddens from Medcase, Dr. James Somauroo from SomX, Vivienne Winborne from Alphalake Ai, Krishan Ramdoo from TympaHealth Technologies Ltd, Elina Naydenova from Feebris, Brett Moreton from GoCardless and Rudy Benfredj from Mendelian! Don't miss out on this essential resource for anyone passionate about the future of healthcare and AI. Click the link above to access the whitepaper now! #TheAIJournal #AI #Healthcare #Innovation #Whitepaper #Leadership #IndustryInsights

Dive into the world of AI in Healthcare with our whitepaper - https://lnkd.in/du5YW9cg 🔍 Here's what you'll find inside: - Why We Need AI in Healthcare Now? - How to Become an Augmented Leader Embracing AI? - AI in Healthcare: Navigating Uncharted Territory? - From Life Sciences to Life Services? - Why AI Should Also Mean All Inclusive? And much more! Plus, get exclusive insights from industry leaders like Amy (Giantris) Molten, MD, FAAP from Buoy Health, Eva Martins from Novartis, David Le Penske from Insight, Graeme Cox from emteq labs, Jason Mellad from Start Codon, Kyle Giddens from Medcase, Dr. James Somauroo from SomX, Vivienne Winborne from Alphalake Ai, Krishan Ramdoo from TympaHealth Technologies Ltd, Elina Naydenova from Feebris, Brett Moreton from GoCardless and Rudy Benfredj from Mendelian! Don't miss out on this essential resource for anyone passionate about the future of healthcare and AI. Click the link above to access the whitepaper now! #TheAIJournal #AI #Healthcare #Innovation #Whitepaper #Leadership #IndustryInsights

~60% OF COMPANIES ARE IMPLEMENTING OR EXPERIMENTING WITH GEN AI IN MARKETING Has your organization been able to generate a future for its marketing function with #GenerativeAI yet? Our latest research shows that using #GenAI in marketing is expected to bring a variety of benefits in brand building, cost reduction, innovation, customer satisfaction, and more. 📈 Key findings from research: - 60% of organizations are already integrating generative AI in marketing. - 80% have allocated or plan to allocate budget for generative AI in the next six months. - Marketers believe generative AI will augment human creativity in the long run. We provide key best practices for effective generative AI integration in marketing, emphasizing strategic direction, leadership, iterative execution, and expanding boundaries. 🚀 #GenerativeAI #MarketingInnovation #CMOPlaybook #CMO #MarTech Capgemini Invent Capgemini https://lnkd.in/dYA9UBmZ

Embracing Emerging Technologies: AI and Chatbots in Digital Marketing A decade in digital marketing unveils the game-changers: AI and Chatbots! Embrace emerging technologies to redefine customer experiences. From personalized interactions to efficient responses, let innovation drive your strategy. Ready to lead the digital revolution? Let's infuse your brand with AI intelligence.CTA: Transform with AI! Explore cutting-edge strategies: www.incrementors.com . . . #techtrailblazer #digitalmarketing

Unlock the power of AI in modern marketing! On May 1st, 2024, GDS Group is hosting a 90-minute Digital Showcase where you can learn from inspiring industry leaders, hear real-life AI use cases, and engage in discussion on leveraging AI to enhance marketing productivity, create personalized experiences, and drive business growth. Discover how AI is changing the game in modern marketing! Register for the event today: https://lnkd.in/eV8Jq-yf #PowerOfAI #AIinMarketing #GDSGroup #MarketingInsights #ModernMarketing

This article goes through how the advent of AI can allow the pharma sector to take a different trajectory. Be it generating content, process large amounts of data, and coming up with simple to understand analytics. AI holds the potential to enhance customer interactions, driving engagement, and boosting operational agility. LS Digital recommends incorporating AI in the brands’ strategic decisions. #GenAI #digitalmarketing https://lnkd.in/dyupUYZj

 ICYMI! We compiled our two-part series on personalization and AI into a single, comprehensive article. Lauren and I dive into the transformative power of conversational branding and AI’s pivotal role in healthcare marketing. We discuss the shift from generic interactions to deeply personalized patient experiences, and how AI is crucial in this journey.This article is a must-read for anyone interested in the future of healthcare engagement and the innovative use of AI. Check out the complete piece for insightful perspectives and practical strategies in enhancing patient care.  https://lnkd.in/eYtZwva6 #Personalization #HealthcareInnovation #KlickAI

AI in Business: Are You Keeping Up? 🤔 The rise of AI is transforming industries at an exceptional pace. The House of Marketing and Customer Collective are creating one of the largest ‘State of AI 2024’ report in the Benelux, and we need your help! We are eager to uncover the current state of AI and the opportunities or challenges you might be facing so we can accelerate your growth. We're inviting marketing professionals like you to take part in our brief survey. Your voice is key in capturing the state of AI in Belgium today. What's in it for you? ➡ Early Access: Be among the first to receive the 'State of AI 2024' report, packed with the latest insights and trends. ➡ Benchmark Your Progress: Discover how your AI initiatives measure up against industry leaders and identify growth opportunities. ➡ Win a Dinner for Two: Enter for a chance to enjoy a dinner for 2 at August restaurant in Antwerp! Participate here and get exclusive access to the survey results: https://lnkd.in/evHdKmKu #AI #Business #Transforming #Industries