"Karyna, if you bring me 100 new clients a month, I’ll buy you any bag you want," said the owner of the #movingcompany 🇺🇸
Nothing motivates like $1k+ bags 👜
At first, I was terrified. I convinced myself it was impossible and fell into procrastination. How could I bring in so many clients without blowing up the ad budget?
I improved the website, added heartfelt team photos, wrote answers to the most popular client questions, and shared our brand story with a focus on humanity and authenticity – people love that.
I listened to sales calls and refined the sales scripts, increased our visibility on Google Maps, created a referral system for current clients, launched a postcard campaign to local homes, set up three follow-up email sequences, and advertised on two new platforms by reallocating our current budget. I fought with marketplace support over every unbooked lead to get every dollar back and stay within budget. I analyzed all inquiries from the past year and adjusted our ad strategy to get more clients for the same budget 🥵
And I did it! The number of targeted inquiries went up, our conversion rate increased, and revenue grew. The owner is happy, and so am I.
I have a similarly active team. If the team wasn’t on the same page, if they didn’t respond to inquiries at 10 PM, if they didn’t adapt to numerous changes, if the business owner didn’t inspire me and wasn’t as ambitious, I wouldn’t have achieved this goal. Thank you to the entire team! We’ve been together for a year now! I appreciate it!
Always do more than expected, take responsibility for other people’s money, and happiness will follow.
New goals and lots of exciting work ahead
#ppcmovingcompany #googleadsmovingcompany #marketingmoving
Helping marketers grow and retain their customer base with a stand-out addressable channel 🧠 > 📬 > 🏠 > 📊 > 🚀
4mo🥂 to an awesome partnership with amazing marketers Allie Wooster, M.Ed. Christopher Erckert