BBH USA’s Post

What happened for us in 2023? At BeInfluence Europe, we experienced a remarkable growth. This year, at the agency, we supported 50 clients representing 75 brands in the definition, implementation, execution, and analysis of influence, social media, and UGC strategies, all across more than 25 countries! Our clients showcased unwavering loyalty, with 78% continuing their journey with us and boosting their budgets by an average of 20%. Starting 14 new partnerships, including industry giants like Amazon, Lillet, Paramount+, Bel, and Microlino. We created campaigns in 25 different countries, activating over 1,500 creators who generated 125M impressions – a 20% increase from 2022. Notably, our creators created visibility for social, societal, and environmental causes with over 9M impressions  🌍 Our standout campaigns include Paramount+'s Teenwolf with a jaw-dropping 26% engagement rate and Microlino, amassing over 20 million impressions with an 11% engagement rate. In summary, 2023 was a year of evolution, enduring partnerships, and impactful campaigns for BeInfluence Europe thanks to our amazing growing team 🏴☠️ #BeInfluence #influencermarkting #2023Summary #agencygrowth #InfluenceMarketingSuccess

The brilliant Alastair Green Agency Partnerships Manager at TikTok will be joining us on the 8th May SocialDay in London for an exciting session. Alastairs session: Entertainment Redefined: Why It All Starts on TikTok is going to be well worth attending. With eight years of experience in the advertising industry, including four years at TikTok, Alastair has a profound understanding of digital advertising. He has successfully collaborated with major brands such as Admiral, Disney, UA, Samsung, and Lidl, driving innovation and strategic partnerships. What is Alastairs session about?  "Entertainment Redefined: Why It All Starts on TikTok" Alastair will provide a fresh analysis of TikTok’s growing user base and present case studies from leading brands that highlight the platform’s impact on digital marketing. Key discussion points will include: 1) How has Entertainment evolved over the decades 2) What is entertainment now and how is TikTok impacting both user and brand engagement 3) Three spotlights on brands that have used entertainment in different ways to drive business goals Key Takeaways: Attendees will gain insights into: Entertainment has evolved and made it more complex but more personable for brand and customer connection TikTok has played a major role in how we consume content and has dramatically evolved from just an awareness platform Brands use entertainment in many different ways to drive business outcomes Not one to be missed! Few tickets left now. #socialday #socialmedia #socialmediamarketing #brandmarketing #tiktok

Brand safety & suitability in ad campaigns is paramount for advertisers seeking to maintain their reputation & connect with their audience effectively. Integral Ad Science recently announced expansion of critical vital measurement reporting on TikTok. https://hubs.li/Q02t_Hzd0

Thinking of becoming an Influencer? Or maybe you are already in the influencer marketing space and you’d like to expand your reach? Here are some useful tips to get going from an experienced Travel & Lifestyle Influencer Lisa-Gaye Shakespeare

Client success story alert!🚨 Our partners ☘️Shamrock Wine and Liquor Warehouse were facing increased competition and wanted to reach a new audience, so we worked with them to develop a fresh media plan. We created a multi-channel advertising campaign with an emphasis on OTT that ensured ads were shown to the right audience at the right time. We targeted people who were actively interested in food and beverage content, and likely to be in the market for liquor. 📊 The Results: -Maintained steady foot traffic -Reached a highly engaged audience -Significant increase in store revenue 🔑 The Conclusion: Integrating OTT and YouTube with traditional media reached new consumers who had not been exposed to Shamrock's advertising in the past, including younger adults. Changing up the media mix with OTT, digital and traditional resulted in new consumers and foot traffic in the face of increased business competition. If you want to discuss how to diversify your media mix, drop a comment or send us a DM! #MarketingStrategy #OTTAdvertising #MarketingSuccess #ClientSuccess #DigitalMarketing #CaseStudy Read the full case study here: https://lnkd.in/gpXrbjAZ

Just finished the course “Influencer Brand Deal Economics” by Knowable! Check it out: https://lnkd.in/e8rzp5Eb #sponsorshipmarketing #influencermarketing.

Tipalti and Adweek are teaming up to share the secrets of nurturing successful long-term relationships between brands and creators. These tips are coming straight from industry leaders at Creator Authority, We Are Verified, and Orca. You'll learn: 1️⃣ Current industry best practices 2️⃣ Essential elements for both brands and creators 3️⃣ Strategies for building lasting partnerships and maximizing ROI Register now!

What I’m seeing in the market is that the brands that are thriving have adjusted to the new behaviors of consumers and the digital economy. They’re digitally fit and they are connected to modern culture. They’re great at activating their brand consistently with great content across all channels: social, OTT, out of home, YouTube, etc. They’re resonating with their loyal customers as well as the new audiences that have  grown up digital first. They’re not just posting on social media; they’re connecting to their audience. They understand that consumers associate brands with how they show up on TikTok and Instagram. They recognize that even though their product is superior in the market, product innovation alone isn’t enough to succeed in this digital economy. The opportunity we see with legacy brands at Vokal is an unbelievable opportunity to connect with their consumers in a way they haven’t been able to before. That’s when the magic happens.

Always thrilled to see industry professionals downloading this badge! I read all of your comments made known to me around the legal and regs module. If you’ve made your way through the AiMCO – Australian Influencer Marketing Council Accreditation Program, you’ll know we did not make the legal and regs module questions easy! If you’ve managed to get through, then you’ve definitely picked up some important knowledge along the way. 📚💡 #influencermarketing #influencers

Just finished the course “Influencer Brand Deal Economics” by Knowable! Check it out: https://lnkd.in/gPpQUjbu #sponsorshipmarketing #influencermarketing.