Baseline Digital’s Post

While you are hacking through the jungle of marketing uncertainty, the person right behind you is getting rich on the trail you blazed. It might be better a little further back in line. Read our latest article to learn four mistakes business marketers need to avoid. https://lnkd.in/eB2iZnWH #cmo #chiefmarketingofficer #digitalmarketing #leadgeneration #growbusiness #businessdevelopment #marketingautomation #digitalleadgen #digitalleads

Uncover the ins and outs of Marketing as a Service (MaaS) with this comprehensive article by Growth Hackers. Learn how MaaS can benefit your business and enhance your marketing efforts. Discover more at: https://buff.ly/3r4RTch @[Growth Hackers](urn:li:organization:10774841)

Forrester's recent exposé on the proliferation of 'bad ads' is a wake-up call to the industry. As deceptive ads poison the well of digital marketing, the responsibility falls on marketers to initiate change. Building direct, accountable relationships with publishers and pushing for high-quality creative content are not just strategies but necessities for the future of digital advertising integrity.

🌟 Celebrating Exceptional Growth and Ongoing Challenges: A Recap of #Alphabet, #Google, and #Microsoft's Financial Success 🌟 📈 Hello LinkedIn Community! Today, let's delve into the recent financial triumphs of two tech giants, #Alphabet and #Microsoft, and explore the pertinent challenges that lie ahead. 🚀 #Alphabet, with its innovative prowess and relentless commitment to excellence, has once again exceeded expectations! With a staggering overall revenue of $80.54 billion, surpassing projections by a significant margin, the company has showcased an impressive 15% growth compared to the previous year. Notably, YouTube ad revenues surged to an astounding $8.09 billion, and Search Ads experienced a remarkable increase from $40.36 billion to $46.16 billion. These milestones underscore #Alphabet's unwavering position as a leader in the digital advertising landscape. 💼 Shifting our focus to #Microsoft, the company has demonstrated remarkable resilience and growth, achieving revenues of $61.9 billion, marking a notable 17% rise. Particularly commendable is the 12% growth in #Search and news ads, reflecting #Microsoft's strategic initiatives and innovative approach to serving its customers. 🔍 Amidst these triumphs, it's imperative to address the challenges that persist within the digital advertising ecosystem. Both #Alphabet's LinkedIn platform and Google #Videopartners have been identified as facing significant levels of invalid traffic, posing potential risks to advertisers' campaigns. Issues such as profile viewing bots, click fraud, and ad stacking challenge the integrity of performance metrics, requiring steadfast vigilance and proactive measures to mitigate. 💡 As professionals in the digital realm, let's harness the power of #analytics and transparency to navigate these challenges effectively. By prioritizing data-driven decision-making and fostering a culture of accountability, we can ensure that our advertising efforts yield meaningful results while maintaining trust and integrity within the industry. 👩💼👨💼 Let's continue the conversation! What strategies do you employ to combat invalid traffic and uphold the integrity of your #advertisingcampaigns? Share your insights and experiences in the comments below! Together, let's drive innovation and excellence in the digital advertising landscape. #DigitalMarketing #TechIndustry #LinkedInCommunity #DataDrivenDecisionMaking 🚀 https://lnkd.in/eJjNiFhN

The March 2024 spam updates from Google have hit hard. we know of at least 25 sites that have been slapped with manual actions for “pure spam”. This means that Google is not only using algorithm updates to fight spam, but also taking direct action against sites that violate their guidelines. If your site is one of them, you need to act fast. “Pure spam” is a serious manual action that has been around for over a decade. The only way to get rid of it is to delete all the spammy content, create new and original content, and then submit a reconsideration request to Google. You need to convince them that you have cleaned up your site and that you will not repeat the same mistakes. But be warned, this process can take a long time and there is no guarantee that you will recover your rankings. 👉Some sites never do. 👉But don’t lose hope. ✅we have been helping sites recover from manual actions since before the Panda/Penguin updates. ✅We have over decade experience and the skilled team to help you get your site back on track. ✅ControlledSEO offer a Google penalty removal service that will take care of everything for you. 📞Contact Us and let’s get started 💻visit controlledseo.com today . #googleupdate

I love this analysis by Stacked Marketer Stacked Marketer. The last 2 months (Feb & Mar 24) GA4 has reported HUGE spikes in traffic for SaturnOne's website. Literally 12 times in February and 10 times in March. As a Value-Based analytics tool company, we track web traffic with our own tool, plus I use a few others, including GA4, for comparisons. There are HUGE discrepancies in these tools in measuring traffic, conversions, etc. SaturnOne filters out "friendly bots" easily enough and has a strategy in place to filter "un-friendly bots," but GA4 failed to. For both months, we had a period of about 2 days where we got HUGE bot traffic (obviously to us anyway)... literally 10 times our typical monthly traffic in those days, and all from Poland and around it. We do not even target that region at all. As of this note, GA4 finally tagged February traffic as "suspicious", but not March. This can make analysis with GA4 hard... as it is wrong, and filtering out this data for meaningful analysis is hard in GA4. SaturnOne was able to filter out this fake traffic easily enough and our analysis and reporting tool took zero effort to adjust. Value-based analysis and reporting for performance-based agencies can be made a nightmare if you do not properly adjust for "bots" and inflated reporting you get from META (recent lawsuit and settlement admissions) and, yes, LinkedIn. Perhaps you need a better source of truth? https://lnkd.in/dxf2TeQT

🌟 Celebrating Exceptional Growth and Ongoing Challenges: A Recap of #Alphabet, [#Google,] and #Microsoft's Financial Success 🌟 📈 Hello LinkedIn Community! Today, let's delve into the recent financial triumphs of two tech giants, #Alphabet and #Microsoft, and explore the pertinent challenges that lie ahead. 🚀 #Alphabet, with its innovative prowess and relentless commitment to excellence, has once again exceeded expectations! With a staggering overall revenue of $80.54 billion, surpassing projections by a significant margin, the company has showcased an impressive 15% growth compared to the previous year. Notably, #YouTube ad revenues surged to an astounding $8.09 billion, and #SearchAds experienced a remarkable increase from $40.36 billion to $46.16 billion. These milestones underscore #Alphabet's unwavering position as a leader in the #digital #advertising landscape. 💼 Shifting our focus to #Microsoft, the company has demonstrated remarkable resilience and growth, achieving revenues of $61.9 billion, marking a notable 17% rise. Particularly commendable is the 12% growth in #Search and news ads, reflecting #Microsoft's strategic initiatives and innovative approach to serving its customers. 🔍 Amidst these triumphs, it's imperative to address the challenges that persist within the digital advertising ecosystem. Both #Microsofts LinkedIn platform and Google #Videopartners have been identified as facing significant levels of invalid traffic, posing potential risks to advertisers' campaigns. Issues such as profile viewing bots, click fraud, and ad stacking challenge the integrity of performance metrics, requiring steadfast vigilance and proactive measures to mitigate. 💡 As professionals in the digital realm, let's harness the power of #analytics and transparency to navigate these challenges effectively. By prioritizing data-driven decision-making and fostering a culture of accountability, we can ensure that our #advertising efforts yield meaningful results while maintaining trust and integrity within the industry. 👩💼👨💼 Let's continue the conversation! What strategies do you employ to combat invalid traffic and uphold the integrity of your advertising campaigns? Share your insights and experiences in the comments below! Together, let's drive innovation and excellence in the #digitaladvertising landscape. #DigitalMarketing #TechIndustry #LinkedInCommunity #DataDrivenDecisionMaking 🚀 https://lnkd.in/eJjNiFhN

🍪 Curious about the future of online privacy and how it affects your browsing experience? Check out our latest blog post where we delve into the world of third-party cookies and what it means for you! Plus, discover how Angel-App's innovative solutions are reshaping the marketing landscape. Don't miss out – read the full article now! #OnlinePrivacy #AngelApp #DigitalInnovation 🌐🔒

Completely #cookieless #performancemarketing is achievable but takes cross functional alignment from all stakeholders: business insights, website, legal, leadership: "We decided to rely on #adengagement #retargeting to give us a semblance of a #funnel. We tailored our ads that are focused on middle of funnel (#MOF) and bottom of funnel (#BOF) to this engaged #audience. This is a not-so-bad patch for a broken retargeting effort as long as you have engaging content and the budget to promote it." the deep dive

🚀Considering an antidetect browser for your digital marketing efforts? 👀Look no further than MTLogin, which is a compelling alternative to AdsPower! Optimize your campaigns and maintain anonymity with MTLogin. 👉 https://lnkd.in/gv36_jGV #MTLogin #AdsPower #DigitalMarketing #AntidetectBrowser #MultiAccount #MarketingTools