Barry Thomas’ Post

Exciting Insights into The Yogurt Market! Discover how packaging influences consumer purchase decisions with a focus on cognitive factors. Top brands like Red Bull, The Coca-Cola Company, and Nike have all mastered these strategies, and now it's time for the yogurt industry to follow suit! #MarketingStrategy #ConsumerBehavior #YogurtMarket #PackagingDesign #InMoldLabeling #Branding #FMCG #ProductDesign #SalesBoost #CognitivePsychology

To be successful the question is: What do consumers want next? To answer this key question I use our Zeitgeist trend model, a model that has proven itself over more than 20 years and for more than a 100 brands. This short video explains this trend model. Get inspired! #zeitgeist #tijdgeest #marketing #fmcg #food #innovation #innovatie #trendlezing #trends2024 #trends #consumententrends #consumertrends #keynote #keynotespeaker #brands #merken #futurist #strategist #trendwatcher

Coming off a fantastic #expowest, thank you to O'Dwyer's Public Relations News for sharing my byline "The Shelf Life: A Playbook for Challenger CPG Challenger Brands." Proof of concept is what breeds innovation, as we've seen over the years and last week. Old is new again with new plays in snacks, beverages and more. Here are some tips to stay in the game over the long term!

Failing to introduce new products risks going backwards, as innovation is pivotal for maintaining brand presence, securing retail space and bringing new buyers into the brand. Innovation is a lifeline in a market grappling to find real growth amidst ongoing inflationary pressures that have impacted consumer desires to expand their baskets. Read more about why grocery innovation must work harder to tempt shoppers in the Kantar article here: https://lnkd.in/ejiyURJr #Innovation #BrandGrowth #NewProductDevelopment #FMCG #GroceryIndustry

Reading The Grocer / NielsenIQ list of Britain's biggest brands is fascinating. If you are passionate about challenger brands and healthier eating, it makes for a slightly depressing read, with a lot of fizzy drinks, unhealthy snacks and highly processed foods on the list. I would love to see the list cut by health / HFSS compliant, age of the brand, ownership, and product mix (NPD vs. established offering). It shows that few of the challenger brands have made the big league yet, but with almost 75% of the top 100 having failed to grow volumes and a massive number of failed innovations, the opportunity remains! What did you think about the list? https://lnkd.in/eNjsg6_m

Whilst own label grew share vs brands as shown in The Grocer 2023 review, beneath this we can see a resurgence of challenger brands across multiple categories with a 'squeezed middle' of mainstream brands hit both by own label and distinctive specialist brands. The long term consumer trend towards specialist challengers at both the healthier and indulgent ends of the spectrum was paused by pandemic but has now returned. As market leading brands have driven growth primarily through price, many have not invested sufficiently in brand building and innovation allowing agile, hungry, and innovative challengers to gain share of their categories. For 2024, the battle between incumbents and challengers is very much on... #fmcg #foodandbeverage #challengerbrands #2023year #groceryretail

https://lnkd.in/e2krE4r4 a few really cool things... Of course it's my friend Brad who you need to follow on this platform because he is a zen master.(no joke, read his posts, you may laugh and your life will definitely improve) In his day job, Brad works for the Wonderful company (because that is what a Zen master does) and they have discovered a way to upcycle what was pomegranate waste, and turn it into an incredibly nutritious and prebiotic material that also enhances flavor and reduces the need for Cocoa in various applications. as Cocao prices have gone up over 3x in the last few months, with no sign of slowing down, this is a really big deal! this is cool because it's nutritious, prebiotic, upcycling (one of my favorite trends) and features Brad!!! #upcycling #sustainable #Cocoa #beyondbrands #supplysidewest #vitafooods #pomegranate #zenmaster

The fastest-growing CPG brands can be summed up in two words: sips & clicks. Six of the top ten fastest-growing brands in 2023 were beverage brands and seven were social media sensations. Feastables ranks #1, and the company lives by the words – “We don’t have customers, we have fans”, which is a new brand model for the CPG industry. #cpg #brand #influencermarketing #challengerbrands #retailers Additional insights in comments.

How #fmcg brands can avoid the shrinkflation trap – great piece by Daniel Quinn at The Forge in The Grocer looking at how #brands should build deeper insight into consumer’s perception of price and how it relates to other factors such as pack size and volume, quality, convenience, usefulness, taste, enjoyment, context and experience. #b2bpr #thoughtleadership #marketing #brand #retail #shrinkflation https://lnkd.in/eJ3fJ2mE

Private Label vs. National Brands: The Tightrope Walk. With rising costs, value is king. But strong brands that resonate with purpose can still win. It's a balancing act for FMCG! #FMCGtrends #ValueforMoney #PurposeDrivenBrands