Barracuda MSP’s Post

📣 The newest episode of the Revenue Insights Podcast is live now. This week, we’re joined by Sean Frazer, VP of Revenue Operations at Dental Intelligence Inc. Tune in to hear him discuss: 📊 The four critical data points for every sale ⚖️ Whether we should look to replicate our top performers ⌚ AI’s underrated time-saving capabilities 💡 And more… Head to the links in the comments to listen to the full conversation 👇 #revenueinsightspodcast #revops #sales

🎙️ Great conversation yesterday with Ankur Sinha, Head of Partner Solutions & GTM at Domino Data Lab on the Ecosystem Aces series! We explored how Domino, a leader in enterprise AI solutions, collaborates with partners to scale AI and machine learning across industries. Highlights include: 🟣 Deep integration with hyperscalers like Amazon Web Services (AWS) and technology leaders such as NVIDIA for cutting-edge ML Ops. 🟣 New partnerships with data giants like Snowflake and Palantir Technologies, enhancing data science capabilities on the Domino platform. 🟣 Strategic focus on vertical solutions, from clinical development to public sector, leveraging industry expertise to drive product innovation and customer success. Watch the replay for more insights on Domino’s ecosystem-driven approach to transforming AI deployments and creating value through strategic partnerships. #AI #DataScience #EcosystemAces #PodcastInterview #DigitalTransformation David Barden, Ian Shanahan, Joel Meyer, Alec Davis, Amit Sinha, Nirav Desai, Kijoon Lee, Sam Gong, Ted Mathias, Asher Mathew, Vince Menzione

Great insights in the video from Srivatsan & Ramesh! For early-stage founders, the real trick with events is focusing on quality interactions over quantity. As a founder of Layerpath who’s attended 50+ events and meetups in the last six months, I’ve seen firsthand how the stages of your startup journey can shape your event strategy. From ideation meetups to pitching investors, each phase calls for a different approach. Events are a diverse ecosystem, from large-scale conferences like SaaS Boomi to niche meetups. The key? Clarity on what you’re seeking—be it feedback, co-founders, founding team, customers, mentors, advisors or investors. Preparation is crucial; having a focused goal for each event can transform chaos into opportunity. Here are three actionable takeaways : 1. Objectives: Before attending any event, ask yourself, “What do I need from this?” Whether finding a co-founder, engaging with potential customers, or initiating investor conversations, having clear goals will guide your interactions and help you prioritize your time effectively. 3. Host and Volunteer: High fees for conferences can be prohibitive. Look for ways to participate economically, like starting a local meetup and volunteering, which can provide access without the hefty price tag, allowing you to network and learn without compromising your budget. 3) Customer Discovery & Validarions: Events can be an excellent opportunity for customer discovery. Engage with attendees to test your ideas and get immediate feedback, which can be incredibly valuable in refining your product or service. Events can be a goldmine of opportunities if approached with the right strategy. For those of us navigating the zero-to-one phase, they offer a unique platform to accelerate our growth—but only if we stay lean, focused, and intelligent about our participation.

Tune in to our latest podcast episode featuring Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems Canalys who discusses how senior executive teams must shift their go-to-market strategies to embrace the evolving platform economy. With our guest host, Rachel Aldighieri, Jay explores: 🌟 The need to expand routes to market & highlights the urgency of accelerating partner recruitment. 🌟 The importance of speaking the right language to attract potential partners and moving beyond traditional programs to create more meaningful partner incentives. 🌟 How to hyper-personalise the partner experience, launch co-selling and co-marketing programs across all partners. 🌟 Formalising a parallel top-down and bottom-up approach to truly build a scalable, successful platform. 🎧 Listen now > https://hubs.ly/Q02SmQjH0

Loved chatting with Scott Barker on the GTMnow podcast about the big transformations happening in GTM land, including the emergence of signal-based playbooks. You’ve probably heard of MQLs, PQLs, even CQL or “Community Qualified Leads.” All these metrics aim to use data, whether it's marketing activity, product usage, or community engagement, to prioritize a group of leads or accounts so that sales can take action. Over the last decade, we’ve seen each of these metrics get a lot of hype. During Hubspot’s Inbound era, it was all about the MQL, then community platforms gave rise to the CQL, and with PLG it was all about the PQL. The truth is all of these different types of signals have importance, but the trick is knowing which signal has the most impact given your audience and goal. Here are 2 examples to illustrate the point: 1/ Existing account expansion  Signal = product usage + new hire data Rationale = You would only look at expanding an account if there is healthy existing usage. Choosing when you reach out might depend on a trigger moment in the customer journey. This might be 1st party signals like hitting a paywall in the product, an upcoming renewal, or an increase in seats. Or it could be a 3rd party signal like seeing new hires joining the team. 2/ New logo acquisition Signal = champion joins target account Rationale = Product champions are going to be the best path into a new account. If an existing product champion joins a target account you have the perfect opportunity to engage the account. Listen to the full episode to hear more about signal-based playbooks! If you’d rather read, I'm linking a blog we wrote on the topic down in the comments.

Years ago, we had an interesting conversation with Erika Villarreal, Strategic CSM from Eptura on the Hyperengage podcast. We discussed various touchpoints in the customer journey, and something that stood out was her take on sales-to-customer success handovers. These handovers can be tricky - sometimes valuable info from sales calls doesn't make it to the CSM team. We wonder how this impacts building adoption plans and strategies. What are your thoughts on this? How does your team handle the transition from sales to customer success? #CustomerSuccess #SalesHandover #CSDiscussion #HyperengagePodcast

Dive into the world of product-led sales! Join Ryan Davies and Yoav Einav on the Tech Business Roundtable podcast for insightful discussions on strategies, tools, and real-world experiences. Gain valuable advice on how to leverage product-led sales to scale your tech business and achieve growth. Don't miss this episode for actionable insights and inspiring conversations! https://bit.ly/3V2qqEn

In this episode of the MarTech Podcast, Dmitri Lisitski sits down with Doug Bell, CMO of Chief Outsiders, to talk about: ✅ The future of martech: is the era of singular platforms over?  ✅ Building successful ABM motions: why program design should always come before tool selection. ✅ Ad engagement data: the key to proving ABM effectiveness and driving sales success. Listen to the full episode here and stay tuned for part 2: https://bit.ly/47VKc7A

🚀 Crossing the Enterprise Chasm 🚀 season 3 is launching today! Our first guest is the legendary Martin Gontovnikas — the founding marketing leader at Auth0 by Okta which was acquired for $6.5B! 🤯 Check out this snippet (link to full podcast in comments)

Dive into the world of product-led sales! Join Ryan Davies and Yoav Einav on the Tech Business Roundtable podcast for insightful discussions on strategies, tools, and real-world experiences. Gain valuable advice on how to leverage product-led sales to scale your tech business and achieve growth. Don't miss this episode for actionable insights and inspiring conversations! https://bit.ly/3V2Z5ly