Barbara Coward’s Post

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MBA Admissions Consultant & Career Strategist | Top Ten LinkedIn Voice: Education | Top Strategic Communications Voice | 30k followers

Looking at award-winning case studies is a great way to 'dig deeper' to find a B-school that is the best fit for you. If a topic resonates with your interests and goals, then you might have the opportunity to be taught by the author, which is an amazing learning experience. p.s. - Sign me up for the chocolate industry one! 😊 Here are the 3 award-winning cases written by INSEAD faculty. 1) Sustainable Finance | Consumer Goods Does Sustainability Pay? Barry Callebaut's Sustainability Improvement Loan is written by Lucie Tepla, Senior Affiliate Professor of Finance, and explores how Barry Callebaut Group," the largest B2B cocoa and chocolate company in the world, innovated to align its financing with its sustainability objectives." 2) Marketing | Energy Sector | M&A Digitally-powered Customer-centricity in the Industrial Gas Sector: The Air Liquide-Airgas Merger by David Dubois, Associate Professor of Marketing at INSEAD, explores how Air Liquide, looked to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. "The case outlines the differences and complementarities in dealing with various customer segments and provides insights into understanding how customer maturity goes hand in hand with transformation efforts and digital marketing and selling strategy formulation." 3) Fashion | Strategy | General Management SHEIN vs ZARA SA: Digital Transformation in the Fast-fashion Industry, written by Guoli Chen, Professor of Strategy at INSEAD, "explores SHEIN's historical development and its "fast-fashion 2.0" business model-using big data and algorithms to identify customers and their preferences." Note that the cases also had other co-authors and participants but for the purpose of this post, I'm just highlighting the #INSEAD faculty.

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We are excited to share that INSEAD has received three awards at the The Case Centre Awards and Competitions 2024! We congratulate our professors, Lucie Tepla, David Dubois and Guoli Chen, who alongside their co-authors Dr Lisa Simone Duke, Jean-Michel Moslonka and Luo Shuqing, have been recognised and celebrated for their outstanding case studies. This announcement is extra special since their wins bring INSEAD's total tally to 101 awards, making us the first institution to surpass 100 awards since the beginning of the competition in 1991!   Thanks to the hard work and talent of our world-class #faculty, case writers, administrative teams and all others involved for making this possible! For more information, visit https://lnkd.in/esWjDCQy For additional information, explore this post by INSEAD Publishing: https://lnkd.in/gqFhhuYr #inseadmoments #throwbackthursday #research #casepublishing #businesseducation

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