Ballyhoo Media’s Post

DOOM LOOP BAD. aka how ad seasoning is ruining your conversion rates

I geek out on innovative marketing. Kudos to the #IndianaPacers as the first US professional sports team to fuse tech with traditional by adding QR codes to their jerseys. At first, you may think, but the players are moving the entire game. That doesn't make sense. Take a step back. Think about post-game interviews and selling merchandise. What a personalized interactive experience to increase fan engagement and embrace innovation. I'll be watching to see how other teams follow suit. #innovation #sportsmarketing #storytelling #marketingstrategy

The most expensive Super Bowl commercial ever aired was in 2020 and cost $5.6 million for a 30-second spot. The ad was for a company called Planters and featured a fictional character named Mr. Peanut who died https://hubs.ly/Q02zWs_X0 You don't have to showcase a video that cost millions of dollars. It's becoming more popular for businesses to use one-to-one videos, and it can be as simple as creating user generated content videos to share who you are, and demonstrate your products or services. #superbowlcommercial #usergeneratedcontent #one-to-onevideos

According to Crunchbase, 11 new unicorns emerged in March, but one in particular grabbed my attention - Liquid Death. Kinda eye-catching brand name, right? 😄 It’s a brilliantly simple concept: selling water in beer cans. That’s the power of creative marketing strategies - transforming conventional products into something extraordinary. Hats off! P.S. Check out this awesome online video ad from Liquid Death: https://lnkd.in/eCeD5k6k

Super Bowl ads bla bla bla. This is just a really fun ad and I remembered what it was for the next day and watched it again and smiled again. I love slapstick, I love absurd comedy, so the maximalist copywriting, performances, and art direction in this ad are all I needed to make it my fave. #superbowl #advertising #reeses

Check out this amazing clip that showcases the versatility of user-generated videos! From storytelling to social media engagement, and even product promotion, UGVs can be used in a variety of ways. I've even incorporated them into my training sessions! If you're interested in learning how to make the most of the Newsflare vault of compelling #UGV, send me a DM. #storiesnotstock #media #publishing #news #sports #viral #advertising #brands Link to the video: https://lnkd.in/dJzk2SqA

Outside of being platforms where people write about sports, Sports Illustrated and Deadspin couldn’t have been more different. And yet, in many ways, Deadspin and Sports Illustrated have now suffered the same fate. Ben Axelrod explains how both sports media outlets got here and what it says about the state of the sports media world. Read more: https://bit.ly/4a8jWIs #sportsillustrated #deadspin #sportsmedia #sportsbiz #media #sports

Sometimes limitations can produce the most powerful messaging. Cetaphil didn't pay for the rights to the Chiefs logo, Taylor Swift's image, or the "Big Game", but that didn't stop them from creating an immediately recognizable and wonderfully effective Super Bowl ad. They did it with just a few, simple visual cues that Chiefs fans and Swifties will recognize instantly and let pure emotion do the rest. A good lesson for us all. #Marketing #SuperBowl #SuperBowlAds #Advertising #CommercialAdvertising #TaylorSwift

Pound for pound, this is one of the best creative concepts and execution of all time. It was a fun, and brutally honest attempt, to reclaim some semblance of relevance in hopes of saving a dying brand. However, it didn't work. To me, the biggest problem is that the Creative mostly resonates with my generation, persons who had already written off Radio Shack. All the nostalgic characters were largely irrelevant to younger customers who never considered Radio Shack a viable alternative. A new generation of customers, which the brand desperately needed, didn't understand most of the pop culture references. Despite what the Cannes Lion community wants us to believe, advertising isn't art, and Creativity isn't enough. Advertising must achieve a commercial objective, and money spent on talent and production must produce an ROI. Radio Shack filed for bankruptcy a year after its massive bet on paid media failed to pay off. Fun ideas are fun, but effective ideas are even better. Don't be bamboozled by a charismatic creative director looking to produce something that will be better for his/her portfolio than your bottom line.

Can water be edgy and cool? That's the question that sparked Mike Cessario bold vision for Liquid Death, a brand that's shaking up the beverage industry in a way no one saw coming. That's why I decided to check one of the latest episodes of the Masters of Scale podcast featuring Mike. The great thing is that I just love his approach to building this brand, which is anything but ordinary. And if you still don't know what Liquid Death is check out one of their outrageous YouTube ad here:  https://lnkd.in/d9GDf_x7 Big brands play it safe, avoiding bold ideas that could set them apart. But with Liquid Death, he flipped the script. Drawing from his punk rock roots and love for disruptive creativity, he turned something as simple as water into a rebellious and fun product that people can't help but notice. A big part of Liquid Death's rapid rise to success comes from its unique use of humor (you can see it in all of its media accounts) Mike took an entertainment-first approach, crafting their marketing almost like "Saturday Night Live" skits. He knew that in today's world, comedy drives the internet. By aligning their content with what's popular in stand-up specials and among top comedy influencers, Liquid Death's ads aren't just edgy—they're genuinely entertaining. This approach allowed Mike to take a modest marketing budget and turn it into massive brand awareness. Liquid Death isn't just about hydration; it's about making a statement. With its tagline, "Murder Your Thirst," and a commitment to sustainability through aluminum cans, the brand has become a viral sensation. So what Liquid Death can teach us? You don't need to follow the traditional corporate playbook to succeed. Sometimes, all it takes is a willingness to push boundaries, trust your taste, and inject a bit of humor into your brand. What do you think of Liquid Death's unconventional approach? Is this the future of branding? Let's discuss this in the comments! And don’t forget to watch the full podcast with Mike Cessario here: https://lnkd.in/dSCcneQZ #LiquidDeath #Branding #Marketing #PunkRock #Humor #Innovation #MastersOfScale #MikeCessario #DeathToPlastic