Supporting Breast Cancer Network Australia through our annual Pink Bun campaign for the last 20 years has always been special, but this year has been like no other, with the Bakers Delight network raising a record breaking $2.3 million+! With more than 20,000 Australians affected by breast cancer every year, this year’s campaign took on extra significance for the Bakers Delight family when our own Hayley Fyfield (Franchisee at Hampton in Victoria) lost her battle with breast cancer in March. Across the nation, our bakeries turned pink and our customers showed their support by digging deep to donate and/or purchase Fun Buns, Beanies and Tote Bags, with all sales being donated directly to BCNA. We are proud to be one of BCNA's founding partners and extra proud of our network of Franchisees who consistently raise the bar each year to support this very important cause.
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Head of Communications & Corporate Affairs at Bakers Delight
2moIt's now an iconic campaign that keeps growing each year. Well done everyone!