Maureen Burns guest authors the latest edition of Fred Reichheld’s Customer Obsession newsletter, delving into transformative trends from Cannes Lions 2024. Discover how Earned Growth drives success for leading brands and how generative AI, along with evolving media consumption habits, is reshaping marketing landscapes. https://atbain.co/3S87Mce
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At the Digiday Media Buying Summit in Nashville this week, #mediaagencies addressed how they’re using #ai in practical ways. One of the more popular themes was testing how #generativeai can help them understand their audiences, e.g. building tools that ingest first-party data to build audiences, which then allows users to ask the synthetic audience various questions. Others say developing their own in-house AI tools has been resource-intensive, with one agency taking three months and dozens of engineers to build a their own privacy-compliant AI environment. https://lnkd.in/eNYwNNqr #digitalmouth #digitaladvertising #futureforward
Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit
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In a world driven by automation, algorithms, and AI, the human touch is at risk. Nick Morgan highlights the importance of listening and making genuine connection with consumers in his latest Marketing Mag article. And it all begins with understanding the ‘why’ behind their behaviour and tapping into their emotional and subconscious desires. Read more here: https://lnkd.in/dtsfA-iB #Marketing #Digitalmarketing #ConsumerBehaviour #ContentCommerce
Reconnecting in a digital age: Why listening matters more than ever | Marketing Mag
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The era of cookies is coming to an end, and brands are looking for reliable solutions to take their business to the next level. Enter GumGum's Mindset Platform™, a powerful combination of Advanced Contextual AI, Impactful Creative, and Attention Measurement. With this platform, brands can rest assured that they're achieving their bottom lines while reaching consumers in the right mindset. Check out this article to learn more about how independent agencies are shifting towards post-cookie tools, AI, new measurement strategies, and retail media. #cookieless #cookielessfuture #attention #creative #contextual #branding #digitalmarketing #AI #measurementstrategies #mindset
Independent agencies shift to post-cookie tools: AI, new measurement strategies and retail media
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Huge thanks to MediaPost, VMblog, Yahoo Finance, SparkToro, Search Engine Land, Tech Edition, Marketing Miner, and many others for including our white paper on Consumer Behavior in the Age of AI in recent publications. 📑 Download it now and join the conversation! — Optimizing SEO and SEM strategies. Utilize AI insights to fine-tune your search engine optimization and marketing efforts. — Refining ad targeting and content strategies. Tailor your campaigns to resonate with evolving search patterns across various platforms. — Staying competitive. Leverage advanced AI analytics to maintain a competitive edge in the evolving search environment. — Navigating retail dynamics. Position your products strategically to capitalize on evolving consumer search habits. Explore how these insights can reshape your approach to consumer engagement and marketing strategies. Download our paper: https://hubs.li/Q02KLF5w0 #AltData #ClickstreamData #AI #SearchTrends #MarketingStrategy #BusinessInsights Sonata Insights
Consumer Search Behavior: What’s Changing and What’s Not in the Age of AI? | Datos
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Yesterday, together with Jeslynn Soh and Sunita Howe, we presented a wonderful piece of content on the most common use cases for Consumer Intelligence (social and search data), and how AI plays role in democratising the access and utilisation of insights. An interesting question came from the audience on GenAI and how it impacts the evolution of search engines. Below is my take. What do you think? Generative AI is unlikely to eliminate web search entirely, but it could definitely reshape it. It would be more of an evolution, not extinction. I think of search engines becoming quasi launchpads of the search journey, where GenAI will craft summaries, answer basic questions, and point users in the right direction. This will also help users to also transition from keyword searches to a more conversational and interactive experience. I also see some challenges such as Mis and Disinformation and bias in AI models. Ensuring users still have access to the raw web – which the unfiltered library of information, as we know it today – will be crucial. Overall, GenAI is a powerful tool that will augment, not replace, web search. It's an exciting future for information access, but responsible development and user education will be important.
On-demand Webinar: Transforming Brand Strategy with AI-Driven Consumer Insights
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Guess how many more conversions AI-generated Personas achieved in a performance campaign compared to classic personas? 🔍 Was it 29%, 79%, or 139%? Discover the answer and learn how AI can transform your marketing campaigns! Read our case study for free and see the remarkable impact AI can have on your campaign performance. 📈 Unlock the potential of AI in marketing and stay ahead of the curve. 👉 https://lnkd.in/gn4jJaS5 #AI #Marketing #ConversionRate #PerformanceCampaigns #CaseStudy #DigitalMarketing
Audience Marketing: Utilizing AI-generated Personas
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🚀 AI is revolutionizing marketing in ways we couldn't have imagined just a few years ago. The potential? Simply extraordinary! 💡 A recent article by EMARKETER highlights how AI is transforming efficiency, personalization, and customer engagement through advanced tools like content creation, predictive analytics, and more. 📊✨ At HYVE - the innovation company, we’re diving deep into these cutting-edge AI applications to push the boundaries of innovation. Imagine creating personalized content at scale, predicting customer needs before they arise, or automating ad placements with real-time precision. 🤖 The future of marketing is not just on the horizon—it’s happening NOW! 🔥 💬 What AI-driven marketing trends excite you the most? Let’s discuss this in the comments! #Innovation #AI #MarketingStrategy #DigitalTransformation #CustomerEngagement #GrowthMindset #Hyve
5 charts revealing how marketers use AI right now
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Discover the top 12 AI tools reshaping digital marketing in 2024! 1. Jasper.AI 2. Lexica 3. Grammarly 4. Seventh Sense ™ 5. MarketMuse And many more on the list. Click the below link to discover 12 additional AI Tools that'll supercharge your workflow. https://lnkd.in/ggwR8VpM What are your favorite AI Tools for Digital Marketing? Share in the comments! #gfgnews #geeksforgeeks #india #tech #Linkedin #blog #digitalamarketing #aicommunity #ai #technews
10 Best TikTok Analytics Tools to Try in 2024 - GeeksforGeeks
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Riding the Wave of Digital Trends: How to Stay Ahead in an Evolving Landscape 🚀 In today's fast-paced digital world, staying ahead of the curve is crucial. At Mind Frame Global, we believe in embracing the latest trends to help our clients navigate the ever-evolving digital landscape. From harnessing the power of AI to optimizing multi-channel strategies, this article dives deep into the key trends shaping the future of digital marketing. #AI #Trends #MindFrameGlobal #MarketingStrategy #DigitalTransformation
Riding the Wave of Digital Trends: Staying Ahead in the Evolving Landscape
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