Bachan's’ Post

The focus on speed and efficiency in Nestlé's Health & Wellness business strategy for the US market, particularly in a Coffee mate partnership, raises questions about the thoroughness of research, testing, and evaluation of new products. While rapid innovation is praised, the emphasis on breaking the system to appeal to fun and flavor should be critically examined for its alignment with health and wellness goals. Responsible marketing practices, ensuring accurate and transparent communication about the product's benefits and potential impact on consumer health, are crucial. It is essential to ensure that fast-paced product development prioritizes consumer health, nutritional value, and long-term sustainability over speed and trend-following. Transparency and ethical considerations should be paramount in assessing the impact of such strategies on consumer well-being and industry standards. #Nestle #HealthAndWellness #Innovation #Efficiency #ProductDevelopment #ConsumerHealth #NutritionalValue #Transparency #EthicalConsiderations #Sustainability #SpeedVsQuality #MarketEntry #HealthGoals #ConsumerNeeds #IndustryStandards #CriticalReview #USMarket #FastPacedDevelopment

Dive into the sizzling world of #FoodTruckFashion with our latest blog. Learn how your attire can not only serve up style but also dish out your food truck's unique brand story. Transform T-shirts into culinary canvases, dish out humor with your uniforms and establish a consistent brand image with your food truck's squad. Step up the flavor game both on and off-the-grill as these wearable punchlines keep your food truck in the spotlight, even when parked. Get your dose of #CulinaryComedy now! 💥🍔👕 [Link] #FoodTruck #BrandStory #FestivalFashion

Back in September, my friend Ariel Duncan and I decided to start our own mug business called Schade Freundinnen, which combines the German concept of 'Schadenfreude' with the German word for besties (freundinnen). Admittedly, we only had the idea to start a coffee mug business after the release of Donald Trump's mug shot—to not put it on a coffee mug felt like a missed opportunity. Since we weren't the only ones with the idea to put Trump's mug shot on a coffee mug—that orange face started appearing on everything from mugs to t-shirts-to key chains—we wanted to ensure we had a clear idea of who our audience is. Ariel's a UX researcher, I'm a content designer, so we needed more reason to do this other than its being a funny idea (though that is a big reason why we're doing this). We quickly found that there's an audience for what we're calling the Trump Coffee "Mug" Shot, but they would have a few hesitations for buying it: 1.) It has Trump's face on it. 2.) It has Trump's face on it. With our design, we decided to remedy this in 2 ways: 1.) By putting his mug shot behind bars 2.) By making our mug a magic disappearing mug And so, the Trump Coffee "Mug" Shot was born. Our first product! Right now we're using Printify and Substack to promote it, but we're hoping to open up shop on Etsy with different mugs once we're successful with the "Mug" Shot. But we got busy. We had to prioritize other things—like our health and time off—and couldn't devote as much effort to marketing the mug and our brand as we would have liked. We had such big plan for holiday marketing, but we didn't get around to doing any of them. Is this project a failure? Only if we let it die. If you order a mug today, it won't arrive in time for Christmas, but you will have it in 2024, which is set to be a big year for Trump's criminal trials. Making this mug business work is one of my goal for 2024, so I'll be starting to ramp up the marketing soon. For now, enjoy this post I wrote about what to drink in your Trump Coffee "Mug" Shot during Pumpkin Spice Latte Season, and consider signing up to receive our marketing. And if you'd like a disappearing mug that has Trump's face appear behind bars when you add hot coffee, you know where to find one. #coffeelovers #coffeemug #etsysellers #substack #businesspartners #smallbusinessmarketing #ecommercemarketing #2024goals

Are you tasked with cooking for the holidays? Many favorite holiday recipes, including pumpkin pie and green bean casserole, are frequently prepared using the well-known cookware brand PYREX®. Take a break and discover the history of how this holiday cooking staple came to be. https://lnkd.in/gBhpAw6u #HolidayBaking #Cooking

Discover five food styling secrets to make your dishes pop with garnishes, depth, contrast, shape, and simplicity. Elevate your plating game with these expert tips! https://hubs.la/Q02vVjSJ0

While coffee bags play a crucial role in keeping the product fresh, their design communicates a brand's aesthetic, values, and personality. Packaging design is one of the few forms of advertising a brand is likely to invest in outside of social media channels. Therefore, more brands are using the power of custom coffee bags to tap into a wider global market. Understanding your international target market's visual preferences can yield big results in return and deepen the consumer-brand connection. #specialtycoffee #specialitycoffee #coffeebag #coffeepackaging #packagingdesign #coffeeshop #coffeeroasters #coffeeroastery  #roastedcoffee #coffeebeans #specialtycoffeeroaster #coffeepeople #roastedcoffeebeans #coffeeexperience #kahve #kaffeerösterei  #kaffee #baristadaily #brewedition #coffee #roastingcoffee  #coffeeroasters #specialitycoffeeroasters #coffeebranding #coffeemarketing

Unlock the Art of Marbled Chocolate: A Guide to Elevating Your Confections Marbled chocolate is a visually stunning effect achieved by blending two or more contrasting colors of chocolate together. This technique not only enhances the aesthetic appeal of chocolate creations but also allows for a playful mix of flavors. The most common combination involves dark and white chocolate, creating a striking contrast that is visually appealing. However, milk chocolate is often incorporated for its creamy texture and rich flavor, adding depth to the marbled effect. The process of creating marbled chocolate begins with melting your chosen chocolates separately. Once melted, these chocolates are then combined on a surface or within a mold, swirled together to create unique patterns. This method is not limited... #ArtisanalChocolate #BelgianChocolate #ChocolateArtistry #chocolatedecoratingtechniques #ChocolateInnovation #ChocolateMolding #ChocolateSculptures #chocolatetemperingtechniques #ChocolateWorkshops #coloredcocoabutter #culinarycraft #culinaryworkshops #CustomChocolateMolds #Easterchocolatefigures #ecofriendlychocolatecrafting #ethicallysourcedcocoa #hollowchocolatecrafting #polycarbonatemolds #SustainableChocolate #TemperingChocolate #ArtisanChocolates #ChocolateCandy #Ingredients

“Arbucha” is the first Armenian kombucha, a fermented drink made from tea and various natural ingredients, rich in vitamins. Our task was to create a new label design for this unique beverage. We opted for simple, minimalistic solutions. In the central part, you'll find the inscription “Arbucha”, with the main ingredient from which the drink was made depicted below, such as pomegranate or mint. In the middle, a square design block serves as a backdrop, featuring minimalistic-style illustrations and floral patterns that express the naturalness of the drink. We chose pastel shades that are pleasing to the eye, completing the overall design. #arbucha #branding #brandingagency #indigobranding #rebranding #design #designidentity #packaging #marketing #smm #naming #strategy

Melting Barriers: The Abilyn’s Frozen Bakery Rebrand When you hear "all-natural, allergen-free ice cream cakes," you might think "healthy" before "yummy." That was Abilyn’s Frozen Bakery’s challenge. Despite crafting decadent, all-natural desserts, their sales weren’t as sweet as their cakes. Customer research revealed the issue: when it comes to frozen treats, flavor is king. People want to know their indulgence will be delicious—dietary restrictions or not. Ora was brought in to whip up a brand identity that made Abilyn’s irresistible in both flavor and flair. We aimed to stir up fond memories of enjoying locally made ice cream during childhood. The rich color palette and subtle stripes nod to classic New England ice cream parlors, creating a comforting, vintage vibe. At the same time, contemporary touches like sans-serif fonts and vivid photography speak to today’s health-conscious consumers. Custom icons highlight key attributes, and our playful "no-zone" chart invites customers to compare Abilyn’s ingredients with competitors—letting the brand voice shine through even in the fine print. The Sweet Outcome? After launching the redesigned packaging, Abilyn’s Frozen Bakery saw a 40% surge in sales. It’s proof that when you marry great flavor with great design, everyone wants a slice. P.S. Have you ever faced the challenge of balancing health and indulgence in branding? We’d love to hear your thoughts! #PackagingDesign #BrandStrategy #Rebranding #FoodMarketing #DesignThinking #CreativeProcess #Branding #brandora

In addition to their delectable assortment of sweets, Neelkanth Sweets also serves up a mouth-watering variety of chaat dishes! One such super yummy item is their Chatori chaat. Chatori chaat is typically served in small bowls or plates known as "chatoras." These chaat dishes are known for their explosive flavours, combining sweet, tangy, spicy, and crunchy elements. For their Chaat packaging, our design brings the lively vibe of a local chatori chaat stall right to the customers hands, complete with the slogan, “It’s chaat o’clock.” The background includes colorful and playful elements, perfectly setting the scene for the ultimate flavor explosion. 💯 ——————— #pinatadigital #packaging #indian #indianpatterns #branding #company #illustrations #dailyobservations #chaats #indianstreetfood #indianfood #indianchaats #brandingdesign #packaging #foodpackaging #foodandbeverage #snackspackaging #logo #advertising #brandingagency #marketingagency #illustrator #illustrationdesign