✨How can you reduce inefficiencies, drive growth and expand your customer offering?✨ Click here to view all of our other sessions: https://lnkd.in/epMcf--E How are you going to revolutionise your customer journeys? Join our keynote panel, at 9:10 on Day 1 of B2B Online EU 2024, to accelerate your digital capabilities and boost sales. Our distinguished panel will help capture the priorities for global marketing, digital, and sales leaders in 2025, and help drive success in a rapidly growing market. A key focus will be on developing a customer-centric and unified B2B marketing and sales strategy. Additionally, our panelists will highlight the how critical a best-in-class digital experiences is for standing out from the competition. The industry leaders, with their combined experience, will also delve into how to distinguish your brand when faced with a limited budget, including strategically allocating resources and leveraging innovative approaches to maximise impact. 𝗢𝘂𝗿 𝗽𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀: • 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿: Michael Scholz, VP Product & Customer Marketing at commercetools • Bernd Hirschle, Chief Sales Officer aI from PERI Formwork Scaffolding Engineering (Pty) Ltd • Tom Portman, Group head of Digital Channels and Group VP of Online Transformation from ABB • Florian Pöpleu, Global Head of Marketing & Sales Processes and Digital Solutions at tesa • Vishal Chhatralia (he/him), Chief Digital & Innovation Officer at DCC Technology #b2bonline #b2bonlineeu #digitaltransformation #ecommerce #sales #marketing
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Sales and Marketing Alignment Aligning sales and marketing is key in 2024. Explore how to harmonize these functions for optimal growth and efficiency. 🤝💼 #BusinessStrategy" https://lnkd.in/eEUaiR2D
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Sales and Marketing Alignment Aligning sales and marketing is key in 2024. Explore how to harmonize these functions for optimal growth and efficiency. 🤝💼 #BusinessStrategy" https://lnkd.in/eEUaiR2D
Sales & Marketing Trends in 2024 | Guide to Efficient & Effective Growth | HubSpot
hubspot.com
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Sales and Marketing teams can be a powerful force when they work together effectively. While Marketing focuses on understanding customer needs and generating demand, Sales teams convert that demand into profitable customer interactions. When these two teams fail to work together cohesively, it can negatively impact revenue, profit, and company culture. Emmet's Sales Transformation Practice strongly advocates for the initial alignment and collaboration of Sales and Marketing teams. By establishing a strong bond of human connection, planning, commercial performance, and shared success, we help our clients achieve their goals. To learn more, read our article, "Sales and Marketing - The Power Couple", or contact us for an exploratory conversation. #EmmetConsulting #PerformanceDriven #CommercialModelling #FY25 #BusinessStrategyConsultantsMelbourne #SalesTransformation #CommercialAdvisory #SalesandMarketing #SalesandMarketingAlignment #AlignSalesandMarketing #PerformanceDriven
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Sales and Marketing: The Perfect Symbiosis In today’s fast-paced business world, the partnership between sales and marketing is more important than ever. Marketing shapes the story, generates demand, and builds brand awareness. Sales takes this groundwork and turns it into results by forming relationships and closing deals. When these two functions work seamlessly together, the results are transformative. Marketing provides insights and leads, which sales can effectively nurture and convert. Sales, in turn, offers real-time feedback and customer insights that can refine and optimize marketing strategies. Together, sales and marketing drive growth, enhance customer experience, and build lasting brand loyalty. This perfect symbiosis ensures that businesses not only meet but exceed their targets and aspirations.🚀 #SalesAndMarketing #BusinessGrowth #Teamwork #Collaboration #MarketingStrategy #SalesExcellence
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Director at The Uncommon Practice, Owner of Hillyer McKeown and NED at both EA Technology and MDF Recovery
"Accelerate" - Your Sales Strategy: In NW/North Wales and aiming for more profitable sales? The Uncommon Practice's 'Sales Accelerator' program is your answer. We help refine go to market strategies, enhance customer experiences, and boost market presence. Accelerate your sales and market impact with #TheUncommonPractice #BusinessStrategy
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Manufacturers - Mastering your dealer network communications & customer journey is imparative and you can be leaving gobs of revenue out there if you’re not leveraging it correctly. In the dynamic world of manufacturing, a well-oiled dealer network is the heartbeat of success. Let's talk about mastering the art of communication within your dealer network and optimizing the customer journey. 🛠️🔧 **1. Forge Strong Partnerships:** 🤝 Your dealers are not just distributors; they're partners in prosperity. Nurture relationships, understand their challenges, and align your goals. Together, you're an unstoppable force. **2. Crystal Clear Communication:** 📞 Clarity is key. Establish transparent channels for communication. Regular updates, clear guidelines, and a shared vision ensure everyone is on the same page, working towards common objectives. **3. Embrace Technology:** 💻 Step into the future with technology. Leverage CRM systems, automation tools, and analytics to streamline processes. Empower your dealers with digital tools for efficient inventory management and order processing. **4. Tailor-Made Training:** 🎓 Equip your dealers with the knowledge they need. Regular training programs ensure they stay abreast of product updates, industry trends, and best practices. Knowledgeable dealers are confident dealers. **5. Personalize the Customer Journey:** 🌐 In the age of personalization, treat every customer journey as unique. Leverage data insights to understand customer behavior. Tailor marketing strategies and communication to create a seamless, personalized experience. Taking extra steps and adding communication will only strengthen your customer’s confidence in your brand and your dealers abilities to deliver great results! **6. Listen and Learn:** 🔍 Feedback is gold. Actively seek feedback from both dealers and customers. Use insights to refine your strategies, improve products, and enhance the overall customer experience. **7. Agility is Everything:** 🚀 The manufacturing landscape evolves rapidly. Be agile in your approach. Adapt to market changes swiftly, and empower your dealers to do the same. The ability to pivot is a superpower. Remember, your dealer network is an extension of your brand. Empower them, communicate effectively, and create a customer journey that resonates. Together, let's build a manufacturing empire! 🌐💪 #ManufacturingExcellence #DealerNetwork #CustomerJourney #MarketingGuru #IndustryInsights
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Struggling to boost sales? Customer references can be your game-changer. Finding fresh customer references doesn't only mean you're better set up for converting on-the-fence prospects to paying customers, it also means you don't have to over-rely on your current pool (and potentially strain relationships in the process) Join our webinar to learn how to build a dynamic customer reference program and deliver outstanding sales results. In our live session with Upland Software and experts from Sage, you’ll discover: 🤝 Master Organizational Alignment: Align your team and engage leadership for a thriving customer reference program. 📊 Quantify Your Success: Measure and showcase the real impact of your customer references on sales. 📈 Leverage Direct Benefits: Quickly access impactful references to boost confidence and effectiveness throughout the buyer’s journey. 🗓 Date: Thursday, July 11 ⏰ Time: 8am PDT | 11am EST | 4pm BST 🎤 Elias Rassi, Marketing manager, Upland RO Innovation 🎤 Kara Manfredi (She/Her), Senior Customer Reference Manager, Sage 🎤 Simon Le-Fevre, Senior Business Process Improvement Manager, Sage https://lnkd.in/en5fW_GA #sales #customerreference
Delivering customer references to close deals faster
salesenablementcollective.com
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Marketing and sales serve as the foundational pillars of any business, facilitating product dissemination and customer engagement essential for business expansion. In recognition of this vital role, we developed the SART Marketing and Sales Accelerator. This tool aims to support product launches, enhance marketing and sales endeavors, and broaden brand visibility, empowering businesses to reach more potential customers effectively. SART Accelerator #marketing #sales
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Driving Excellence in Marketing & Management | Research Insights | Speaker's Impact | Leading the Marketing Institute | Assoc. Professor | Board Member
Against fragmentation in marketing, sales & customer management 2024 will not be all that different in B2B marketing - compared to the last few years. Why? No matter what the challenges are - whether digital marketing, customer management or even brand management: in all surveys and empirical studies, the need for coordination between marketing and sales always comes first! What mistake have we made in the past in allowing marketing managers, brand managers, salespeople and account management to separate their respective areas of expertise? Especially in the B2B sector, we need a holistic view of market-oriented management. The more digital the business, the less marketing, sales and customer management can be separated. The mission for 2024 is therefore: cooperation! Torsten Tomczak Marcus Schögel Prof. Dr. Johanna Gollnhofer Peter Mathias Fischer Christian Schmitz Meriton Ceka Carsten Paulus, Dr. oec. HSG Dirk Zupancic, Prof. Dr. #B2B #b2bmarketing #sales #markenführung
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