B2B Marketing’s Post

Just Global: how we work drives more significant results for the brands we partner with.

In the world of B2B, it's time for us to really focus on our target accounts. I'd call it account-based marketing and sales, and it's all about focus and dedication. When I talk to people about ABM, they usually fall into one of three groups: 1. People who want to start but aren't sure how. 2. People who tried to start but ran into problems. 3. People who want to test it out with a small project first. Whenever I'm in these conversations, I ask one important question: Is your Marketing team ready and willing to work together with your Sales team? This teamwork is super important for ABM to work well. Both teams need to get along and support each other because that's what makes ABM successful. It's all about joining forces to focus on the right customers and grow our business. Are you ready to make your B2B strategy even better? Let's chat about how we can all work together to make big things happen. #alwaysonabm #abm #b2b

Every year, the B2B Marketing Awards see some brilliant campaigns take home the win. And what's one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic and multi-channel campaign. In this report, we break down everything from: 🟠 How Revere created a personalised program to engage with key partners 🟠 How marketing and sales worked together throughout the campaign 🟠 How they ensured the messaging came across in the right channels. And much more... Download the report below: https://okt.to/CpEZsz #casestudy #b2bmarketing #b2bawards

I can't wait to get stuck in with my fellow judges to review this year's entries for the B2B Marketing Awards, every year the bar gets raised higher and higher! For any awards sceptics out there (I was definitely in that camp myself previously) I can assure you that the commitment, time and professionalism from everyone involved in the judging process is second to none and the standards that the team at B2B Marketing uphold are exceptional. https://lnkd.in/exCKb8jm  #B2BAwards #B2BMarketing #B2BMarketingAwards

Earlier in the month the team were at Advertising Week Europe. Lots of learnings, plus a bit of stardust from Stacey Solomon and Take That… You can find our B2B highlights at the link below, including best comment heard at ABM's session "B2B marketing is about more than pictures of people walking down corridors." https://bit.ly/4dU6o67 #b2b #b2bmarketing

Our first ever B2B Marketing Global Agencies Benchmarking Report has now been released. This first iteration of the report reveals the global agency landscape as a whole, while revealing some challenges in the most recent financial year. We showcase everything from some commentary from global giants in the industry to the fastest growing agencies in the world. Plus, we were lucky enough to nab an interview with the agency that took the top spot for highest gross income. https://okt.to/LSsqm6 #b2bmarketing #b2bagencies #b2breport

With B2B Online Florida just around the corner, we’re preparing for some exciting conversations. On Day 2, Amber Bartholomeusz from MACH Alliance will be moderating a panel exploring the future of composable commerce in B2B. Looking to stay ahead and create scalable strategies? This is a session you can’t afford to miss. For the full list of sessions, view the agenda here: https://bit.ly/3SjmInB #B2BOnlineFlorida #ComposableCommerce #B2Bmarketing

We’re headed to the MarketingProfs B2B Forum 2024! Stop by Booth 308 to discover how we’re helping B2B brands improve their digital strategy and website performance. Want to connect ahead of time? Schedule a 1:1 meeting or learn more about what we do at the link below. Plus, don’t miss your chance to enter our giveaway for a Website Effectiveness Audit to see how your site stacks up. Learn more or book time with us here: https://bit.ly/3Y6Rfbz #MPB2B #ClearDigital #WebsiteAudit #DigitalStrategy

I'm looking forward to this one! It will be my first time bringing the Rule of 100 to #gtm alongside ShiftHX and the #b2bmarketing community! We've got an innovative take on rethinking #growth strategy in the age of #artificialintelligence, putting the human experience at the center of competitive advantage. It's been a long time coming, but it'll be worth the wait! More information is on its way! #genai | Elynox, Inc.