B2B Hospitality Copywriting’s Post

Choice Hotels Earnings Call Analysis:Choice Hotels is experiencing a mixed financial landscape, with a 14% year-over-year revenue growth but showing signs of deceleration from Q1 to Q2 2024. The company's franchise model and diverse brand portfolio remain strengths, enabling expansion and catering to various market segments. However, a slight decline in domestic RevPAR and limited international presence pose challenges. Opportunities lie in expanding extended-stay offerings, investing in technology, and tapping into sustainability trends. The company faces threats from intense competition, economic volatility, and changing consumer preferences. Despite these challenges, Choice Hotels' commitment to shareholder returns and ability to attract diverse travelers, including the growing Chinese and LGBTQ+ markets, position it for potential growth in a dynamic hospitality landscape. Learn more - https://lnkd.in/es7ziyt5

June is known as the Pride month around the world. We asked 2 questions to our HR manager, Maud Lambert, about LGBTQIA+ thematic. 🌈 𝐖𝐡𝐲 𝐂𝐫𝐨𝐰𝐧𝐞 𝐏𝐥𝐚𝐳𝐚 & @𝐢𝐡𝐠𝐡𝐨𝐭𝐞𝐥𝐬&𝐫𝐞𝐬𝐨𝐫𝐭𝐬 𝐚𝐫𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐏𝐫𝐢𝐝𝐞 𝐌𝐨𝐧𝐭𝐡? One of the three major promises that IHG makes to its employees is "Room to Belong". This concretely means that IHG, as an employer, supports all its employees in various aspects of their lives, regardless of their differences, because it is crucial for us that everyone feels included and valued in their professional lives. Therefore, it is only natural that Crowne Plaza Brussels Airport is involved in supporting LGBTQIA+ rights during the month of June (and all the year long), as we believe that a diverse and inclusive culture allows the integration of varied perspectives. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐝𝐨 𝐜𝐨𝐧𝐜𝐫𝐞𝐭𝐞𝐥𝐲 𝐭𝐨 𝐛𝐞 𝐚𝐧 𝐚𝐥𝐥𝐲? 𝐇𝐨𝐰 𝐰𝐢𝐥𝐥 𝐲𝐨𝐮 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐏𝐫𝐢𝐝𝐞 𝐦𝐨𝐧𝐭𝐡? In a daily life in our hotel, as coworker LGBTQIA+, you feel accepted and respected for your identity without fear of discrimination or harassment; you participate in team activities where your identity is respected rather than being a source of curiosity or exclusion and you feel comfortable to speak openly about your personal life without altering details to conceal your identity. Good to know also : all our job positions are open to X and each year. In June, we participate to Pride Month to raise awareness and foster inclusion within our staff. Throughout the month, we're highlighting the subject in our daily news and sharing key dates related to the LGBTQIA+ cause. On top, we are going to organize a workshop on inclusion to raise awareness among participants of the unique challenges faced by LGBTQIA+ people and to further promote an inclusive and respectful work environment. 🌈🌈🌈🌈🌈 #GoFurtherTogether #allies #hospitality #interview #ExperienceIHG

No Downloads! Hospitality teams in the hotel and restaurant industry have a hard time training and upskilling employees. I know because after working for years trying to build an LGBTQ friendly travel marketplace, I was tired of hearing 'Our employees need the training but we can't afford it right now.' I've done training and employee talks time and time again in my years as an advocate and there was no way I was going to go back in front of employees again and do that again. Absolutely no way. Until now...using mobile and text. Pink Coconuts has built a collection of fun, cool, media rich, conversational, gamified courses for hospitality teams. From Customer Service Essentials, Wine 101, Understanding Allergens and Food Preferences to Welcoming LGBTQ Guests of course! Plus many more. I'm excited to share our demo with Hotel and Restaurant Executives. Please reach out, i'd be happy to chat! #hospitality #tourism #elearning #ai #customerservice #training #edtech #futureofwork #inclusion #hotels #restaurants #employeeengagement

𝑰𝒏𝒔𝒑𝒊𝒓𝒊𝒏𝒈 𝑰𝒏𝒄𝒍𝒖𝒔𝒊𝒐𝒏: 𝑻𝒉𝒆 𝑷𝒍𝒂𝒄𝒆 𝒐𝒇 𝑭𝒆𝒎𝒂𝒍𝒆 𝑳𝒆𝒊𝒔𝒖𝒓𝒆 𝑻𝒊𝒎𝒆 𝑨𝒏𝒊𝒎𝒂𝒕𝒐𝒓𝒔 𝒊𝒏 𝑯𝒐𝒔𝒑𝒊𝒕𝒂𝒍𝒊𝒕𝒚 Today, Fri Mar 8th, 2024 is International Women’s Day. A day set apart by UN, first in 1975, to commemorate achievements in the ongoing struggle for gender equality, acknowledge progress while recognizing the road ahead. The campaign theme for International Women's Day 2024 is "Inspire Inclusion". By creating inspiration towards an understanding of women's inclusion, a better world is realized, with a sense of belonging, relevance, and empowerment among women themselves. As we navigate the ever-evolving landscape of the hospitality industry, it should be evident that inclusion is not just a buzzword but a transformative force shaping guest experiences. In this journey towards inclusivity, the role of female leisure time animators emerges as a pivotal element, bringing creativity, empathy, and a fresh perspective to the forefront of guest engagement, entertainment and experientials. What can be a driving force to Inspire Inclusion of female talented professionals in hospitality's Leisure time animators industry? 1. Crafting Personalized Experiences Women naturally bring a thoughtful touch to their programming, catering to a diverse array of guest preferences, owing to their innate ability to craft personalized and inclusive leisure experiences. 2. Breaking Down Gender Stereotypes The presence of female animators challenges long-standing gender stereotypes within the hospitality industry. 3. Infusing Creativity and Empathy Creativity and empathy are at the core of what female animators bring to the table. This sense of emotional intelligence contributes significantly to guest satisfaction and loyalty. 4. Fostering Inclusivity Female animators contribute to fostering a more inclusive atmosphere within hotels and resorts. This inclusivity aligns seamlessly with the evolving expectations of today's global travelers. 5. Navigating Cultural Sensitivity In our interconnected world, cultural sensitivity is paramount. Female animators often bring a heightened awareness of cultural nuances to their roles, ensuring that entertainment activities respect and celebrate the diversity of guests. In conclusion, the place of female leisure time animators in the hospitality industry is not just a matter of representation but a recognition of the unique skills and perspectives they bring to the forefront. Their presence not only enhances guest experiences but also sets a positive example for the industry's continued commitment to diversity and empowerment. Why not Inspire Inclusion as we wish all women in the hospitality industry a wonderful International Women's Day 2024. #InternationalWomensDay #IWD2024 #IWD #InspireInclusion #LeisureHubConsult

Are your sustainability efforts putting journalists to sleep?😴 We get it. It seems like every hotel chain is touting its commitment to sustainability. But the truth is, most efforts go unnoticed because they're generic and fail to stand out in the competitive media landscape. Commetric's new case study dives into why PR & comms teams may be missing the mark with hotel sustainability, and importantly, reveals the hidden opportunities you need to seize. Key takeaways: ◽ It's not about what you DO, it's how you COMMUNICATE it. The key to captivating media attention isn't your sustainability credentials alone, but the story you tell around them. ◽ Become a destination champion, not just a green hotel. Forge collaborations with destination boards to promote local sustainable tourism initiatives, highlighting your hotel's contribution and amplifying the overall message. ◽ Get ahead of the curve and embrace overlooked markets. Tap into the lucrative LGBTQ+ travel segment and highlight genuine diversity and inclusion efforts in partnership with the right destinations. Ready to make sustainability headlines? Click the link in the comments below to read the full analysis ⤵ Commetric helps you unlock the true power of your data to craft newsworthy sustainability narratives. Want to learn more? Contact us today. #sustainability #sustainabletourism #publicrelations #lgbtq Accor Airbnb Iberostar Group Hilton Radisson Booking.com Marriott International Four Seasons Hotels and Resorts IHG Hotels & Resorts

Celebrate Diversity Month was established in April 2004 to recognize and honor the diversity surrounding us all. By celebrating differences and similarities during this month, the hope is to get people to have a deeper understanding of each other. To celebrate Celebrate Diversity Month, you can engage in a variety of activities that promote understanding, acceptance, and education about different cultures and communities. Here are some suggestions: 1. Educational Events and Workshops: Attend workshops, seminars, or panel discussions that focus on diverse cultures, histories, and perspectives. 2. Cultural Experiences: Take the opportunity to experience different cultural activities, whether that's through food, music, dance, or art exhibitions. 3. Reading and Learning: Commit to reading books or watching films that explore diverse cultures, stories, and histories. 4. Community Service: Volunteer for organizations that support diverse communities or that work towards inclusivity and equality. 5. Support Minority-Owned Businesses: Make an effort to support businesses owned by individuals from underrepresented communities. This can help promote economic diversity and empowerment. 6. Social Media Awareness: Share information, stories, and educational resources about diversity and inclusion on social media platforms. Celebrating diversity is not just about a one-time event or activity; it's about incorporating an appreciation for diversity into your everyday life. #CelebrateDiversityMonth offers a focused time to start or continue these efforts, but the goal is to make inclusivity and respect a constant practice.

Diversity, Equity, and Inclusion (DEI) play a crucial role in marketing for business events. Inclusivity in event marketing ensures that everyone feels welcome and represented. According to a study by Factory 360, inclusive marketing creates a perception of progressiveness and inclusivity for companies. It's not just about being diverse; it's about embracing diversity authentically and promoting equality. Let's make our marketing efforts more inclusive by showcasing diverse voices, perspectives, and experiences. By doing so, we create an environment where attendees from all backgrounds can connect, engage, and feel a sense of belonging. Together, we can build better events that celebrate diversity and drive positive change! Read more on what we can do to improve DEI in #BusinessEvents https://zurl.co/wjdH #DEIinMarketing #InclusiveEvents #BuildBetterMeetings

🌈 Happy Pride Month! 🏳️🌈 As we celebrate Pride Month, it's essential to reflect on the significance of diversity and inclusivity in our workplaces. Pride Month isn't just about rainbow flags and parades; it's about recognizing and honoring the diverse experiences and identities that make our communities vibrant and our workplaces stronger. Organizations that embrace diversity and promote inclusivity within their company culture are not only fostering a more equitable environment but also reaping the benefits of a diverse workforce. Extensive research has shown that diverse teams are more innovative, make better decisions, and are better equipped to tackle complex challenges. I want to congratulate the companies that prioritize diversity and inclusivity, not just during Pride Month, but year-round. By creating spaces where individuals feel valued and respected regardless of their sexual orientation, gender identity, race, ethnicity, or background, these organizations are setting a powerful example for others to follow. Let's continue to champion diversity and inclusion in the workplace, not just because it's the right thing to do, but because it's also a smart business decision. Together, we can create environments where everyone can thrive and contribute their unique perspectives. Happy Pride Month to all! 🌟 #PrideMonth #DiversityandInclusion #InclusiveWorkplaces

We are thrilled to announce that Flight Centre Travel Group in the US has received an Employer Member Badge with Diversity Jobs. This badge represents our ongoing efforts to create a workplace where everyone feels valued and empowered and reinforces our commitment to diversity, equity, and inclusion in the workplace. "Taking this crucial step is one of many practical ways we're taking equity seriously at Flight Centre Travel Group Americas. We've been listening closely to our people, adapting our practices when there is room to grow, and doing the real work of cultivating an inclusive organization. We're thrilled to be partnering with Diversity Jobs to help us achieve our vision for racial, gender disability, LGBTQ+ equity and more!" Emese Graham - Americas DEI Leader What This Means for Us: Expanding Our Reach: Our Employer Badge connects us with candidates from over 600+ local and diverse job sites, giving us access to a broader and more diverse talent pool than ever before. Engaging Underrepresented Communities: We now have the opportunity to engage with over 16,000 underrepresented communities, fostering a more inclusive environment and ensuring that our workforce reflects the diversity of the world around us. Why This Matters: Promoting Inclusivity: By broadening our recruitment efforts, we are taking a proactive step toward ensuring that our hiring practices are inclusive and equitable. Enhancing Innovation: Diverse teams bring a wealth of perspectives and ideas, driving creativity and innovation. This helps us stay ahead in the competitive travel industry. Building a Stronger Team: A diverse workforce strengthens our company culture, making FCTG a place where everyone feels they belong and can contribute their best. Our journey toward inclusivity is ongoing. Together, we can continue to build a company that not only excels in the travel industry but also sets a standard for diversity and inclusion. To learn more about the career opportunities available in the US and Canada click here -> https://lnkd.in/ewvGmcPw

🌈 Inclusivity and Diversity: Embrace the Power of Unity! Brands that genuinely promote inclusive values are connecting with a broader audience like never before. Celebrating diversity in marketing not only fosters a sense of belonging but also builds stronger, more authentic relationships with consumers. Imagine a world where everyone feels seen and valued! How important is inclusivity to you in the brands you support? Share your thoughts and join the conversation! Follow us for insights on how brands are championing diversity. Let’s create a more inclusive future together! 🌍 #Inclusivity #Diversity #InclusiveMarketing #Unity #BrandValues