Bérengère Loubatier’s Post

Came across this interesting videos discussing Beyoncé's new haircare line and couldn't help but notice the diverse opinions. Despite Beyonce massive influence, there seems to be a mix of feelings among consumers. It's fascinating to see how marketing strategies and authentic connections impact consumer perceptions. Let's dive into this beauty conversation! While many consumer like the packaging, not everyone agrees on the price. This caught my interest because, compared to other popular luxury brands, the price difference isn't huge. However, consumers trust those brands more due to positive reviews and established trust. I think showing Beyoncé using the product in a more genuine setting, without the usual glamour, could change consumers opinion. Some consumers used Fenty Beauty's success, as an example which I thought was a great example consumers found Rihanna relatable her authentic approach, trying products in her bathroom, resonates with consumers. This authenticity builds trust and a bond with the consumers. 🔍 Question for You: Will you be trying Beyoncé's new haircare line, and what are your thoughts on the recent discussions? 🛍️ #BeautyTalks #ConsumerInsights #ProductOpinions https://lnkd.in/ebvxXPnd

This is so amazing to see Rhyme & Reason at number 18 of the top 30 haircare brands trending on TikTok in November! 👏🥳 Excited to continue working on our social strategy and grow our social channels even further! ✨ #socialmedia #haircareproducts #contentcreation #socialmediastrategy #socialmediamarketing #RhymeandReason

Rihanna's marketing strategy for Fenty Hair is 10/10, creating buzz and excitement in no time. She knows exactly what she's doing, seamlessly blending authenticity with innovation. From the ASMR voice-over and the texture-focused packaging to the inclusive representation of all hair types and styles, the video beautifully captures the essence of what makes Fenty Hair stand out. It engages all senses, creating an immersive experience that leaves viewers eagerly anticipating the next product release. As we all have seen, Rihanna has had many hairstyles throughout her career, and adding this personal story to her brand has made consumers feel a deeper connection and trust in the products. Her personal touch makes the line feel authentic and relatable: “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural - so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.” - Riri I cannot wait to try out these products. #FentyHair #CelebrityBrand #MarketingStrategy #DigitalMarketing #ContentMarketing #SocialMediaMarketing #BrandManagement #Advertising #Authenticity #Diversity #FentyHair

A new hair care line by Beyoncé is coming this month. In May of 2023, MCBI reported the speculation that Beyoncé was teasing a new hair care brand. Hours ago, the announcement of her new brand, Cécred (pronounced "sacred"), appeared on a new Instagram page, with 2 posts indicating that Cécred will launch February 20th. In the caption, she wrote, "Hair is sacred. The Journey begins Feb 20. Visit CECRED.COM." Beyoncé has previously shared that she grew up in her mother's salon performing for clients while they were being serviced, and that she's dreamed of carrying on her mother's legacy. Aside from the 2 videos posted on Cécred's Instagram page and the images of women with various hair textures and styles displayed on the website, no other details have been revealed. Beyoncé will join the ranks of several celebrities, including Taraji P. Henson, Tracey Ellis Ross, Gabrielle Union, Tia Mowry, and Kenya Moore with products in the textured hair space. While these brands are available in U.S. mass and masstige retail, it's unclear whether Cécred will be sold in stores or direct to consumer. No doubt, the BeyHive will ensure that trial of the new products is significant. However, time will tell whether her superstar, influencer status and product efficacy will hold its own in the market. #beauty #beautyindustry #beautytrends #beautyproducts #haircare #hairproducts #multiculturalmarketing #bipoc #beyonce #beautynews #retailmedia #beautybusiness #beautymarketing #blackowned #mcbi #multiculturalbeautyinsider

Beyoncé has decided to create a beauty 🌟💇♀️💄 empire, following the example of other celebrities. Taking the baton from Kylie Jenner, Millie Bobby Brown, Selena Gomez, and other celebs, the singer will launch her own brand, Cécred. The first line will consist of hair care products. According to the announcement, it is set to launch on February 20th. Wonder if the brand will become the new Bobbi Brown or stay at the level of Sammi Beauty by Oksana Samoylova. #beyonce #beautyempire #cécred #haircare #celebritybrands #newlaunch #digitalmarketing #brandingstrategy #productlaunch #marketinginnovation #digitaltrend #socialmediastrategy #innovativebrands #technologyinnovation #digitalbranding #onlinecampaigns #brandlaunch #techsavvymarketing #luxurybranding #digitalinfluence #fashiontech #beautytech

💇♂️ I didn't know my grey hair rebellion would turn out to be a lesson in expert intervention. My 2.5-hour salon adventure revealed more than just a new look.🪞✨ Tired of playing hide-and-seek with stubborn grey, I took a leap of faith in a new salon. Little did I know, I was about to discover the true value of expertise. 🔍💡 The hair stylist didn't just offer a quick fix. He proposed a genius solution: embracing the grey with a lighter shade. 🎨🌟 To add, he armed me with hair care wisdom and even promised to give my bangs another round of style in my next visit. Talk about going above and beyond. 🦸♂️💆♂️ It hit me - this is what real expertise looks like. It's not about band-aids; it's about tailored solutions that save you money, resources, and most precious of all, time. ⏳💰 Funny how a hair appointment can mirror business wisdom, right? 🤔💼 Just today, Nina and I had a potential client seeking more than just a quick Facebook ad campaigns fix. They wanted to maximize their existing campaigns. 📊🚀 The right experts not only save you time and money, but also offer peace of mind by addressing the - pun intended - root of your problems. This approach is what sets genuine professionals apart - and what we aim to provide every client. Whether it's hair care or business growth, the right expert doesn't just solve problems - they can raise your entire game. 🏆🔝 Cheers to tea! They gave me this during my salon visit. #MediaRocketz #expertsolutions #Facebookmarketing

Are Celebrity hair brands missing the mark when it comes to marketing their hair care line? As a brand designer my objectives are always finding a way to design to communicate an effective message to the brand’s audience. Whether that is highlighting the key ingredients in the product, emphasizing the main problem the product will solve. So when I saw Fenty AD for Fenty Hair I LOVED IT It showed the many different hair types the hair care line will be for. And already expanding it to kids was a plus for me! But.. When I saw the comments, I guess the audience couldn’t see passed Rihanna’s wig? Or maybe it’s not a wig, which was the same problem Beyonce had faced with Cecred. Until she had to do a wash day video showing her roots, so will Rihanna have to do the same in sake of the interigty of the brand? I’m eager to hear from my marketing bosses & brand managers! please let me know your thoughts! #fentyhair #haircareline #beautybrands #marketing #brands

Beyonce makes an attempt of being relatable by pulling silly faces in her recent ‘Cecred Sunday Wash Day’ video but here’s where she’s gone wrong, again.. 1. There’s nothing relatable about having your Sunday wash day routine done at the salon.. Going to the salon is an expensive privilege for the average consumer who will usually only go for a particular hairstyle or treatment. 2. Her haircare range, Cecred, is supposed to be a ‘do-it-yourself’ haircare brand so why isn’t she doing it herself? And why is her voiceover explaining what she’s doing whilst somebody else does it all? 3. So now her products are for hair stylists and salons to use, eh? That’s where she’s made a huge mistake with product placement. In her viral video, she’s placed her product in the hands of a hairstylist, creating a gap between the product and the average consumer (who most probably aren’t hair experts). Pick your target audience, is it hair professionals or consumers?? 4. She uses a filter. Come on B, filters are sooo 2020. We live in a world where authenticity and showing up as your natural self is now celebrated and appreciated. The best UGC creators of today have left the filters behind. Filters on your videos don’t work anymore, it’s not what UGC is about. And dayumn, you’re Beyonce what you need a filter for? Please. 5. The finishing result.. 🤔 It really wasn’t anything too impressive. No curls popping, nothing. She just goes onto to use heat and combs it all out, whacks it in a bun & puts her hood up. You don’t have to be a marketing genius to know that’s not how you sell a product. Lauren Parchment sent me this video ranting at Beyoncé because she’d know I’d get it, and I get it sis 😁 And Beyonce if you see this, do yourself a favour and head over to my website thebeautyofmarketing.com and book yourself a strategy call. #thebeautyofmarketing #beyonce #beautynews #cecred

Membership for Phenomenal Hair 📣 Kayla's journey with In Awe Salon began after years of grappling with boxed hair dyes and lackluster treatments. 📣 What sets In Awe Salon apart, according to Kayla, is their meticulous consultation process. From the moment she sits down with her stylist, she feels listened to and understood. They take the time to assess her hair, understand her desires, and most importantly, set reasonable expectations. After years of disappointment, this thorough approach was a breath of fresh air for Kayla. 📣 One aspect of In Awe Salon that Kayla particularly loves is their membership program. Unlike traditional salons where you pay after each appointment, In Awe Salon offers memberships that allow patrons to pay in advance. For Kayla, this not only simplifies the payment process but also adds a sense of financial security. Knowing that her visits are already taken care of allows her to relax and fully enjoy the experience without worrying about the bill at the end. 📣 Membership programs like this are a stroke of genius for salons. They not only foster loyalty among customers but also provide a steady stream of revenue for the business. It's a win-win situation where both the salon and the clients benefit. #InAweSalon #HairCare #SalonExperience #LuxurySalon #HairTransformation #SelfCare #PamperingSession #MembershipPerks #BeautyCommunity #HairGoals #ConfidenceBoost #ClientExperience #HairConsultation #BoxDyeRecovery #SalonMembership #Indulgence #VIPExperience #BeautyRoutine #TreatYourself #HairLove #SalonLife #ClientSatisfaction #HairConfidence #BeautyStandards #Cleopatratrashbags #memberships #girlmath #sales #KPIs #innovation

Hair So Good, It'll Make You Pitch Like a Shark (and Land on Blinkit!) 👱🏼♀️ Yesterday the session with Rewa Khare Sharma for Nish Hair by Parul Gulati was fun yet insightful keeping many factors in mind. It came all around to how Nish hair is tapping a gap in the market which is emotional and still a taboo for a lot of people concerning hair extensions. Building a community where people feel comfortable and are open to what exactly the problem they're facing by heading into relatable humour because who doesn't love a good hair joke? (We're punny, we'll admit it.) If a concealer can be used for hyperpigmentation or dark circles, a hair extension can be used to fill the hair gap. (nothing will be there to hide anymore😉) They're proof that even the wildest mane-agerial dreams can come true! And at the end, it's all about confidence, community, and empowerment. Superhit, indeed! _________ Lastly, thanking Abhimanyu Saha for organising such a session. P.S: Rewa Khare Sharma In case you like the copy, we can discuss the marketing strategies as well 🤝😂 #nishhair #hairextensions #sharktankindia #startupmarketing #contentcreation Cheers to the attendees 🥂 Vignesh Sundar Bhavya Joshi Kopal Sharma and others who aren't mentioned here.