AVI-SPL’s Post

Deciding on which event mix to go for (in-person, virtual or hybrid) can be a challenge with many factors.  Here are my top tips: 🤝Engage: What will your audience engage most with? 💰 Budgets: Both monetary and carbon budget and how these are best spent ⏱️Time: Weigh up time efficiencies & the value of ‘being in the room’ - this is where hybrid comes in  🤗 Inclusivity: Not all people can attend your event for a range of reasons 🌍Reach: Combine regional reach (in-person) with a global (virtual/hybrid) minimising waste, cost & carbon footprint 💡 AI: Tech can enhance your offering - explore options 🔎 If you want to dig deeper, then we have created a simple workflow to help you navigate these key factors. Visit https://lnkd.in/egP44UsJ to help you decide on the best event mix for your organisation.

Your Pre-Event is incredibly important Here's the recipe to use it to succeed: 1. Before the actual event, begin the conversation early between: attendees, exhibitors and speakers Use features like: video profiles (hello world) or hosting mini-events 2. Give attendees personalized event journeys driven by AI recommendations. This allows: - discovery of sessions and workshops - tailored event experiences - pre-scheduling meetings with speakers or other attendees 3. AI matchmaking for enhanced networking Analyze attendee profiles, interests, and objectives to suggest the most relevant and beneficial connections. Enhance your attendee experience today, provide more targeted interactions and use your event to drive your industry forward Next time you have your (hybrid) event, use this checklist and drive success forward. #events #hybridevents #ai #tech

Top 5 event trends driving impact and ROI: (besides beloved selfie stations) While marketing budgets have been slashed, company goals are as lofty as ever. Never been more important to tap in to: - Tools - Strategy - Innovation Here's how: 1. Tech proficiency at events is no longer optional, but expected. Lead with the best event tech solutions. Hire teams excited to bring innovation to customers. 2. Build successful marketing strategy through events. Utilize your next event to amplify your brand’s message Engage with your audience in a meaningful way. 3. Make sustainability key to your event’s strategy. Offering a virtual option is a big step in this direction as this lessens emissions from attendees not having to travel to your event. 4. Balance cost while maximizing ROI. Especially key with tight budgets. Use analytics and data to track your event's: - Numbers - Feedback - Success 5. Embracing AI for innovation. Implement it to: - Personalize experiences - Streamline operations - Make data-informed decisions Place your events at the forefront of the industry. Your event’s impact lies in your ability to adapt and innovate. Build events that are not just successful, but also meaningful and transformative. Reach out if you need help in doing so! #ai #tech #innovation #b2bmarketing

As the new year begins, supply chains are gearing up for investment in digital capabilities, including Generative AI, to stay ahead of the game. But with regulatory requirements, customer and employee expectations, and sustainability goals to meet, prioritization can be a challenge. Join industry leaders in the upcoming webinar on Sustainable Operations: Prioritizing Impact in 2024 to learn how to integrate sustainable operations into your technology, process, and talent investments. Walk away with practical guidance for identifying areas of your supply chain to prioritize. Register now to secure your spot! #supplychain #sustainability #digitalcapabilities #generativeAI #webinar

A recent conversation with a customer made me reflect on the incredible journey of event technology and the enduring top concerns of event planners. From event registration tech and marketplaces to cutting-edge virtual reality experiences, the evolution of event tech has been truly exhilarating. We began with simple event registration technology and marketplaces, swiftly added sophisticated event apps for in-person gatherings, then saw the rise of virtual events tech, and now we’re in the era of hybrid events. Despite these advancements, the top concerns for event planners have remained consistent: * How to drive registrations successfully * How to engage the audience thoroughly The rise of AI, especially with the recent advancements in large language models (LLMs) and multi-modal AI models, is transforming the events industry just as profoundly as it is other industries. Will that change the fundamental challenges event planners want to solve? Not entirely. Instead, AI enhances our ability to solve these problems with greater precision and opens new avenues for tackling previously insurmountable challenges. As we embrace these technological advancements, it's crucial to recognize that the core objectives remain unchanged. Technology serves as a powerful tool to enhance our strategies and outcomes. I’m excited to see where this journey takes us next and how we can continue to innovate and elevate the event experience for everyone involved. Let’s embrace this evolution together! #EventTech #TechnologyEvolution #EventsIndustry #virtualevents #hybridevents #EventManagement #AI #TechnologyTrends #eventplanners

The worst thing for an attendee to ask themselves at an event: "Who should I meet and why?" Connect attendees to the right people before the event to: - Maximize their ROI - Make their deals happen 3 ways to make this happen: 1. Personalized Attendee Profiles Think: - Detailed profiles (made with AI help) - Hello world video intros (like TikTok) Transform networking from chance to choice. 2. Pre-Event Intros AI driven matchmaking to pave way for successful IRL! 3. Efficient Connection Platforms Use event tech (like Social27 Inc.)! Get your attendee convos started before even setting foot at the venue. Make connections priority #1 to help attendees close deals. #ai #events #roi

Only 1 day to go! ⌛ Hit the link below to register for Event Marketer's "AI for Event Marketers" Virtual Event (tomorrow at 1-2pm ET), where Megan Cross, SVP, Executive Creative Director, US, will be joining a panel of industry experts to share insights on how #AI will shape events in the months to come... https://lnkd.in/em9iUiRR #Design #Creativity #TechTuesday

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://lnkd.in/eviaFakZ

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://lnkd.in/g_qQMsGN

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://lnkd.in/d2vKk2mK