Avex E-commerce’s Post

Recently we helped Slovenian cosmetics brand Derma-Luxe evolve into Active Luxe Cosmetics. ✨ The client wanted to merge two brands under one roof, and Active Luxe was born bringing active growth and active care to customers. 🤍 We started with the idea of being constantly active, changing, and growing - consumers as well as the brand itself. That idea was intertwined through the brand story and all its elements. 🌿 #experiencerebranding #experienceten #rebranding #brand #brandguide #storytelling #branddesign #digitalmarketing 

For forward thinking DTC skincare brands, managing online reviews is crucial for those aiming to build trust and foster a positive presence across key landscapes. Our latest how-to guide dives into the art of online review management, offering actionable insights on monitoring feedback, engaging with customers, and leveraging reviews to enhance brand reputation. Discover key tactics to transform customer feedback into opportunities for growth and brand loyalty. Read the article here: https://lnkd.in/e6JRQnPs #Skincare #OnlineReputationManagement #CustomerFeedback #BrandGrowth

Product pages of the 20 biggest beauty brands like L’OREAL, Nivea, Lakme, MAC Cosmetics, Dove, Kyle Cosmetics, Channel, and more in one single file. You would have to spend tens of hours to find these. Don’t worry, I did the research and put it into a single file for you. You can review this and find out how these billion-dollar brands make money by optimizing their product pages. Product pages are a very important part that can affect the conversion rate of your store. I am saving you valuable time. Just comment “beauty brands” and I will send it to you over DM. #beautybrands #shopify #cro #abtesting

How to transform one-time purchases into repeat sales with Relo 👇 1️⃣ Dynamic Customer Engagement Through targeted follow-up messages and exclusive offers, we keep our brand at the forefront of our customers' minds. This strategic communication fosters a lasting connection, encouraging repeat purchases. 2️⃣ Tailored Personalisation Relo's advanced analytics empower us to delve into each customer's unique preferences. This insight allows us to customise product recommendations and marketing efforts, making every interaction feel personally tailored. 3️⃣ Intelligent Cross-Selling Analysing purchasing patterns, Relo recommends complementary products that truly resonate, enhancing customer satisfaction and boosting sales. 4️⃣ Strengthened Customer Retention With Relo's comprehensive features, we've implemented stronger customer retention strategies. The system has aided us in creating a more engaging and satisfying shopping experience, which is crucial for encouraging customers to return. Thanks Harry Willis, Rory Jeffries & Harvey Hodd

In today's market, there is a new kind of distributor needed: One who is not only "just selling" but developing and guarding your brand(s), like this brand(s) would be its own. One who will share insights, create perfectly fitting assets and UGC, one who optimizes digital marketing (Onsite and off-site), develops strategic guidance and much more. PURISH GmbH is one, maybe THE example of a partner like that in the German speaking region of Europe. The launch of Geek & Gorgeous at dm-drogerie markt Deutschland marks yet another important milestone for Philipp & Lucas and their motivated teams. I am glad for the opportunity to support them since more than 3 years now and see how they grewth and become more and more professionalized. We need more examples like you - entrepreneurs who are willing to take risks, learn and pivot. See you soon and rock on! #eCommerce #B2B2C #Skincare #VentureBuilding #Entrepreneur #Mindset #Marketing #Distributor #Startup #Berlin #Cosnova

Calling all DTC beauty enthusiasts!  This week's episode of our Product Page Breakdown series tackles a powerhouse in the industry, Kyliecosmetics. Join Benjamin Strumpf 🎤 from Prodport as he analyzes the brand's Shopify product pages, focusing on how they capture customer attention, drive engagement, and ultimately, conversions. Is Kylie Cosmetics still leading the way with their iconic products, or are there valuable lessons to be learned for the evolving beauty landscape? In under 15 minutes, you'll gain insights on: 🔔 Visual Strategies: How Kylie Cosmetics utilizes visuals to showcase their products effectively. 🔔 Engagement Techniques: We'll uncover tactics that keep customers engaged and interested on their product pages. 🔔 Customer Journey: Learn what factors contribute to successful conversions on Kylie's product pages and see if they can be applied to your own brand. 🔔 Tech Stack: Uncover the martech that Kylie Cosmetics use to drive the digital business.  🔔 Areas to Improve: Yes, even great brands have areas to improve upon, which you'll observe in the video. Even if you're a seasoned DTC veteran, this breakdown offers valuable takeaways to optimize your own product pages. Watch Now: https://lnkd.in/d2-ehdvF And share the knowledge. #DTC #ecommerce #beauty #conversionoptimization #productpage

Going retail is all in the detail! See how Stories & Ink crossed over with a little help from some friends. #dtcbrands #retail #branddesign #robotfooddesign

TOP 10 Beauty Brands Winners - May Edition 🔥 Functional brands are definitely rising up with the “Unsexy Products” trend! Discover the TOP 10 most engaging & mentioned brands of May 🏆 Among them are: 🔸#Vaseline 🔸#Cerave 🔸#TheOrdinary 🔸#BeautyofJoseon 🔸#Biafine 🔸Glossier, Inc. 🔸… 👉 If you want to know where your brand stands, book a slot here: https://lnkd.in/efVwKE-W See you next month for June's rankings! What are your predictions? Tell us in comments 👇 #Beauty #Skincare #Brand #SocialIntelligence

Not one minute after reading Ad Age's article about DTC brands cutting back on agencies, did our refreshed Stories and Ink case study go live. Spooky 👻 We've always looked at our experience creating Stories and Ink as a 'put your money where your mouth is situation' – giving us valuable insight on the hurdles DTC brands face, from things like securing investment to bringing the experience into retailers. Insight that helps the whole team too, from strategy right through to production. Check out our recent case study to see how the gang tackled our most recent challenge: conquering mainstream retail shelves in Target and Superdrug across the US and UK. #dtcbrands #brand #omnichannel #robotfooddesign

Mastering the Market with Maybelline New York 's Strategies Uplift your beauty brand with insights from Maybelline, a global leader in cosmetics. Here’s how they dominate the market: Follow me for more actionable marketing strategies to boost your brand! #BeautyMarketing #InfluencerMarketing #DigitalCampaigns #ProductInnovation #SocialMediaStrategy #BrandStrategy