The news of Foxtrot's closure last week was devastating and my deepest empathy goes out to all those affected—to the employees, the brands, and all who partnered in bringing the retail concept to life, many of whom are my customers, peers, and friends.
For me, personally, this has been the loss of a fellow pioneer. Since starting Pop Up Grocer in 2019, barely a day has gone by without the retailer coming up in conversation. Foxtrot was by our side in supporting emerging brands—often times, like us, serving as their very first shelf. Larger retailers have extremely high barriers to entry and independent stores have limited reach—these brands need somewhere of meaningful impact to go, quickly.
And while their failure, for many, will simply help draw the conclusion that “small format”, “premium convenience,” and “emerging brand-first” doesn’t work. Or, as I’ve seen commentary here, “a lack of product/market fit,” I respectfully and sorely disagree. One must look closer.
For us, I won’t pretend to be without challenges—the market has significantly changed since our start five years ago and this has impacted our brand partners as well as our own costs of doing business. But, we believe very much in the opportunity to serve these emerging brands and to provide a much-desired and unique experience for our customers—now, more than ever.
If you are a brand looking for a shelf with high visibility, I hope you will reach out. And if you are interested in joining us in this pursuit—as an investor or other strategic partner—I would love to connect.
epic collab!