Autumn Communications’ Post

📰 Interesting insight: Oniverse, the fashion and lingerie group, has expanded its product offering to include fine food and wine with the opening of Signorvino in Paris. 🍷🍝 🔍 Insights: - Located in the Latin Quarter, Signorvino offers classic Italian cuisine and a wide selection of Italian wines. - Oniverse, formerly known as Calzedonia Group, includes brands like Calzedonia, Intimissimi, and Tezenis. - Signorvino is the latest example of experiential branding in luxury, joining the likes of Armani Caffè and Gucci Osteria. - The menu features delicious dishes like Culatello di Zebello and spaghetti cacio e pepe. - With over 2,000 wines to choose from, Signorvino caters to wine enthusiasts of all tastes and budgets. 💡 My thoughts: Oniverse's expansion into the food and wine industry showcases their commitment to offering a diverse range of luxury experiences. By combining Italian cuisine with their fashion and lingerie brands, they create a unique and immersive journey for their customers. 🤔 Question: Have you ever experienced a brand that successfully combines different industries to create a memorable customer experience? Share your thoughts in the comments! #branding #luxuryexperience #italiancuisine https://lnkd.in/eyzfnpp4

📰 Interesting insight: Oniverse, the fashion and lingerie group, has expanded its product offering to include fine food and wine with the opening of Signorvino in Paris. 🍷🍝 🔍 Insights: - Located in the Latin Quarter, Signorvino offers classic Italian cuisine and a wide selection of Italian wines. - Oniverse, formerly known as Calzedonia Group, includes brands like Calzedonia, Intimissimi, and Tezenis. - Signorvino is the latest example of experiential branding in luxury, joining the likes of Armani Caffè and Gucci Osteria. - The menu features delicious dishes like Culatello di Zebello and spaghetti cacio e pepe. - With over 2,000 wines to choose from, Signorvino caters to wine enthusiasts of all tastes and budgets. 💡 My thoughts: Oniverse's expansion into the food and wine industry showcases their commitment to offering a diverse range of luxury experiences. By combining Italian cuisine with their fashion and lingerie brands, they create a unique and immersive journey for their customers. 🤔 Question: Have you ever experienced a brand that successfully combines different industries to create a memorable customer experience? Share your thoughts in the comments! #branding #luxuryexperience #italiancuisine https://lnkd.in/eQ2kHbjQ

📉🍾 LVMH, the luxury giant, reported a significant drop in champagne sales in the first half of 2024. The company's CFO attributes this decline to fewer celebrations and festive events. With the global economy in flux, consumers are becoming more cautious with luxury spending. It will be interesting to see how LVMH responds to this challenge and what strategies they will implement to turn things around. 🔗 https://lnkd.in/gQFpFpjF #LVMH #luxury #economy #champagne #businessnews

I am happy to share with you my new Inside LVMH certificate! 🎉 Thanks to the LVMH I was able to deepen, in different aspects, the luxury through their wonderful brands. Specifically I could learn more about: LVMH & The #luxuryindustry, #luxury and #society, Creation and #branding, #retail and customer. I suggest this interesting course to everyone who wants to learn more about Luxury world and in different sectors, such as: #wine, #leathergoods, #watches, #resort, #garments and #sustainabilty and in different areas, such as: #communication, #marketing, retail, #design and #supplychain.

After reading this article on LVMH’s decreasing #champagne sales, my inner brand strategist got to work instantly. Is this an opportunity to shift the perception of champagne being reserved only for grand celebrations to being a symbol of acknowledging and celebrating everyday achievements? How about designing a #marketingcampaign called, “Pop the Little Joys”? Whether it's sticking to a new habit, finishing a project, or simply making it through a tough week, these moments deserve to be celebrated just as much. And that’s where champagne comes in — as a means to celebrate a tiny but significant milestone. After all, isn’t life a collection of these remarkable little moments? I would love your feedback! Would the campaign resonate with audiences? What are the risks involved? What are some other ways to tackle the champagne sales problem? https://lnkd.in/dU6hS3-y

LV's strategy: chocolate, from a basic commodity to an irresistible luxury. Here's how it works: This strategic maneuver involves infusing a sense of exclusivity and exceptional quality into items that were once considered commonplace. The How ---> This transformation requires three main drivers: 1. Craftsmanship 2. Sustainable practices 3. Compelling narrative Here's the Winning Formula 💡 Successful transformation of commodities into luxury goods relies on: 1. Meticulous craftsmanship ---> Attention to detail, from raw material sourcing to production, guarantees unmatched quality, justifying the premium price 2. A compelling narrative ---> Equally crucial is crafting a story that resonates with consumers, highlighting the uniqueness, rarity, and ethical practices (sustainability) How are you implementing this strategy in your own business? What challenges and opportunities do you see in turning commodities into luxuries? #luxury #retail #branding #strategy #lvmh #cpg #foodandbeverage

For decades, the iron rule was that successful brands stand for clear competence. However, in recent years, there has been a segment that has consistently disregarded this principle and consequently enjoyed great success – the luxury goods industry.   Thomas Ramseier, CEO of Brandpulse, sheds light on this phenomenon of the anthological brand and provides insight into this trend in our Brand Thinking Podcast: https://lnkd.in/ezAZBSA8 Also available in German: https://lnkd.in/eGWWskCx Or to read more about this trend, visit our website https://lnkd.in/eZvq3bqh Also available in German: https://lnkd.in/ewW-e8zM #Brandpulse #Trend #Management #Brands #Innovation #Future #Branding #success #brandingagency #Change

2023: New record year for LVMH LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, recorded revenue of €86.2 billion in 2023, equating to organic growth of 13% with respect to 2022. All business groups reported strong organic revenue growth, with the exception of Wines & Spirits, which was faced with a high basis of comparison and high inventory levels. Europe, Japan and the rest of Asia achieved double-digit organic growth. In the fourth quarter, organic revenue growth came to 10%.

In the mid-1990s, Sidney Frank – an American businessman with a knack for crafting luxury brands – wanted to introduce a new premium vodka to the market, at the time dominated by established Russian brands and Sweden's Absolut. Targeting the affluent and aspirational, Frank leveraged American consumers' intuitive association between luxury and French goods by partnering with Francois Thibault, a cellar master, to craft what he'd decided to call 'Grey Goose' using traditional French techniques – distilled in Picardy and bottled in Cognac. With taste and production sorted, Frank turned to branding. Wanting his bottle to convey French provenance, Frank's design featured frosted glass for a premium edge and a small flag to denote its country of origin; delicate netting circles the body to mimic the region's fine wines, as does a replaceable cork. The product was placed in Sex and The City – a pinnacle of late 90s New York lifestyle – as well as donated to multiple society charity galas. Business boomed, and by 2004, just seven years after launch, Grey Goose was sold to Bacardi for $2 billion. By hiking pricepoint (at launch Absolut sat around $17 for 750ml, Grey Goose went on shelves for $30), Frank created a self-fulfilling prophecy. Everything about vodka is perception. It's colourless, odourless, even tasteless in a way. Yet by building visual, psychological and social associations between the product and perceptions of luxury, Sidney Frank set a new standard for the spirit market. Whilst the likelihood of Grey Goose lining the cellars of collectors is slim, its origin lends itself to the importance of perceived value. Fine wine and rare spirits are an increasingly credible asset class, with a global market value in the billions. More than that, owning products of high calibre possesses an intoxicating quality unmatched by other kinds of capital — whether investors drink it or not. Read more on how brands transform products into assets with perception via the link in comments. #MatterOfForm #FineWine #RareSpirits #Investment #Assets #Luxury #Alcohol #Branding #Design #Collectables #Innovation

Global luxury brands are preparing for Christmas. One impressive collaboration between Moschino and Martesana. They bake a luxurious version of panettone, creating a one-of-a-kind “Il panettone d’oro.” Martesana founder and pastry chef Vincenzo Santoro has oven-cooked the one-kilogram cake with IGP Piedmont hazelnuts and a shining golden top, delivered in Moschino-branded boxing, making it an ideal gift. Co-Branding is a popular strategy where two separate brands work together. It's an effective way to boost awareness, create buzz and break into new markets. Moschino can create a unique lifestyle experience for its customers. Overall, the Moschino x Martesana collaboration could be a successful venture as it brings together two different industries to create something new and exciting. Expand Your Brand’s Reach. #branding #collaboration #marketingcampaign #boostsales