Automated Creative’s Post

The #future of #DataDrivenMarketing is combining #GenerativeAI and human talent. This is what we're learning from Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose on the latest #ShinyNewObjectPodcast. Tune in to find out the similarities & surprising differences between managing a band and a marketing campaign, hear why the human touch is essential to good advertising, and get top tips for a marketing career than endures. Listen via link in comments ⬇ #technology #creativity #media

Olympic ad moments & neutrality between creative and media agencies are our "food for thought" topics in this week's #MarketingInspiration newsletter. Have a read and tell us what you think ⬇ #marketing #marketingnewsletter #advertising #olympics #creative #media

The more we understand #data, the better we understand our consumers. But #technology & data don't paint the whole picture. This is why Mikko Vesterinen advises marketers to go beyond tech & network with people outside and within their own organisations. Find out more by listening to his episode of the #ShinyNewObjectPodcast: https://lnkd.in/deFvGXZR #DataDrivenMarketing #marketing #advertising #marketingpodcast

What is the gold standard of #marketing and #advertising #effectiveness? AC's Amy Wright is on a mission to help define this as part of the 2024 Effie Global Multi-Region Jury. The Effie Awards honour the most effective marketing efforts, ideas that work, and are a globally recognised symbol of outstanding achievement. Find out more at the link in comments ⬇ Effie Worldwide #creative #digital #advertisingandmarketing

Which ad would you like to see reviewed next on Episode 169 of #AdvertisersWatchingAds? It’s like Gogglebox but for ads. 1. Bodyform / Never Just a Period: https://lnkd.in/duKjy7ub 2. Sprite / 1982 Sprite: https://lnkd.in/dfg5NP_T Our guests next time are Conscious Advertising Network's Laura Lesser, alxyz's Alexa Lombardo, Ruggable's Charlotte Ford and BMO's Siddharth Vishwanathan. Thanks to Contagious for finding the innovative ads each week. You can see all the previous episodes on the Automated Creative website - https://lnkd.in/dZjC9fg

This week's #MarketingInspiration newsletter looks at data: why you need to use it, and how to use it wisely in the context of your #marketing processes. Hear from Beverly Jackson & Brett Richardson ⬇ #marketingnewsletter #datadrivenmarketing #creative #advertising

On the #ShinyNewObjectPodcast, OPPO's Monica Narvaez explained why marketers can't afford to become silo-ed in their own teams, as well as within their companies. Understanding each other & developing empathy are keys to being effective & a pleasure to work with 🗝 🎧 Get Monica's top #DataDrivenMarketing tips on the podcast & find out why her shiny new object is all about up & coming content creators: https://lnkd.in/dQ-yp4CZ #creativity #digital #marketing #advertising

OPPO believes in supporting emerging content creator talent, and Digital Media Manager Monica Narvaez has picked their Creators' Lab as her Shiny New Object on our latest podcast episode. Tune in to hear: 🌱 Why brands need to nurture talent & use emerging creators in their #marketing 🤝 How to boost effectiveness & be a better marketer by getting out of your own silo 🌀 How to deal with consumers' ever-changing habits & leverage #data Link in the comments 🎧 #ShinyNewObjectPodcast #datadrivenmarketing #advertising #digitalmarketing

For Burger King, 🍔 size matters. And they're making it clear with their "Real Size Burger" campaign about the Mega Stackers. But do their claims stack up (pun intended!)? And are these good ads? The case study chosen for us this week by Contagious claims some serious results, but our guests questioned the original insights and had their own thoughts about improving this activation. Tune in to see how Burger King should increase their creative effectiveness, with tips from Can Senses (MEA Media Manager at Haleon), Toby Foy (Head of Brand at eBay UK) and Grant McKenzie (former CMO at Asahi Group). #creativity #advertising #marketing #advertisingandmarketing #bestads #realsizeburger #burgerking

Big brands can learn a lot from scaling brands when it comes to #creative #effectiveness, and vice versa. In a recent conversation with Big Black Door's Gareth Turner, AC's Tom Ollerton covered: 💡 Why following best practice is not the way to succeed in #DataDrivenMarketing 🔍 How testing lots of ads helps optimise marketing spend ⏰ Where challengers gain over big brands in speed & agility We've put together a summary for you on the blog ⬇ #creativity #advertising #data #optimisation #creativeeffectiveness #budget