Authority Brands’ Post

Fully agree with Paul Fitzgerald's analysis. In today's competitive landscape, brand identity isn't just recognition—it's a strategic asset. As businesses tap into global markets, tailored, culturally sensitive identities are key. Brands like Apple and Tesla show the power of storytelling, transcending borders. Consistency is crucial; it builds trust and loyalty. It's clear: brand identity isn't an afterthought—it's essential for success in the global marketplace. #BrandIdentity #GlobalBusiness #StrategicAsset

👨🏫 SME Club Expert of The Week 👨🏫 This week our SME Club Expert is Rachel Platts, Senior Trade Mark Attorney at HGF Limited, sharing 'top tips following obtaining a trade mark registration and enforcement'. "You’ve decided on your brand, the look you want and even obtained a trade mark registration – great, but what now? Read on for our top tips for maintaining your brand effectively to ensure it remains enforceable against third parties, should you ever need to. A huge hurdle for many businesses, of any size, is selecting a trade mark for their products and services. Once you’ve chosen it and obtained a trade mark registration, it doesn’t end there. You need to maintain your registration and ensure that third parties aren’t encroaching on your turf, potentially diluting your brand and causing confusion for consumers..." READ MORE👇 https://lnkd.in/exnFWXmA

See below for my top tips once your trade mark is registered in this weeks' SME Club - see below to read on 👇

We know naming isn’t something everyone loves to do. It can feel subjective, even scary, with no way to know what’s good or how to get there. That’s why we created Aesop. Start your free Naming Journey today. namesbyaesop.com #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop

Drinks on Sam! Or should we say Sam on drinks? 😊 Give and Keep branding works amazingly well on curved substrates as well as flat surfaces. Demonstrated perfectly by Sam in this image of a drinks container. #brandlicensing #brandlicensingeurope #licensing #licensingartist #licensingexpo #drinksindustry #drinksmarketing

Aesop is the first to encode the naming strategies and creativity employed by real-life naming experts. Start your free naming journey today! #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop

Getting better acquainted with one’s own brand of insanity is perhaps the sanest move one can make. To read more click the link. https://lnkd.in/epdFMt52

Find out how to Unlock Your Name’s Power with the Right Naming Strategy in our newest blog post namesbyaesop.com/blog #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop

Meet our founder, Tanya! Why did she create Aesop? While Tanya maintains a client list that includes multi-billion dollar enterprises, her increased workload with SMBs and start-ups made her realize the depth of the need for better access to thoughtful, high-quality naming work. Start your free Naming Journey today. namesbyaesop.com #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop

That’s the catchcry of what is currently one of the world’s coolest brands, Liquid Death. But it is just water. And water is boring. Or it was until now. How did Liquid Death take the very boring, very commoditised water market – and completely turn it on its head? Check out this article for a master class on modern branding. https://lnkd.in/gB46tzxr #branding #liquiddeath #water