Aurelien Rigart’s Post

Fear and Failure are part and parcel of getting out of your comfort zone If you are a brand expanding internationally you will need to grapple with both these concepts Last month I spoke The Mandala Group with Josh Gardner, Aurelien Rigart, Casline Chu and Marion Campan, PCC, on exactly this topic for brands expanding in China and South East Asia Key advice ⭐️ Due diligence - Do you have a true market fit, are you different, can you compete? ⭐️ Build and test - Is there buzz in the market about you, if not then seed and test ⭐️ Find the right partner - Local partners are essential to success Build trust and communication ⭐️ Localise - Messaging hierarchy, Content & channels. ⭐️ Dig deep, commit & adapt - Invest – for future growth Be patient yet ready to pivot ⭐️ Support - Have someone who can support & challenge your partner Training, Events and local marketing What is your biggest fear about international expansion 👇 #china #beautybrands #internationalexpansion

🇨🇳Chinese market presentation 🌏 In my recent project, I delved into understanding the dynamics of the Chinese market, crafting an enlightening 5-minute presentation. Here's a glimpse into what I explored: 1️⃣ Identified key factors that set the Chinese market apart, making it a magnet for brands eyeing international expansion. 2️⃣ Analyzed consumer attitudes towards purchasing and brand engagement within the Chinese market, drawing intriguing comparisons with the UK market. 3️⃣ Unearthed market-specific barriers and opportunities, shedding light on their implications for brands venturing into international territories. 4️⃣ Embraced cultural disparities and disparities in media landscapes, encompassing both traditional and digital realms, essential for global brands' triumph in new markets. ✨ As well as this I curated a comprehensive PESTLE analysis and two distinct customer profiles—tailored for both Chinese and UK consumers. Although this research and presentation were not formally graded, this project came very much in handy for our next project - a group presentation on how to bring the brand Palace 🛹 into China #MarketInsights #InternationalExpansion #ConsumerBehavior #chinesemarket #fashionmarketing

Think Spring! Flowers and blue skies after the gloomy winter months, and finally an opportunity to get out and about. Well, it’s the same for clients and this is the season when global and regional spokespeople hit the road, update on announcements and make their tours of the regions.   Hardly surprising that Asia is getting a lot of attention with all the turmoil and distractions in the other markets, and here at Priority Consultants, the past month has seen a large number of major press events.   For anyone not familiar with the nuances across Southeast Asia, we shared a few tips on running media events in our region which we hope will be useful; from successfully scheduling around the enormous number of regional holidays and then managing the technical language.   Read our Asia in Focus blog for more. https://lnkd.in/gukFV74u Jane Prior , Nolan Ovinis , Sunita Kaur Gill, Cristie H. , Seng Jin Lim #SpringBlooms #BlueSkiesAhead #GlobalSpokespeople #RegionalTours #AsiaFocus #MediaEvents #SoutheastAsiaTips #RegionalHolidays #TechnicalLanguage #AsiaInFocus

Each market does not have the same value. They do not have the same size, influence as the same potentials. Though competitive, success in key cities propels brands regionally. Key Insights There are mainly 3 Markets that counts & a few cities. The US (NYC & California), Asia with Seoul, Tokyo, Singapour, China’s largest cities (Beijing, Shanghai) & Europe (Paris & London). They represent key cities for the 3 largest markets for consumer brands. Seoul, Tokyo, Hong Kong serves as entry gate to China. The 3 cities constitute actual opinion leading territories when it comes to taste. Furthermore, South Korea is reputed as way more business friendly as its Japanese & Chinese counterparts. Indeed South Korea ranks in the Top 5 in the Doing Business by the World Bank when Japan ranks 29th & China 31th. As a result Seoul swarn with luxury stores. Brands needs relevance in competitive city. In a sector that saw many brands shaken by reversal of hype, trends & cylcles, brand strength & international potential need to be proven in key cities. Sources: Henley & Partners - The Firm of Global Citizens®, Kantar Corporate Websites

𝗧𝗵𝗲 𝗖𝗮𝘀𝗰𝗮𝗱𝗲 𝗘𝗳𝗳𝗲𝗰𝘁: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 & 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮'𝘀 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗻𝗱 𝗕𝗲𝘆𝗼𝗻𝗱 🌊 🌟 𝗧𝗵𝗲 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝘁𝗼 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝗶𝘂𝗺𝗽𝗵: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗼𝘂𝘁𝗵𝗲𝗮𝘀𝘁 & 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮'𝘀 𝗜𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝘀 🌟 In the dynamic realm of Southeast & East Asia, the bustling markets of Singapore, Thailand, Hong Kong, and Japan stand as springboards for regional success. Establishing a brand and securing success in these key markets can set off a domino effect, propelling your brand to prominence throughout the region. Here's why focusing on these markets could be your blueprint for expansion: 𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 🏙️ These are not just markets; they're trendsetters within Southeast & East Asia. A breakthrough in these markets earns your brand a badge of influence and validation, shaping industry and consumer perceptions in neighboring countries. This success lays the groundwork for easier expansion into up-and-coming markets. 𝗣𝗿𝗼𝗼𝗳 𝗼𝗳 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 🌟 A solid footprint in these key markets is a testament to your brand's ability to engage and influence the industry and takes a portion of the risk element away from new partners in emerging markets. Distributors and industry leaders in emerging markets often take cues from the success stories, making your brand a sought-after name across the region. 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵 🚚 Achieving leadership in indicator markets paves the way for new distribution channels. Such networks play a pivotal role in landing emerging markets and growing your brands' distribution footprint and accessibility. 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲 💰 Success in Southeast and East Asia’s indicator markets significantly boosts your brand's value and reputation. This enhanced status not only attracts more consumers but also draws in investors and partners, fueling a cycle of growth and expansion across new frontiers. Targeting Southeast and East Asia's leading markets is more than a strategy for immediate gains—it's about igniting a cascade effect that propels your brand to regional prominence. Eager to harness the potential of these influential markets for unparalleled success? 𝗟𝗲𝘁'𝘀 𝘁𝗲𝗮𝗺 𝘂𝗽 𝗮𝗻𝗱 𝗺𝗮𝗽 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗮𝘁𝗵 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! 🌟 #SoutheastAsia #EastAsia #MarketLeadership #BrandExcellence #RegionalDominance #MarketExpansion #BrandVisibility #BrandStrategy #internationalBusiness #DistributionChannels #BrandValue #AlcoholBrand #MarketingStrategy #Expansion #ExportManagement #BrandManagement

The Year of the Dragon represents natural courage, tenacity and intelligence; all qualities which were notable in abundance at Hung’s Annual Operations Conference.   Janet Yuen, our CEO, revealed how tenacity and perseverance in understanding each other’s roles and challenges go a long way to enhancing interdepartmental appreciation and aligning perspectives.   Ben Kwok, Head of Group Finance, emphasized that the beauty of digitalization likely helps to streamline the manual work of the store, making the team's life easier and more productive. We were reminded to be bold in embracing digital channels to maximise sales potential and long-term sustainability.   While providing an opportunity for bonding and team building through various interactive games, the goal was to teach the team how to use minimal resources to achieve optimal results and foster innovation. This experience served as a reminder of how leveraging individual strengths and intelligence can drive collective success and cultivate a greater sense of unity.   Thanks Sam Yip from Hong Kong Professional Training Centre for your enriching discussion, fiery approach and facilitating our journey to maximise potential for the Year of the Dragon and beyond. Janet Yuen Ben Kwok TY Lau Jonathan Yip May Lok April Ying Lucio Ho Shin Kai Yin Ken Chan Sam Yi Jonathan Lam Christy H. Iris Hui Boris Yip   #business #hongkongbusiness #foodandbeverage #winning #teamwork

Unveiling the Marketing Magic: How 7-Eleven Thailand Dominated the Retail Landscape for 30 Years 🏆 Dive into Our Insights on Their Phenomenal Success! #RetailSuccess #MarketingStrategy #7ElevenThailand This case is composed by Asst.Prof.Dr.Boonying Kongarchapatara from College of Management Mahidol University and our writer Noppawan Meechukhun. You can read this case study at: https://lnkd.in/gPJTvh5C *Verified educators can have unlimited access to all of our case studies and teaching tools.* --- Nikkei BizRuptors is a web-based case study platform about unique business practices in Asia, to explore the stories of those who have dared to do things differently and innovate new possibilities. The movers and shakers. Business disruptors, BizRuptors. #casestudy #nikkei #asia #mba #NikkeiBizRuptors #businesscasestudy

Calling all solution providers! Don't Miss Your Chance to Connect with Chinese brands actively seeking international growth at Campaign China Summit 2024 (Campaign出海营销高峰会) in Shanghai on 19 November 2024! Why attend? This is the only BY-INVITATION event, organized by a leading international media outlet, Campaign Asia, brings together a unique audience representing a wide spectrum of Chinese brands venturing into the global market: - ESTABLISHED International Players: Renowned brands with a proven track record overseas. They're looking to refine their international strategies and overcome new challenges. - ASPIRING Global Brands: Well-respected domestic brands aiming to make their mark internationally. They're eager to learn effective strategies and best practices to build their global presence. - EMERGING International Aspirants: Brands with no dedicated international marketing department yet, but with global expansion on their strategic roadmap. They're here to explore opportunities and find guidance for a successful international debut. This is your chance to connect with premium decision-makers and senior marketers from a wide range of companies, all at different stages of international marketing and brand building. Campaign China Summit 2024 offers a high-quality structured forum unlike any other happening in China. Here, you can showcase your solutions and network to a targeted audience actively seeking the expertise you offer. Don't miss this rare opportunity to build valuable connections and generate leads! Click here to learn more<https://lnkd.in/gUbX2GtY> Want to break into the hottest market segment? Let's connect. DM me for more insights. #CampaignChinaSummit #InternationalMarketing #China #GlobalExpansion #Chuhai https://lnkd.in/gUbX2GtY

China’s embrace of emotional marketing 🚀💡 Tap into the power of emotional connection in the evolving Chinese consumer landscape! In this dynamic era of consumerism🛍, brands are shifting beyond functional features, recognizing that success isn't just about being the loudest📢or offering the biggest discounts. Consumers crave emotional connections, and sustainable brands leverage this to build essential brand equity. In an era of low entry barriers and abundant data, brand equity is essential for survival in this saturated marketplace. With products and brands flooding the scene, differentiation has become the challenge to beat🥊. To understand the shift in consumer’s needs and the evolution of companies read more below 👇   #EmotionalConnection #BrandEquity #ChinaInsights #China #Chinaskinny #Chinainsights #Culture