SVP of Sports Monetization Lee Davis caught up with Barrett Sports Media to discuss his role with Audacy and how he and the team delivering Audacy Sports to consumers, advertisers and partners. https://lnkd.in/eHK6mpC7
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Here is the third in a series of SBJ articles by my colleague John Kosner and me about the sports media business crossing the Rubicon a year ago. It focuses on the profound and increasingly rapid changes being experienced almost daily. Hope you find it of interest. #sportsmedia #sportstv #sportsbusiness https://lnkd.in/ggzAZVqg
Articles — Desser Media, Inc.
desser.tv
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Forever is a long time in any industry, and the US sports betting market is no exception. Despite the current duopoly, industry analyst David Katz raises a fair question about who will lead the next significant breakthrough. Remembering ESPN's rise to dominance in the sports network scene, it's worth asking: could ESPN Bet disrupt the status quo and become the leading sports betting company? The future holds exciting possibilities. #SportsBetting #Innovation #MarketDisruption https://lnkd.in/eTej2GEr
Can Disney’s ESPN become the US’s biggest sports betting company?
ft.com
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Sharing the latest on local pro sports media distribution in SBJ, authored with John Kosner. Here we observe the changing options for teams to consider, along with the advantages and disadvantages of each. https://lnkd.in/ggzAZVqg #sportsmedia #sportstv #localsportsmedia #sportsbusiness #sportsstreaming
Articles — Desser Media, Inc.
desser.tv
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Former Pro Athlete | Founder of Vetted Sports | Daily insights around sports, technology & investing
M&A activity for sports media websites has been strong for as long as the internet has been around. Over time, the prices for these assets have gone up considerably due to things such as betting, fan growth, diversified revenue streams, etc... My bet? They’ll only continue to get bigger as sports continue to expand globally. Here are 10 of the biggest deals done throughout the history of the industry: #sportsbusiness #sportsindustry #sportsmedia
10 Of The Greatest Sports Media Acquisitions Of All-Time
https://www.vettedsports.com
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Holy smokes! For years these organisations have been bidding against each other, driving up media rights values and costs as a result, and frustrating consumers to no end with the fragmentation it's created. Out of nowhere we see one of the most exciting announcements the US sports media landscape has seen. These types of relationships are good for sports fans, but aren't as good for sports properties looking to build competitor tension on sports rights. It won't blow the market up, but it will take some of the edge of what has been the most competitive market anywhere in the world for live sports. Excitingly all of the key stakeholders have c-level representation at SportsPro New York next month - so guess what will be one of the top topics over the event! #sportsbiz #linkedinsports #sportsmedia #streaming https://lnkd.in/efsZJ2Ni
ESPN, Fox and WBD launching joint sports streaming service in late 2024 - SportsPro
https://www.sportspromedia.com
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Bridging the Media Gap | Solving Complex Media Tech Challenges | Connecting People with Media, Tech & IoT
The US sports right madness, and the media distribution of major US sports rights As a European observing the massive sports rights numbers in the US, I just wonder how these can translate into positive financial outcomes to justify the escalating investments. From an outsider's perspective, it can be challenging to understand. I found a good overview of the media distribution landscape for the major US sports rights in this article, along with a helpful update on the state of the sports distribution industry from last week! Enjoy… https://lnkd.in/dRdhu7Bi
The ESPN-Fox-WBD sports venture is a counterstrike against Big Tech and rights fees inflation. Here's how.
finance.yahoo.com
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This study from the CBC is a prime example of why it is our duty as reporters in this industry to fully understand methodology before reporting research results. The headline is "20% of game broadcasts feature sports betting ads", but when you look at what counts as an instance of an ad, it is every single camera shot that includes an on-court or in-rink logo. It's an interesting study and I appreciated the results, but don't think the takeaway is that one out of every five minutes is a very active, direct sports betting advertisement.
CBC Commissioned Study to Look at Sports Betting in Broadcasts
https://www.canadiangamingbusiness.com
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Here's the thing about sports betting, it's only going to get bigger and more prevalent in the sports-watching experience. So if you're going to create smart content to bolster betting revenue, or you just want to help inform would-be bettors, here are three big things to know from Ben Fawkes who's helped craft betting content at ESPN, VSIN and now his own Substack.
Making a big bet on sports betting content? Here's what you should know.
pickingsplinters.substack.com
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We're excited to be at ADWEEK’s Sports Marketing Summit in next week where Manny Puentes (Genius Sports) and Andy Kauffman (National Football League (NFL)) will be discussing personalising the sports fan experience, in conversation with Zoe Ruderman. You’ll learn: 🔹 How personalised fan experiences around major events like the Super Bowl are resulting in record levels of engagement 🔹 How to capture and grow sports audiences with bespoke interactions that elevate their experience 🔹 What it takes to create a playbook with a personalised fan narrative across multiple channels Secure your pass: https://lnkd.in/eY5NVrcp #sportsmarketingsummit #sportsadvertising
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Women's NCAA Tournament is a "SELLOUT" for ticket buyers and advertisers! Few Opportunities remain for brands via OTT and CTV. #wominsports #contentmarketing #mobileadvertising #healthinsurance #advertisingandmarketing #marketingandadvertising #viralmarketing #publicrelations #digitalmarketing
Women’s Final Four and championship March Madness inventory is sold out
marketingbrew.com
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