Join Director of Sports Strategy Katie Stone & Queens of the Court host Jordan Robinson as they discuss how brands are harnessing the passion of sports to connect with female consumers at the Association of National Advertisers' 2024 Digital & Social Media Conference on July 17. Register: https://lnkd.in/e6pZEsEg
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The third annual Politics in Sports Media Report from the UT-Austin: Center for Sports Communication & Media is live! I enjoyed working on the survey and content analysis teams, which sought to understand how sports media viewers evaluate the intersection of sports media and politics. Learn more about our findings and read critical case studies exploring the intricate connections between politics, sports, and the media in shaping the cultural fabric of our nation here:
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Founder & Managing Director at Kynigos Partners Ltd. Executive Search Consultants. Contact me at [email protected] or [email protected]
Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/4axBq1j #Insights #Media #MediaIndustry #MediaRights
Why sports are the biggest game in media
https://www.digitalcenter.org
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⚽ From match footage to analysis and BTS content, football clubs are increasingly investing in their digital content - but how can they continue to engage audiences as fanbases grow, become more diverse and decentralise from their local area? This article by Associate Consultant Joe Miller highlights some of the tactics being leveraged by football clubs to navigate this challenge. It discusses the importance of harnessing data to drive commercial success, and how clubs like Manchester City have leveraged social media to aggressively pursue their global audience. Read the article here: https://lnkd.in/esZ4EQf3
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🚨 Our latest football media rights report is now out! Global Football Media Rights - Beyond Europe's 'Big Five' The report takes a look at what is happening in the sports media rights landscape for over 30 domestic football leagues outside of Europe's traditional big five. The report provides an analysis of the media rights revenue of football leagues in: - Europe - Middle East & Sub-Saharan Africa - The Americas - Asia-Pacific As well as covering the biggest deals, for the biggest properties in the most important markets, SportBusiness specialise in uncovering granular media rights deal information across the global sports landscape. This report is an example of the valuable contractual information that can be accessed for over 100 sports in our Rights Tracker Database of over 29,000 media rights deals. Get in touch to find out more. The report can be purchased here: https://lnkd.in/ecneUmt8 #sportbusiness #football #broadcast #media #sport
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Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights
Why sports are the biggest game in media
https://www.digitalcenter.org
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New strategies are needed to engage younger sports fans. The same is true for the news business. Great insights from John Kosner and Ed Desser. "Researching your fan base is a must. (not just relying on Nielsen or syndicated services). Do a SWOT analysis on your media business. How many are willing to pay for your content? How much are sponsors willing to support you? How and where do your viewers spend their time? How do they define fandom? Do they bet on your sport? Where are your new opportunities?"
Today, sports retains its unique competitive advantages, but it’s hard to recognize the media business. My latest Sports Business Journal column w Ed Desser https://lnkd.in/egiWNABy
The New Dilemma in Sports Media. John Kosner’s Latest SBJ Column With Ed Desser — Kosner Media
kosnermedia.com
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The third annual report on "Politics in Sports Media" from the UT-Austin: Center for Sports Communication & Media is now live! This project aims to capture audience attitudes and patterns in sports media content that help clarify when, and why, politics and sports influence one another. Find the report here, including my contribution, a critical case study about the language we use when we talk about sport.
third-annual-politics-sports-media-report
moody.utexas.edu
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We are down to the top 50 of the 75 most influential sports personalities on Instagram in Latin America. Do you have any idea which sports personalities made it into this list? Find out the most influential personalities in Latin American sports: https://lnkd.in/egDS4KbV
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ON THE WAY UP -- A newly agreed broadcast deal for the NBA includes a sixfold increase in media rights spending for professional women’s basketball. The WNBA’s proportion of the overall deal involving Disney, NBC, and Amazon — $2.2 billion out of the overall $76 billion — remains tiny, but likely will rise because the agreement can be revisited in three years as the WNBA continues to expand. The fast-rising prominence of stars such as rookie phenom Caitlin Clark (who yesterday set a single-game league record for assists) makes that a growing possibility. The deal, the size of which outpaced even WNBA officials’ own stated expectations, is the latest in a series of media agreements that signal expanding interest in women’s sports. Onward and upward! 🚀
WNBA set to receive $2.2 billion over 11 years in media rights deals
nytimes.com
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⚠ Sports have unprecedented competition for young people's attention ⚠ GWI data shows that gaming is considerably more popular with 8 - 15 year olds in the UK, than watching/ playing sport! So what causes kids and young people to become fans? What are the barriers? How does this differ for different sports? Our latest Fan Panel survey will generate much needed insight on the next generation of sports fans from a parent and young person perspective 🔎 Take part in the survey linked in the post below 👇 #sportsbiz #sportsbusiness #insights #genz #genalpha #survey #surveyresearch #sportsfans #sportsmarketing #juniors #football #fanengagement #fanpanel #alwaysongoodform
📢 JUNIOR SUPPORTERS: INSPIRING THE NEXT GENERATION OF SPORTS FANS 🔎 Our latest Fan Panel survey is now live! We're on a mission to understand the evolving dynamics of how the next generation discovers and engages with sport. ❓ Are you a parent of a sports fanatic? What made your child connect with the sport they love? 💡 Your insights will play a pivotal role in helping sports rightsholders appeal to brand new audiences! ➡ Share your thoughts now - https://lnkd.in/eYbNU9iB #nextgeneration #sportsfans #genalpha #genz #data #insights #parents #alwaysongoodform
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This is going to be great. Go Katie Stone!!!!