ON THE WAY UP -- A newly agreed broadcast deal for the NBA includes a sixfold increase in media rights spending for professional women’s basketball.
The WNBA’s proportion of the overall deal involving Disney, NBC, and Amazon — $2.2 billion out of the overall $76 billion — remains tiny, but likely will rise because the agreement can be revisited in three years as the WNBA continues to expand.
The fast-rising prominence of stars such as rookie phenom Caitlin Clark (who yesterday set a single-game league record for assists) makes that a growing possibility.
The deal, the size of which outpaced even WNBA officials’ own stated expectations, is the latest in a series of media agreements that signal expanding interest in women’s sports.
Onward and upward!
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Digital Product Strategy | AI Marketing Podcast Expert | Market Research | Agile
1moThe potential audience market of women in sports is underserved. It is a missed opportunity since there is a thriving and passionate audience there. Sports has been a popular monetizable topic in podcasting for quite a while. This is an opportunity to access a less saturated population to engage.