Audacy, Inc.’s Post

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/4axBq1j #Insights #Media #MediaIndustry #MediaRights

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/3TbzKmM #Insights #Media #MediaIndustry #MediaRights

Even as US sports media rights deals continue to grow, 85 percent of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners, according to Altman Solon’s 2023 Global Sports Survey... Read More At:- https://lnkd.in/dkqC2n6t #sportsmedia #industry #leaders #mediapartner #globalsports #survey #news #media #newsupdate #newsfeed #newsflash

Yes, and it’s also worth noting that “overall, live sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027.” (Parks Associates). Remain focused on (1) How the commitments will be divided (tiers); and (2) how M&A and convergence affects one the highest performing asset classes. Thanks John, Rich, Michael, Mike, Michelle, Marty, and David.

The sports media business has become increasingly complex, with multiple cross-currents increasing the challenge of exploiting rights. My writing partner John Kosner and I look at the changes in this recent SportsBusiness Journal article, and suggest things properties can do to adapt. #sportsmedia #sportsbusiness #sportstv #mediatrends https://lnkd.in/ggzAZVqg

⚽ From match footage to analysis and BTS content, football clubs are increasingly investing in their digital content - but how can they continue to engage audiences as fanbases grow, become more diverse and decentralise from their local area? This article by Associate Consultant Joe Miller highlights some of the tactics being leveraged by football clubs to navigate this challenge. It discusses the importance of harnessing data to drive commercial success, and how clubs like Manchester City have leveraged social media to aggressively pursue their global audience. Read the article here: https://lnkd.in/esZ4EQf3

New strategies are needed to engage younger sports fans. The same is true for the news business. Great insights from John Kosner and Ed Desser. "Researching your fan base is a must.  (not just relying on Nielsen or syndicated services). Do a SWOT analysis on your media business. How many are willing to pay for your content? How much are sponsors willing to support you? How and where do your viewers spend their time? How do they define fandom? Do they bet on your sport? Where are your new opportunities?"

ON THE WAY UP -- A newly agreed broadcast deal for the NBA includes a sixfold increase in media rights spending for professional women’s basketball. The WNBA’s proportion of the overall deal involving Disney, NBC, and Amazon — $2.2 billion out of the overall $76 billion — remains tiny, but likely will rise because the agreement can be revisited in three years as the WNBA continues to expand. The fast-rising prominence of stars such as rookie phenom Caitlin Clark (who yesterday set a single-game league record for assists) makes that a growing possibility. The deal, the size of which outpaced even WNBA officials’ own stated expectations, is the latest in a series of media agreements that signal expanding interest in women’s sports. Onward and upward! 🚀

The biggest digital challenges for sports media companies and leagues In this blog post, we’ll delve into some of the most significant digital challenges confronting the sports media industry and sports leagues today. From the fight against content piracy to the quest for engaging a modern audience, these challenges are as diverse as they are complex. 👉 https://lnkd.in/eSiv85Ye #fantasysports #fanengagement #fanarena

As viewership of women's sports grows, the ad dollars flow. But TV spots can be expensive - how can brands get in on the huge reach cost-efficiently? (Hint: diversify your portfolio!) We've refreshed & updated last year's popular article about live sports advertising for 2024: 🏀 https://lnkd.in/gDmGtYAu #sportsmarketing #sportsadvertising #ctv #ott #programmaticadvertising