Feel free to break out that vintage Old Navy flag tee this year! 🇺🇲 Attain data shows #GenZ has given it the stamp of approval, along with Old Navy's low prices and nostalgic vibes. https://lnkd.in/gZr6PhsG
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Ysa and I have been looking at some articles/books together to try and work out what (or if) we want to say something about them. This is always a fascinating process, because invariably you discover that someone else sees something completely different when you read the same thing. Recently we were talking about Graham Allison's Essence of Decision. In that Allison remarks on how incredibly difficult it is for the nominal head of a government to control the actions of their subordinates and Ysa responded 'well, obviously, anyone who tries to manage 4 kids knows that'. Of course, neither I nor Allison spend our days wrangling large groups of willful children. Nor, likely did many of Allison's mostly male contemporaries. If your experience is drawn from hierarchical organisations and particularly from studying their formal structures, the idea that a president might be able to make his military (or his spy agencies) behave seems like a profound insight. Not so if your practical experience is the reality of managing groups who want to do something other than what you tell them. The tough bit isn't really the insight, its trying to work out which of those analogies (the formal org charts in documents or the rambunctious toddlers) best describes Kennedy's government in the Cuban missile crisis. But you can't check an insight if you don't have it and that seems to me probably the best argument (other than simple fairness) as to the virtue of increasing diversity in academia.
THEM - Life objects
them.it
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Celebrating the values fathers instill in us: integrity, passion, and perseverance. Happy Father's Day to all the amazing dads! . . . . . . . . . . . . . . . . . #fathersday #fathersday2024 #fathersdayspecial #fathers #fatherslove #IntuitiveInc #consultancy #consultancyagency #consultancysupport #consultancyservices #businessconsultancy #InfluencerMarketing #influencermarketing #ınfluencermarketing #influencermarketingtips #influencermarketingindia #influencermarketingagency #influencermarketingstrategy #experientialmarketing #experientialmarketingagency #retail #advertising #advertise #advertisment #advertisements #advertisingagency #advertisingphotography #advertiseyourbusiness #marketing #marketingtips #MarketingAgency #marketingstrategy #marketingadvice
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Founder, Brand and Creative Strategist // If you can't out-spend the competition, you've got to out-brand them.
Working on an article about brands that market to moms (in honor of mother's day), and came across this moving piece of brand marketing from Bang & Olufsen from a few years ago - while the brand may not specifically be targeting moms per se, it resonated for me - as both a daughter and a parent. There's a tendency to label moms on the most obscure demographics or buying preferences (black SUV mom vs. white SUV mom, stay-at-home mom vs working-mom, boy mom vs. girl mom, etc). These generalizations about mothers are often grossly incorrect, and quite frankly pretty insulting. B&O dug deeper to find a value that their customers would align with - the importance of building memories from generation to generation - and just anchored the story with an example of a mom that could still easily appeal to a dad, or an adult without children. The brand isn't trying to put this mom into a stereotypical 'box' so much as just resonate with those who share the same valuel It is a great example of building a brand or a campaign for a mindset vs. a demo. What's a brand you've seen do a great job of marketing to moms/parents? #brandmarketing #bangandolufsen #mothersday #marketing https://lnkd.in/g5X_hQWh
Crafting Memories — Since 1925 | The Golden Collection | Bang & Olufsen
https://www.youtube.com/
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In my latest article for Business Insider, I compared similar T-shirts at GAP, Banana Republic, and Old Navy. Give it a read below! https://lnkd.in/g74RkfrB
I tried on T-shirts at Old Navy, Gap, and Banana Republic. There was one clear winner when it came to value and quality.
businessinsider.com
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Watch us in action as we use our die-cutting machine to create custom coasters for the US Military. It's a small token of our appreciation for their service and dedication. Stay tuned for more behind-the-scenes magic! 🎖️🍻 . . . #PPDandG #branding #marketing #advertising #businessbranding #Displays #MarketingIdeas #BrandingInspiration #CreativeMarketing #BrandStrategy
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Kaetlyn Liddy for NBC News: Has the Stanley cup hype reached its peak? A stainless steel cup is proving surprisingly durable in the often erratic world of internet fads. It’s called the Stanley “Quencher,” and it checks in at 1 foot tall. Capable of holding 40 ounces of liquid, it’s been described as an “emotional support” water bottle by some, and a must-have by others. And although it first caught on as a trendy object during the pandemic, the cup has proved to be a surprisingly resilient cultural object, joining Pumpkin Spice Lattes and Ugg boots among the long-lasting hallmarks of Gen Z/millennial girl culture. Stanley, a company that had once been best known for making thermoses favored by blue-collar workers and campers, has stayed a favorite among younger people, topping many holiday wish lists. The hashtag #StanleyCup has amassed over 6.8 billion views on TikTok. According to figures shared with CNBC, Stanley’s annual sales for 2023 are projected to top $750 million. This week, the popularity of its cups reached new levels after the release of a special edition “Winter Pink” cup, sold exclusively at Target, spawned a frenzy online and people crowded stores across the U.S. in hopes of securing just one of the coveted tumblers. via @nbcnews
Has the Stanley cup hype reached its peak?
nbcnews.com
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The power of great consistent marketing in one video. Yesterday in my Christmas show at the Dunkin Theater in Cushing, OK I had an audience of 278 people of all ages and demographics. I created a moment in the show to have a little fun and what I expected to happen, did. I introduced a “Christmas song” that turned out to be a Christmas jingle for BC Clark Jewelers. As soon as I began, not only did the audience instantly recognize it, but they quickly joined in and they knew every word. This jingle has been around since 1956 and if you have spent any time in Oklahoma around the holidays, you know the song. It plays every holiday season from Thanksgiving to Christmas. As a lifelong Oklahoman, the jingle instantly connects me to the holiday season and brings a smile to my face. It sounds like home. In a world where everyone seems to want to re-create and constantly change, yesterday was a great reminder that the familiar can be much more powerful than the new. Imagine creating a brand, jingle or product that connects people and allows them to have shared memories of happiness. New is great, in 1956 this jingle was new, but now 67 years later a holiday sale advertising jingle has become something that almost all Oklahomans know as a staple of the season. If you think jewelry in Oklahoma, you think BC Clark Jewelers. #marketing #jewelry #retail #oklahoma #livemusic #christmas
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Colleagues, I am really proud of Guyana’s diplomatic efforts so far. But I feel the nation is overly reliant on that singular national instrument of power. The other traditional instruments of national power are: Economic; Informational; and Military. Here I was interviewed specifically on how Guyana could also increase their deterrence and dissuasion posture. At no time do I suggest that Guyana should pick a shooting fight with Venezuela. I’m only suggesting how Guyana could present a harder target. To increase the risks and transactional costs to an external aggressor. To impact Venezuela’s calculus that Guyana: whole of government and whole of country, would not just keel over and await savior by an ally or partner nation. The series is being released here, one question at a time. BC https://lnkd.in/enp8sBYf
The Gyaff (@thegyaff) • Instagram photos and videos
instagram.com
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"In the vibrant tapestry of life, Holi emerges as a dazzling thread, weaving moments of sheer bliss and boundless camaraderie. As we gather under the canopy of the sky, let's surrender to the kaleidoscope of colors, painting our souls with the hues of unity and love. Let's immerse ourselves in the rhythm of laughter, dancing to the beats of tradition and heritage. May this festival of colors ignite the flames of friendship, wash away past grievances, and herald a new dawn of harmony and togetherness. Here's to a Holi filled with radiant memories, cherished bonds, and a palette of endless joy.Wishing you all a colorful and joyous Holi!" #MobileMarketing #DigitalAdvertising #AdTech #MobileAds #MarketingStrategy #DigitalStrategy #AdvertisingTrends #MobileCampaigns #DigitalMarketing #ROI #MobileEngagement #MarketingInsights #AdvertisingSolutions #MarketingInnovation #MobileFirst #AdCreativity #DigitalTransformation #MarketingROI #MobileStrategy #AdCampaigns #MarketingSuccess #DataDrivenMarketing #MobileTargeting #AdPerformance #MarketingTactics #MobileAdvertising #CreativeAds #MarketingGoals #AdvertisingEffectiveness #MobileROI #LinkedInMarketing #holi Shivani Srivastava
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"Immerse yourself in the latest trends with our stunning array of trending blue colors! 💙✨ From serene aqua to deep navy, we've got the perfect shades to elevate your style. Dive into the world of color at [Your Business Name] and make a statement that's as vibrant as you are. #ColorTrends #BlueHues #StyleInspiration"
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