“Athleta is for the masses. lululemon is the Nike of the category. Alo Yoga is the prestige brand. And Vuori has currency with men,” according to retail industry analyst Andrew Lipsman. Does the data back it up? Read on to find out: https://lnkd.in/dm5VGbbW
Attain’s Post
More Relevant Posts
-
𝗬𝗼𝗴𝗮 𝗪𝗲𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟭. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗥𝗲𝗽𝗼𝗿𝘁 The report on the Yoga Wear industry provides an overview of the development of its supply chain and assesses the market status for both Professional Athletic and Amateur Sport segments, considering materials such as Cotton and Synthetics. The analysis includes insights into key enterprises in developed and developing markets, covering aspects like cutting-edge technology, patents, applications, and market trends within the Yoga Wear sector. Regionally, North America and Europe exhibit steady growth, supported by government initiatives and increased consumer awareness. Meanwhile, Asia-Pacific, especially China, leads the global Yoga Wear market, benefiting from strong domestic demand, supportive policies, and a robust manufacturing base. The Yoga Wear market is further categorized by Type and Application, with the report offering accurate calculations and forecasts for consumption value by Type and Application in terms of both volume and value for the period 2024-2031. 𝗧𝗼 𝗞𝗻𝗼𝘄 𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗰𝗼𝗽𝗲 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗼𝗳 𝗬𝗼𝗴𝗮 𝗪𝗲𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁. 𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙: https://lnkd.in/deB6V5J7 *𝗕𝘆 𝗧𝘆𝗽𝗲: Cotton, Synthetics, Cotton-Synthetic Blends *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Professional Athletic, Amateur Sport *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa *𝗕𝘆 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Manduka, adidas, Nike, PUMA Group, Under Armour, VF Corporation , Amer Sports, ASICS America Corporation, Columbia Sportswear Company, Eddie Bauer Europe, Everlast Worldwide, Hanesbrands Inc., Huggermugger AB, LA VIE BOHEME YOGA LLC, YogaDirect.com, LLC #yogawear #yogaapparel #activewear #yogaclothing #yogafashion #fitnesswear #yogastyle #comfortableclothes #workoutgear #athleisure #mindfulmovement #yogalife #healthylifestyle #stretchandflow #yogapants #yogatops #yogaleggings #yogajourney #exerciseinstyle #namasteattire #NorthAmericamarket #Europemarket #AsiaPacificmarket #SouthAmericamarket #MiddleEastandAfricamarket
To view or add a comment, sign in
-
Remember the days when yoga pants were strictly for the gym? Fast forward to today, and athleisure is everywhere - from yoga studios to city streets. Fueled by comfort, versatility, and a growing emphasis on wellness, the athleisure market is booming. The global athleisure market size will reach a staggering USD 565.2 billion by 2028, with a projected CAGR of 7.6% during the forecast period. Leading the pack is lululemon, a brand synonymous with the athleisure movement. But with the market becoming increasingly saturated, can these brands sustain their growth trajectory? What are your thoughts on the future of athleisure? Will it continue to dominate our wardrobes, or will we see a shift in consumer preferences? #athleisure #lululemon #activewear #wellness #fashion #markettrends #growth
To view or add a comment, sign in
-
Downward Dog. I have been a long-time lululemon fan (and still am), but I have been seeing a shift in the brand for a while, and it's in the wrong direction. As the saying goes, "Get woke, go broke." I may be wrong, and I'm fine with that, but you can't argue with the founding father (founder of Lululemon), who has been critical of the company for a while. Maybe Chip Wilson is right (as always). #DownwardDog #Lululemon #Activewear #Athleisure #FitnessFashion #Fitness #Fashion #YogaWear #LululemonSales #AthleisureBoom #RetailTrends #FitnessLifestyle #CompetitionRising #AloYoga #Vuori #Sportswear #WorkoutApparel #FashionTrends #EcommerceGrowth #RetailNews #ActivewearMarket #LululemonVsCompetitors #FitnessWear #RetailChallenges #FashionIndustry #YogaFashion #TrendingBrands #Performance #HighPerformance #PeakPerformance #PerformanceGoals #PerformanceReview #PerformanceMetrics #PerformanceExcellence #PerformanceManagement #PerformanceBoost #PerformanceCulture #PerformanceOptimization #AthleticPerformance #PerformanceTraining #TeamPerformance #PerformanceEnhancement Sherwood News https://lnkd.in/dnYBMEht
Lululemon grew relentlessly for years, now its competition is catching up
sherwood.news
To view or add a comment, sign in
-
Helping Launch & Build Great Brands (OMA, Magppie, Westside, Paytm, Kiehls, Clarins, Renovation Factory, Vya Naturals, KitchenAid and more. Managing & Growing Several Brand Stores on Amazon US.
India's Yoga Pants Craze & The 84% Search Nobody Expected... The Athleisure and fitness apparel market in India is witnessing explosive growth. Yoga pants, a versatile clothing option that bridges the gap between activewear and loungewear, are a key driver within this category. Our analysis of popular Indian marketplaces reveals valuable insights for both new and existing brands. Key Trends: >> Stretchability Reigns Supreme: A whopping 84.4% of searches for "yoga pants" include the term "stretchable," highlighting the importance of comfort and movement. >> Going Beyond Black: While black remains popular, searches for terms like "cotton yoga pants" and "loose-fit yoga pants" are surging, indicating a demand for more variety in styles (estimated at 25% of searches). >> Brand Loyalty with a Twist: BLINKIN dominates searches for most yoga pants, but Jockey remains the go-to brand for cotton and slim-fit options (42% of searches with "cotton" and 68% of searches with "slim fit"). Opportunities for Brands: >>Embrace Comfort & Variety: Offer a range of styles beyond just high-waisted leggings, catering to the growing demand for cotton and loose-fit options. >> Material Matters: Don't underestimate the power of high-quality, breathable fabrics like cotton. >> Target Specific Niches: Cater to the growing popularity of specific features like mesh panels and side pockets. Intrigued by the yoga pants market in India? Let us know in the comments if you'd like a deeper dive into this category, including data on pricing, demographics, and more! You can also sign-up to our newsletter to be the first one to receive the report once it's out. Link: https://lnkd.in/dXSqkj4u While our analysis highlights trending brands based on search volume on marketplaces (Jan to Mar 2024), niche or boutique brands may also be experiencing success. Please note, this is not a sponsored post, but our in-house research and analysis. #athleisure #activewear #loungewear #yogapants #yogalife #fitness #fashion #india #retail #ecommerce #indiafashion #madeinindia #indianretail #indianmarket
To view or add a comment, sign in
-
𝐄𝐜𝐨-𝐅𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐄𝐥𝐞𝐠𝐚𝐧𝐜𝐞: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐘𝐨𝐠𝐚 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐓𝐫𝐞𝐧𝐝𝐬 Yoga clothing has evolved significantly, blending functionality with style to meet the diverse needs of practitioners. The core attributes of yoga apparel are comfort, flexibility, and breathability, which are essential for supporting a wide range of movements and poses. High-quality yoga clothing often features materials like cotton, bamboo, or synthetic blends that wick away moisture and provide a snug, yet non-restrictive fit. This allows practitioners to focus on their practice without the distraction of discomfort or overheating. 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐚𝐠𝐞𝐬 @https://shorturl.at/baIlf In recent years, the industry has also seen a surge in sustainable and ethically produced yoga wear. Brands are increasingly using eco-friendly materials such as organic cotton, recycled polyester, and plant-based dyes to reduce the environmental impact of their products. This shift aligns with a broader consumer demand for sustainable fashion, reflecting the mindful and holistic nature of yoga practice itself. The global yoga clothing market size is estimated to reach $70,291.0 million by 2030, registering a CAGR of 7.8% from 2021 to 2030 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: The key players profiled in this report include Nike, Puma, Asics, Under Armour, Inc., Adidas, Lululemon Athletica, Manduka, Prana, Hugger Mugger, and Aurorae Yoga, LLC. #yogaclothing #yogawear #yoga #sportswear #sportsclothing #sportswear
To view or add a comment, sign in
-
Joe Burrow’s ambassadorship with Alo Yoga is a prime example of a brand partnership tapping into the growing female viewership of the NFL. As the quarterback of the Cincinnati Bengals, the former number-one draft pick and college national championship winner garnered a significant fanbase extending beyond the traditional football audience. The ambassadorship aligns with a broader trend of NFL stars collaborating with lifestyle and wellness brands to grow their appeal beyond the sport. In the Alo Runner campaign, Burrow joined fellow athletes Matthew Noszka, Jordan Rand, and Rayna Vallandingham in launching the brand’s second sneaker. Alo Yoga, known for its trendy activewear and wellness-focused lifestyle, strategically chose Burrow to bridge the gap between sports and athleisure fashion. The partnership likely aims to appeal to Burrow’s core fans and female consumers, making up an increased percentage of the NFL’s audience. Recent studies show that the female demographic makes up 47% of the sport’s viewership. The ambassadorship leverages Burrow’s growing following and positions him as a top athlete and a lifestyle figure. This broader appeal is seen by targeting the increased female audience and Alo Yoga’s customer base to help Alo Yoga's visibility among a demographic that follows sports more closely. At the same time, Burrow has the chance to increase his marketability in the wellness and lifestyle sectors. Choosing an ambassador like Burrow, Alo Yoga can tap into the NFL’s diverse audience, utilising the league's increased female viewership to promote products in a way that resonates with modern customers who prioritise fitness, wellness, and style. This partnership demonstrates the changing dynamics in sports marketing, where athletic endorsements are no longer limited to performance-based athleisure but extend into everyday lifestyle products. https://lnkd.in/gnKJ9VRc #AloYoga #JoeBurrow #NFL
Joe Burrow Helps Unveil New Alo Yoga Running Sneakers
si.com
To view or add a comment, sign in
-
Athleisure has revolutionized the fashion landscape by seamlessly blending comfort and style, making it a go-to choice for modern consumers balancing fitness and everyday life. Athleisure's Global Appeal- The athleisure industry continues to soar, driven by its versatility and growing demand for apparel that transitions effortlessly from gym sessions to casual outings. This trend isn't just about comfort; it's a cultural shift towards prioritizing wellness and self-expression through fashion. Alo Yoga's Rise- Within this booming sector, Alo Yoga has emerged as a standout brand known for its innovative designs, including the iconic Alo Yoga pants. Their commitment to quality, sustainability, and customer engagement has resonated deeply, propelling them to the forefront of athleisure's evolution. Digital and Social Influence- Alo Yoga's strategic prowess extends to digital platforms like TikTok, where they've seen substantial growth in followers and engagement. By harnessing social media's power to connect with their community and amplify brand visibility, Alo Yoga exemplifies how brands can thrive in today's digitally-driven marketplace. Discover more insights about the athleisure industry and Alo Yoga's strongest areas of growth in Charm's latest article: https://hubs.ly/Q02HJ_YK0 #dtcbrands #ecommerce #charminsights #athleisurebrand Alo Yoga
To view or add a comment, sign in
-
The Rise of Athleisure! Here in this blog we explore the fast-growing trend, how stores are using fitness within their store and much MUCH more....Read on! #athleisure #retailsector #retailgrowth #servicesinstore #fitness #wellbeingretail https://lnkd.in/edYhwtnE
The Rise of Athleisure: Transforming Retail Spaces with Fitness and Fashion - Retail Design Blog
https://barberdesign.co.uk
To view or add a comment, sign in
-
Get Ahead with Latest Fitness Fashion Trends 2024 Are you ready to upgrade your workout wardrobe and stay ahead of the fashion curve in 2024? Fitness fashion trends are constantly evolving, and this year is no exception. #health #fitness #lifestyle #relationships #mindfulness
Get Ahead with Latest Fitness Fashion Trends 2024
https://goodemma.com
To view or add a comment, sign in
-
Fitness Fashion: What to Wear for Optimal Performance When it comes to fitness, what you wear can have a significant impact on your performance. Choosing the right workout clothes is essential for comfort, functionality, and style. #health #fitness #lifestyle #relationships #mindfulness
Fitness Fashion: What to Wear for Optimal Performance
https://goodemma.com
To view or add a comment, sign in
6,189 followers