Oracle recently announced the sunset of its digital advertising business. Brands and agencies that previously depended on Oracle’s data products can now seamlessly transition to Attain’s comprehensive range of Audience services, ensuring uninterrupted media planning and campaign delivery. Learn more about how to get started here: https://lnkd.in/guf5S6Qi
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Still struggling to connect all your marketing data sources? Our latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimization Don't let fragmented data hinder your business growth. Grab your copy: https://lnkd.in/gp94SKGn #datadriven #measurement #marketing
Data Clean Room Playbook: 12 Ways to Supercharge Digital Advertising | LiveRamp
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In today’s digital advertising landscape, maximizing ad spend to drive results without relying on third-party cookies is crucial. As programmatic digital display ad spend sees a global uptick of 15% this year, it’s important to adapt your strategy so that you can continue to identify, reach, and engage your target audience. In our latest eBook, we give you the roadmap for navigating the cookieless era. Here’s what we cover: 📊 How Third- Party Cookies and Third-Party Data Are Not the Same 🍪 Why the Loss of Third-Party Cookies Is Nothing to Fear 🌎 The Solutions that Marketers are Exploring in a Cookieless World 🆔 Thriving in a Cookieless World with an ID-Agnostic Approach 📅 The Cookieless Forecast for 2024 and Beyond 🤝 Cookieless Success Story with IBM Download your copy of the eBook 👇 https://hubs.li/Q02Bn0m30
How To Master Advertising in the Cookieless World
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In today’s digital advertising landscape, maximizing ad spend to drive results without relying on third-party cookies is crucial. As programmatic digital display ad spend sees a global uptick of 15% this year, it’s important to adapt your strategy so that you can continue to identify, reach, and engage your target audience. In our latest eBook, we give you the roadmap for navigating the cookieless era. Here’s what we cover: 📊 How Third- Party Cookies and Third-Party Data Are Not the Same 🍪 Why the Loss of Third-Party Cookies Is Nothing to Fear 🌎 The Solutions that Marketers are Exploring in a Cookieless World 🆔 Thriving in a Cookieless World with an ID-Agnostic Approach 📅 The Cookieless Forecast for 2024 and Beyond 🤝 Cookieless Success Story with IBM Download your copy of the eBook 👇 https://hubs.li/Q02F-N-s0
How To Master Advertising in the Cookieless World
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1st party data is the key to personalised and targeted campaigns. By leveraging direct insights from your audience, you elevate engagement, create meaningful connections and better optimise for conversions. Join our webinar with Google’s Industry Manager (Retail) Jade Dudley and our Senior Paid Strategist Dora Hallett to understand why putting 1st party data at the heart of your paid search strategy is essential in 2024. Secure your spot today - https://lnkd.in/drJUvxky
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The advertising landscape is evolving, and retail media is gaining unprecedented popularity among advertisers, reshaping the way we connect with our audiences. In fact, in countries such as the US, retail media is gaining popularity among advertisers. A McKinsey & Company survey reveals that the growth of RMNs could represent as much as $100 billion in ad spending by 2026 in the US. Retail media offers a fresh, dynamic approach, ensuring your message not only reaches but resonates with your target audience in ways you never thought possible. If you still believe traditional digital ads are the most effective way to reach your audience, read along! To read more about Retail Media Ads, check out the blog in the comments section. #advertisement #personalisedads #adcampaign #ecommerce #business
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Check out this article by Mr. Web, offering a concise overview of our new media planning tool. It empowers agencies and brands to address the pivotal question: "Where the hell is their target audience?" 🚀 #MediaPlanning #tvadvertising #tvads
We recently launched our new media planning tool that enables agencies and brands to understand "Where the hell is their target audience" across all media in order to create a better media plan. This is, of course, based on our #SingleSource data and enables independent agencies to punch above their weight and offer a better solution than the big network agencies. https://lnkd.in/eznJmGgB
Daily Research News Online
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Break through the digital advertising noise (there’s no turning the channel in the mailbox). Choose Valpak to optimize your lead funnel with an audience that spends and converts. https://lnkd.in/eg8mWNX5
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According to a recent Edelman poll, only 34% of customers trust most companies they buy or use. Similarly, the proportion of customers who rely on social media as a source of information is declining, with the figure expected to fall to 27% this year. Establishing trust via openness and sincerity becomes a potent commercial strategy in such cases. Global digital ad expenditure reached a remarkable $455 billion in 2023, accounting for more than half of total ad spend worldwide. It's a strong indication of how firms across industries understand the importance of digital marketing in reaching their target audience. Learn more: https://lnkd.in/g2TTkbUN #BBFMonthly
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According to a recent Edelman poll, only 34% of customers trust most companies they buy or use. Similarly, the proportion of customers who rely on social media as a source of information is declining, with the figure expected to fall to 27% this year. Establishing trust via openness and sincerity becomes a potent commercial strategy in such cases. Global digital ad expenditure reached a remarkable $455 billion in 2023, accounting for more than half of total ad spend worldwide. It's a strong indication of how firms across industries understand the importance of digital marketing in reaching their target audience. Learn more: https://lnkd.in/g2TTkbUN #BBFMonthly
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Friendly reminder: third-party cookies 🍪 are on their way out. Don't get left in the dark when they're officially gone. Set yourself up for success by mastering new approaches for targeting and measuring in a Cookieless world with our on-demand webinar, "Digital Advertising Strategies for a Cookieless World." Join Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, as they discuss the importance of strengthening first-party data and tracking other signals to ensure your campaigns remain effective as Google phases out third-party cookies. Watch the webinar today:
Digital Advertising Strategies for a Cookieless World On-Demand Webinar
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