Attain’s Post

Our latest Voice of the Consumer survey delves deep into the minds of today's shoppers, uncovering pivotal trends for retailers in 2024: 1. Protecting consumer data isn't just important, it's non-negotiable. Building trust hinges on safeguarding their information. 2. Before diving into personalized services, consumers crave reassurances about data security. It's the gateway to meaningful interactions. 3. Technology isn't replacing in-person experiences; it's enhancing them. From AR to AI, innovation is shaping the future of shopping. 4. Sustainability isn't just a buzzword—it's a buying factor. Consumers are willing to invest in eco-friendly products if the value proposition is clear. More insights here: http://pbynd.cc/5ybs4

In the age of consumer data, privacy can be profitable. Consumers are more willing to share their data if they get something in return — but what exactly do they want? Read more here. https://lnkd.in/ePzA8Ww7

From inflation and cost-of-living concerns to data privacy and #EmergingTechnologies in retail, how are consumers' mindsets evolving in 2024? Explore our Voice of the Consumer—Canadian insights to find out. https://lnkd.in/eqN9qCXN   #ConsumerInsights #ConsumerTrends 

In the last episode of CDP Talk: Retail Media listen to our co-founder and CPO Projjol Banerjea on how Zeotap CDP helps retailers maintain compliance and ensure data privacy. Access the Retail Media Blueprint to uncover the secrets to crafting a successful Retail Media strategy: https://lnkd.in/d_Rk8Av7 #ZeotapCDP #CDPforRetailMedia #CustomerDataPlatform #RetailTrends #IndustryInsights

Value Value Value ...would you like a sample audit of your website? Whether you are interested in; analytics & insights, marketing SEO or privacy compliance, ObservePoint is the answer.

Did you know? Buy Now, Pay Later options surged by 47% in e-commerce spending during the recent Black Friday & Cyber Monday holidays of 2023. 📈💳 Our latest episode with Investment Advisor, Nate Miles from Cooper Capital Group, takes you on a deep dive into the methods financial strategists use to document and leverage consumer behavior data. Tune in for insights into the evolving landscape: https://bit.ly/48naOig. 🎙️💻 #EcommerceTrends #ConsumerBehavior #FinanceInsights

Hyper-personalization is shaping the future of retail, but consumers are cautious. While 80% find personalized recommendations 'cool,' data security remains a concern for 78% globally. Retailers must strike a balance by implementing robust privacy policies and giving customers control over their data. Discover how to navigate the benefits and challenges of hyper-personalization responsibly. https://lnkd.in/dnFBrXnB Learn more about our personalization platform www.sag121.com #RetailInnovation #DataPrivacy #CustomerExperience

With digital privacy concerns at the forefront, traditional marketing strategies that rely on third-party cookies are falling behind. How has this shift affected companies that rely on data from partner channels? 🤔 Even though Google recently pushed back its plan to sunset third-party cookies, this serves as a timely reminder that companies must prepare for a cookie-less future. Michael Dunlop, VP of sales and go-to-market strategy for financial services at Rokt, explains how leaders are partnering with new platforms to make use of data for their customer acquisition strategies, discover how they can use data to deliver relevant messages, and boost engagement with their credit products. He dives into the following: 👉 Embracing privacy-centric strategies and regulatory compliance 👉 Contextual relevance in credit card utilization 👉 Retargeting and acquiring new customers 👉 Maximizing customer lifetime value Catch the full breakdown of how banks and payment providers can safely tap first-party data here: https://lnkd.in/gtjWbRGN #FintechNews #Fintech #DigitalPrivacy #Banking #DigitalBanks #Data

Great article and a cool boss! Michael Dunlop highlights how leading financial institutions like Citi and Bank of America leverage first-party data to boost customer engagement and acquisition. By focusing on consumer trust, transparency, and regulatory compliance, banks can deliver tailored, contextually relevant offers that enhance the customer experience and drive sustainable growth. Adapting to these new data practices not only safeguards privacy but also maximizes customer lifetime value.

## Privacy and Personalization: You're Playing a Game of Chicken with Your Customers ## Newsflash: Every time you ask for data without offering clear value, you're eroding trust. But here's the kicker – without data, you can't provide the personalized experiences customers crave. Feeling stuck? You should be. The uncomfortable truth: 1. Your privacy policy is a joke. No one reads it, and you know it. 2. Customers want personalization but hate feeling tracked. Congrats, you're in a lose-lose situation. 3. The old 'data for discount' trade is dead. Customers are getting wise to the true value of their data. The winners are building a new value exchange, where data isn't taken, it's earned through experiences so valuable customers volunteer their information. Your wake-up call: 1. Reimagine your value proposition. What can you offer that's so good, customers will gladly share their data? 2. Transparency isn't enough. Make data sharing a clear win for the customer, every single time. 3. Build trust-as-a-feature into your products. Privacy should be a selling point, not a compliance checkbox. Breaking this paradox is your ticket to market domination. Are you still stealing data, or are you creating experiences worth sharing for? The trust economy is here. Are you bankrupt or breaking the bank? #PrivacyParadox #DataTrust #CustomerFirst #digitalmarketing #datadrivenmarketing